Keeping Up With the Sofas
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Keeping Up With the Sofas

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Keeping Up With the Sofas PR Newswire LONDON, June 18, 2012 LONDON, June 18, 2012 /PRNewswire/ -- DFS leads the UK's great Furniture Facelift in time for Britain's summer celebrations DFS today reveals that despite 2012 being the UK's biggest year of outdoor celebrations,

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Keeping Up With the Sofas
PR Newswire
LONDON, June 18, 2012
LONDON
,
June 18, 2012
/PRNewswire/ --
DFS leads the UK's great Furniture Facelift in time for
Britain's
summer
celebrations
DFS today reveals that despite 2012 being the UK's biggest year of outdoor
celebrations, 61% of us Brits will be avoiding the crowds and queues, choosing
instead to stay indoors and entertain friends in a more intimate setting: our
very own front rooms.
It's time to forget Buckingham Palace; an Englishman's home is really his castle
this year, with 70% of the UK announcing that 2012 is the year they will give-up
saving to upgrade and move home, instead opting to make the most of what
they already have and make sure it's as comfortable as possible for visiting
friends and family.
From research polling 2,000 respondents across the UK, DFS found that rather
than choosing latest gadgets or a new bathroom suite, picking a new sofa is at
the top of the list of key status symbols to impress their friends.
To keep homes entertainment-ready, the UK is willing to spend up to £3,000 to
make their front rooms as hospitable as possible. DFS found that
Britain's
great
Furniture Facelift has been fuelled by TV events such as the recent series of
Britain's
Got Talent as well as at-home entertainment brands such as Netflix
and SingStar ahead of this summer's season of celebrations.
Even though Londoners topped the list of residents most likely to host a party in
their front room this summer, it's actually our friends in the North East and
Wales
who are most in tune with the trend, already planning to invest in a new
sofa or easy chair.
To celebrate its first ever high street store on
London's
iconic
Tottenham
Court
Road, DFS will be catering for people wanting to make the most of at-home
summer entertainment, by stocking a new Trophy Cuddler Audio Sofa - a
'cuddler sized' two-person sofa, which comes with built-in iPod entertainment
dock with Bluetooth connectivity and USB port, speakers and subwoofer.
DFS operations director Keith Baker commented, "It's no surprise to us at DFS
that sofas are increasingly seen as the heart of the home with many people
opting to stay in for the summer and transform their front rooms into front
rows for the sporting, social and entertainment occasions ahead.
"We have also seen a shift towards 'action' and 'technology' furniture, such as
the Audio Sofa, as shoppers increasingly look for furniture that enhances their
lifestyle and fits into their family life. Staying in is a cost-conscious option in
these days of belt tightening and a new sofa is a quick and simple way to
transform a home instantly, without the hassle of redecorating or the cost of
moving."
Related Links
http://www.dfs.co.uk