Littlewoods to Sponsor ITV
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Littlewoods to Sponsor ITV's New Entertainment Format Superstar

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Littlewoods to Sponsor ITV's New Entertainment Format Superstar PR Newswire LONDON, July 13, 2012 LONDON, July 13, 2012 /PRNewswire/ -- ITV Commercial today announced that Littlewoods, one of the largest online and home shopping retailers in the UK and

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Littlewoods to Sponsor ITV's New
Entertainment Format Superstar
PR Newswire
LONDON, July 13, 2012
LONDON
,
July 13, 2012
/PRNewswire/ --
ITV Commercial today announced that Littlewoods, one of the largest online
and home shopping retailers in the UK and part of Shop Direct Group, will be
the sponsor of ITV's new entertainment format,
Superstar
, in a package
conceived in partnership with Carat.
The fully integrated sponsorship deal, negotiated by ITV Commercial and Carat
on behalf of Littlewoods, includes broadcast, online and mobile sponsorship. It
kicks off on Saturday 7
th
July 2012
, in parallel with the programme launch at
7.25pm
on ITV1.
Superstar
is a brand new ITV series, which follows Andrew Lloyd Webber on his
nationwide talent search to find the rock superstar. The winner's life-changing
prize will be the leading role in a new arena tour of the legendary rock opera
Jesus Christ Superstar which will open at
London's
O2 arena. Auditions have
taken place across the country and the most promising new talent will go
through to the live shows when the British public decide who they want to be
their next Superstar. Amanda Holden will host the series, and Dawn French and
Jason Donovan will join Andrew as judges for the live shows.
Bhavit Chandrani, Group Sales Controller, ITV said: "
Superstar
is a fantastically
exciting new show for ITV with true appointment-to-view potential. We are
delighted to have agreed a fully integrated partnership with Littlewoods and
look forward to making the campaign a huge success."
Gary Kibble, Brand Director, Littlewoods, said: "As one of the UK's best known
family brands, Littlewoods is delighted to be supporting
Superstar
, which we
predict will become must-see viewing for the whole household. The integrated
sponsorship package that Carat has negotiated on our behalf fits perfectly with
our market position as the UK's leading online and mobile department store."
Rob Honeywood, Sponsorship Manager, Carat said: "This fully integrated
sponsorship is a fantastic opportunity for Littlewoods to connect with their
target market as ITV debuts its new Saturday night with a strategic sponsorship
programme that will connect with consumers at every touch-point from TV and
online to mobile."
The sponsorship idents have been created by St Luke's.
For further information please contact:
Caroline Cook: +44(0)207-157-3709 / caroline.cook@itv.com
Charlotte Partleton: +44(0)207-157-3056 / charlotte.partleton@itv.com
Lauren Jones: 0844-292-3986 / lauren.jones2@shopdirect.com
)