Layar Creator Places the Power of Interactive Print at Everyone
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Layar Creator Places the Power of Interactive Print at Everyone's Fingertips

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Layar Creator Places the Power of Interactive Print at Everyone's Fingertips PR Newswire AMSTERDAM, June 5, 2012 AMSTERDAM, June 5, 2012 /PRNewswire/ -- Web-based app set to revitalize publishing industry by bringing digital interaction to print

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Layar Creator Places the Power of Interactive
Print at Everyone's Fingertips
PR Newswire
AMSTERDAM, June 5, 2012
AMSTERDAM
,
June 5, 2012
/PRNewswire/ --
Web-based app set to revitalize publishing industry by bringing digital
interaction to print
Layar, the world's leading mobile augmented reality (AR) provider, today
launched the Layar Creator, a self-service web application for activating print
pages with digital content. By simplifying and demystifying previously complex
AR technology, the Layar Creator makes it quick and easy to bring once static
pages to life with videos, links and "Buy" buttons that readers can view with
their smartphone.
In a matter of seconds, anyone can upload images or PDFs, drag-and-drop any
of a number of digital buttons onto the pages and publish them on the Layar
platform. When readers view activated pages with the Layar app, these buttons
appear on top of the page.
"I loved how simple it was to use the Layar Creator with our magazine," says
Monique van Beekhoven, web editor for Sanoma Media's
vtwonen
magazine.
Using their smartphones, readers could instantly order items in the magazine
by tapping "Buy" buttons placed on the pages with the Layar Creator by
Monique herself. "I really believe that anyone can do it!"
Easy to use
- The Layar Creator is simple and intuitive with drag-and-drop functionality
- it couldn't be easier to make print interactive.
Seamless integration
- With no software to install and no restricting watermarks or QR
codes to use, the Layar Creator has very little impact on the workflow of a publication.
Cost effective
- With pay-as-you-go, bundled pricing and free ad-supported options,
the Layar Creator is affordable on any budget. And until
August 1st
, it is completely free
to use.
"The market for print is not going away. It's here to stay," says Layar CEO
Raimo van der Klein. "With the introduction of the Layar Creator and interactive
print, we have every reason to be extremely confident in a strong future for
print. Today we are joining hands with publishers and moving forward
together."
About Layar
Layar connects our digital lives with the physical world. As the global leader in
mobile augmented reality, the Layar app, available for iPhone and Android, has
over 20 million downloads and 3 million monthly active users.
Layar was founded in
June 2009
and is located in
Amsterdam, The Netherlands
.
View full press release complete with quotes, screenshots, videos and more at
http://www.layar.com