Ixonos Experience Store(TM) for Automotive: A Customisable Digital Content Store for Connected Vehicles
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Ixonos Experience Store(TM) for Automotive: A Customisable Digital Content Store for Connected Vehicles

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Ixonos Experience Store(TM) for Automotive: A Customisable Digital Content Store for Connected Vehicles PR Newswire HELSINKI, July 4, 2012 HELSINKI, July 4, 2012 /PRNewswire/ -- Ixonos has expanded its app store platform services for the automotive industry. The Ixonos Experience Store™ for Automotive is a controlled channel for delivery of content and services to vehicles. The new product enables companies like automotive manufacturers and head unit manufacturers to push innovations to cars, build customer loyalty and help car dealers to better manage customer relationships. Ixonos has been a leader in the design and development of mobile services for more than a decade. Earlier this year, Ixonos introduced Ixonos IVI Connect™, and now the Ixonos Experience Store for Automotive enhances Ixonos' unique position and its offering for the automotive industry. The Ixonos Experience Store for Automotive is a cloud-based service, which provides easy setup and cost-efficient maintenance as well as allows the store to adapt to sudden growth or changes in operations. The platform is also suitable for distribution of other types of digital content, such as video, music, e-books and online magazines. "Ixonos Experience Store for Automotive is the first usability driven store for vehicles, with safety as a key priority - this is one of the truly unique aspects of this new product", says Roope Suomalainen, head of the Experience business area at Ixonos.

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Ixonos Experience Store(TM) for Automotive: A
Customisable Digital Content Store for
Connected Vehicles
PR Newswire
HELSINKI, July 4, 2012
HELSINKI
,
July 4, 2012
/PRNewswire/ --
Ixonos has expanded its app store platform services for the automotive
industry. The Ixonos Experience Store™ for Automotive is a controlled channel
for delivery of content and services to vehicles. The new product enables
companies like automotive manufacturers and head unit manufacturers to
push innovations to cars, build customer loyalty and help car dealers to better
manage customer relationships.
Ixonos has been a leader in the design and development of mobile services for
more than a decade. Earlier this year, Ixonos introduced Ixonos IVI Connect™,
and now the Ixonos Experience Store for Automotive enhances Ixonos' unique
position and its offering for the automotive industry. The Ixonos Experience
Store for Automotive is a cloud-based service, which provides easy setup and
cost-efficient maintenance as well as allows the store to adapt to sudden
growth or changes in operations. The platform is also suitable for distribution of
other types of digital content, such as video, music, e-books and online
magazines. "Ixonos Experience Store for Automotive is the first usability driven
store for vehicles, with safety as a key priority - this is one of the truly unique
aspects of this new product", says
Roope Suomalainen,
head of the
Experience business area at Ixonos. "Vehicles are getting connected and we
are in the forefront of bringing internet services to cars", explains Mr
Suomalainen.
"There are several similarities between the automotive industry and mobile
communications, but there are also significant differences", says
Timo
Salminen
, Director, Automotive & Home. "Ability to control the content to
avoid driver distraction is essential. On the other hand, we also need to enable
third parties to get controlled access to cars, such as for rear seat
entertainment", Mr Salminen continues.
Analytics is an essential part of the Ixonos Experience Store for Automotive.
The store allows customer relationships to be strengthened, for instance by
using individual user information to provide targeted services and information.
"If the consumer allows it, we can collect data about, for example, consumer
behaviour or driving style. This enables dealers to understand their customers
better and provide improved customer service", Mr Salminen, points out.
Part of the Ixonos Experience Store for Automotive offering is to provide the
tools and frameworks to build apps and services designed for the car
environment. "There is vast room for innovation, for example to enhance the
navigation service and the overall driving experience. Our design team,
together with our developers, has spent a lot of time to enable car
manufacturers to take advantage of the competence that we have built in the
mobile industry", states
Esa Nettamo
, Creative Director, Finland Design
Studio, at Ixonos.
In the coming years, many new cars will be connected and apps will become a
natural way to enhance the driving experience, communicate, enjoy
entertainment and obtain other services in vehicles. Ixonos anticipates that
connectivity will bring significant opportunities to the car industry. Ixonos IVI
Connect and Ixonos Experience Store for Automotive enable proactive
companies to provide their new innovations to enhance the driving experience.
In addition, these products provide simple APIs (application programming
interfaces) for all major smartphone platforms, allowing existing mobile
applications to be used in vehicles.
Links:
Ixonos' website
, or
follow Ixonos on Twitter
and
YouTube
Ixonos Experience Store
Ixonos' automotive solutions
Ixonos is a creative mobile solutions company. We develop wireless
technologies, software and solutions for connected devices and mobile
services. Together with our corporate customers, we design products and
services that let consumers enjoy inspiring mobile experiences. We enhance
the competitiveness of our customer companies by enabling superior user
experiences as well as faster time-to-market for their devices and services. We
have offices in
Finland
,
China
,
Denmark
,
Estonia
,
Germany
,
Great Britain
,
Slovakia
,
South Korea
and the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki
Ltd. In 2011, the company's turnover was
81.4 million euros
and its operating
profit was
1.9 million euros
.
For more information, please contact:
Ixonos:
Roope Suomalainen, Director, Experience, tel. +358-50-564-5988,
roope.suomalainen@ixonos.com
Timo Salminen, Director, Automotive & Home, tel. +358-40-745-6821,
timo.salminen@ixonos.com
Esa Nettamo, Creative Director, Finland Design Studio, tel. +358-40-543-1195,
esa.nettamo@ixonos.com