just-food and Symphony IRI Webinar: What Role do Promotions Have in Frugal Times?
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just-food and Symphony IRI Webinar: What Role do Promotions Have in Frugal Times?

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just-food and Symphony IRI Webinar: What Role do Promotions Have in Frugal Times? PR Newswire BROMSGROVE, England, June 26, 2012 BROMSGROVE, England, June 26, 2012 /PRNewswire/ -- Symphony IRI joins just-food for the second time to host an exclusive webinar on 3 July.

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just-food and Symphony IRI Webinar: What
Role do Promotions Have in Frugal Times?
PR Newswire
BROMSGROVE, England, June 26, 2012
BROMSGROVE, England
,
June 26, 2012
/PRNewswire/ --
Symphony IRI joins just-food for the second time to host an exclusive webinar
on 3 July.
FMCG analysts Symphony IRI and just-food.com, the leading international news
and analysis website for the food industry, will discuss the role of promotions as
manufacturers and retailers try to attract class-conscious consumers across
Europe
.
Rod Street, executive vice president of consulting at Symphony IRI, will outline
the findings of a new report from the analysis firm that looks at pricing and
promotions in
Europe
.
Highlighting recent data compiled by Symphony IRI exclusively for just-food's
international basket , Street reveals "promotional intensity has levelled and
even declined in five of seven major economies."
He also suggests pricing strategies "may be moving on from the promotional
hi/lo game that we have seen in recent years."
The webinar will encompass a wide range of issues and will attempt to answer
the following questions:
Is the role of promotions changing?
Are shoppers still seduced by 'buy two, get three' offers when they need to control their
spending?
Are EDLP approaches likely to grow as a response to thrifty consumers or does the
excitement of the promotion still animate POS and enrich a retailer's offer?
"Austerity in
Europe
has hit consumer spending and forced changes to
promotional strategy. This exclusive webinar will outline how suppliers and
retailers are looking to attract a shopper that is more price-driven than ever
before," just-food managing editor Dean Best said.
After Street introduces the report he will discuss its conclusions with Best, who
will then lead a Q&A session with listeners.
The webinar is completely free to all attendees and will take place on 3 July at
2pm
UK/
9am
US/
3pm
EU/
10pm
HKT. To register now, simply follow the link
http://bit.ly/NDcxUD
About just-food.com
Established in 1999, just-food.com is a leading online resources for the global
food industry publishing around 20 news articles, analysis features and insights
every working day. Under the direction of just-food managing editor Dean Best,
its experienced team of journalists, consultants and analysts provides a unique
blend of reports and interpretation of the sector, including key events, trends,
interviews and research that is delivered to over 96,000 business executives
per month.
Via its website, webinars and in-depth management briefings just-food offers
insight into industry developments. Its CONSULT research platform offers
flexible, custom research delivered by their team of experienced analysts.
For details of how just-food is "helping decision makers make decisions" visit
http://www.just-food.com.
For further information and images please contact Kate Varvedo, marketing communication manager at Aroq Limited on +44(0)1527573616, email
kate.varvedo@aroq.com