Introducing xoJane.co.uk - A Vibrant New Online Community for British Women
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Introducing xoJane.co.uk - A Vibrant New Online Community for British Women

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Introducing xoJane.co.uk - A Vibrant New Online Community for British Women PR Newswire LONDON, June 26, 2012 LONDON, June 26, 2012 /PRNewswire/ -- xoJane arrives in the UK, offering a new lifestyle media alternative for British women unlike anything else online or in print SAY Media property, xoJane.com, one of the fastest growing and most engaging women's sites in the United States, today announced the launch of xoJane.co.uk. Written by a dedicated team led by former Handbag.com editor Rebecca Holman, xoJane.co.uk uses the same successful formula of wise and witty editorial that proved so popular in the US. "A place where women can be themselves" Commenting on the launch, Holman said, "We want to open an ultra-personal dialogue with British women by presenting a level of intimacy and honesty never seen before in UK media. We have created a place where women can really be themselves and celebrate the contrasting emotions we all share. It's fine to be upfront, yet vulnerable and caring, while making room for plenty of 'me' time." xoJane founder and US editor Jane Pratt said, "We're really excited to be launching in the UK. xoJane has always been about trying to reach women in the most intimate way possible. The new localised site with Rebecca at the helm will allow us to better connect with our British community.

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Introducing xoJane.co.uk - A Vibrant New
Online Community for British Women
PR Newswire
LONDON, June 26, 2012
LONDON
,
June 26, 2012
/PRNewswire/ --
xoJane arrives in the UK, offering a new lifestyle media alternative for British
women unlike anything else online or in print
SAY Media property, xoJane.com, one of the fastest growing and most
engaging women's sites in
the United States
, today announced the launch of
xoJane.co.uk. Written by a dedicated team led by former Handbag.com editor
Rebecca Holman, xoJane.co.uk uses the same successful formula of wise and
witty editorial that proved so popular in the US.
"A place where women can be themselves"
Commenting on the launch, Holman said, "We want to open an ultra-personal
dialogue with British women by presenting a level of intimacy and honesty
never seen before in UK media. We have created a place where women can
really be themselves and celebrate the contrasting emotions we all share. It's
fine to be upfront, yet vulnerable and caring, while making room for plenty of
'me' time."
xoJane founder and US editor Jane Pratt said, "We're really excited to be
launching in the UK. xoJane has always been about trying to reach women in
the most intimate way possible. The new localised site with Rebecca at the
helm will allow us to better connect with our British community."
A collection of honest and authentic voices
Fashion, beauty, love, sex and celebrity are key themes in the provocative
content written by xoJane editors with personality and point of view. xoJane
UK's format encourages readers to interact with peers and editors alike,
creating a unique community based on trust, empathy and conversation.
The tone is direct, witty and honest with regular xoJane features that readers
crave like: "It Happened to Me," "Fatshion," "The Stingy Shopper," "Tried and
Tested," and "Do This Don't."
Recent xoJane.co.uk headlines include:
8 THINGS I DO BETTER WHEN I ' M DRUNK
,
DRESS THE ED : THE DAY REBECCA TURNED TO THE TOWIE SIDE
HERE ' S WHY I ' VE MADE SO MANY IMPORTANT LIFE DECISIONS BASED ON MEN
FATSHION FOR WEDDINGS
IT HAPPENED TO ME : MY MIDDLE - AGE , MIDDLE -
CLASS MOTHER GOT STONED , HAD A BAD TRIP
Stateside success transfers to UK
With almost 800,000 unique monthly visitors and 4.5 million monthly page
views, xoJane is one of the fastest growing lifestyle sites in the US and already
attracts over 47,000 British unique monthly visitors.
Rosie Wolfenden of cult jewellery label Tatty Devine said, "We are delighted to
be featured in xoJane and to be part of its UK launch. xoJane is a fantastic
website for women who want to read independent and intelligent material. My
business partner Harriet and I are both fans of xoJane.com and we're thrilled
that there is now a UK version of the site. We love Jane Pratt's commentary and
we look forward to what Rebecca and the UK team bring to their British
audience."
Rebecca Holman is available for interviews
immediately.
Jane Pratt will be available for interviews in the UK on
26 and 27 June.
To celebrate this exciting addition to the UK online landscape, SAY
Media and xoJane are hosting
a star -studded launch party in central London on 27 June, where
friends and fans of xoJane will experience an evening of 'The
Unexpected.' Members of the press are invited to attend by
emailing kelly@klpr.biz
About xoJane
While xoJane.co.uk speaks to all women, at its core the content targets 25-44
year-old affluent (ABC1), intelligent and ambitious women. Created by Jane
Pratt, founding editor of Sassy and Jane magazines, and an editorial director of
SAY Media, xoJane is written by a group of women and men with strong voices,
identities and opinions, many in direct opposition to each other. xoJane is where
women go when they are being selfish - it is a destination for women to indulge
in what makes them feel good about who they are, how they look and what
they feel.
xoJane is part of SAY Media's Style channel, which includes top fashion and
beauty sites Fashionista, Honestly…WTF, Cupcakes and Cashmere,
Red Carpet Fashion Awards and more. With 800,000 unique monthly visitors,
xoJane attracts some of the top advertisers in the US.
About SAY Media
SAY Media is a digital publishing company that turns strong, culturally relevant
voices into premium digital media experiences. Through its technology platform
and media services, SAY enables its portfolio of independent content creators
to build passionate communities around key consumer interest areas such as
Style, Living, Food and Tech. Providing simple and accountable ways for the
world's top brands to engage with these passionate audiences, at scale, SAY
has a reach of more than 400 million people around the world. SAY Media is
headquartered in
San Francisco
, with offices across
North America
, in the UK
and
Australia
. For more information visit http://www.saymedia.com.