Logic3 Announces Availability of Iconic Audio Collection
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Logic3 Announces Availability of Iconic Audio Collection

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Logic3 Announces Availability of Iconic Audio Collection PR Newswire LONDON, July 18, 2012 LONDON, July 18, 2012 /PRNewswire/ -- Collections crafted to bring Ferrari's performance, excellence and passion to life in the audio world Logic3 today announces the availability of its headphones and earphones within the iconic Ferrari by Logic3 collection of world-leading audio products. The extensive range of seven styles of earphones and headphones celebrate Ferrari's excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design. Unveiled to great acclaim at CES 2012, and winner of the iLounge Best of Show award for product design, Logic3's exclusive audio collaboration with Ferrari demonstrates the company's long-held passion and desire to produce the very best audio products on the market. Ashvin Patel, Logic3 CEO, says: "We're delighted to launch the first earphones and headphones within the iconic Ferrari by Logic3 collection, which celebrate the style and technical excellence of Ferrari. Throughout the design and engineering process, we have worked meticulously with the Italian brand to ensure the Ferrari by Logic3 collection delivers the excellence that the legendary marque demands. We also look forward to announcing pricing and availability of our additional products in the coming weeks." Andrea Perrone, Senior Vice President Brand at Ferrari, says: "Performance and quality underpins everything Ferrari does.

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Logic3 Announces Availability of Iconic Audio Collection
PR Newswire LONDON, July 18, 2012
LONDON,July 18, 2012/PRNewswire/ --Collections crafted to bring Ferrari's performance, excellence and passion to life in the audio world Logic3 today announces the availability of its headphones and earphones within the iconic Ferrari by Logic3 collection of world-leading audio products. The extensive range of seven styles of earphones and headphones celebrate Ferrari's excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design.
Unveiled to great acclaim at CES 2012, and winner of the iLounge Best of Show award for product design, Logic3's exclusive audio collaboration with Ferrari demonstrates the company's long-held passion and desire to produce the very best audio products on the market. Ashvin Patel, Logic3 CEO,says: "We're delighted to launch the first earphones and headphones within the iconic Ferrari by Logic3 collection, which celebrate the style and technical excellence of Ferrari. Throughout the design and engineering process, we have worked meticulously with the Italian brand to ensure the Ferrari by Logic3 collection delivers the excellence that the legendary marque demands. We also look forward to announcing pricing and availability of our additional products in the coming weeks." Andrea Perrone, Senior Vice President Brand at Ferrari,says: "Performance and quality underpins everything Ferrari does. We design and create cars which reflect our customers' aspirations, those who strive for, and
achieve, the best in life. We have long held a strong desire to move into the audio market and selected Logic3 as our partner based on the company's passion and enthusiasm for audio excellence. The Ferrari by Logic3 collection encapsulates the passion, flair and technical excellence that we pride ourselves on at Ferrari and we cannot wait to share this innovative collection with Ferrari owners, fans and audio fans alike." The Ferrari by Logic3 range is comprised of two distinguished collections: The Scuderia Ferrari Collection is inspired by the competition, speed, and technological innovation of the F1 team. Each product takes its design cues from the sleek racing Ferrari cars, so recognisable and globally adored. This collection carries the exclusive Scuderia Ferrari badge, demonstrating a shared vision of performance, technology, and power. The Ferrari Cavallino Collection is influenced by the emotive driving experience of Ferrari's timeless GT road cars. Premium textures and materials combined with superior finishes create unparalleled luxury and beautiful aesthetics. A range that deservedly features the illustrious 'Cavallino Rampante' (Prancing Horse) marque, defines excellence, finesse, and is truly iconic. The following headphones and earphones are available from today at http://www.Ferrari.com and Harrods Department Store,London. The collection will also be available through other leading premium retailers shortly.
Headphones and Earphones:
The Scuderia Ferrari Headphones and Earphones offer sleek design and high-quality audio, accompanied by superior comfort level in and on the ears. Mirroring Ferrari's F1 styling, the whole collection is available in the following formats:
TheR200Over-Ear Headphones are available in silver or white (£199) TheP200On-Ear Headphones pay tribute to those worn in the F1 pits, are available in red or black (£199) TheR100 andR100i Earphones, which feature TFAT and noise isolating technology, are available in black or white (£119) TheS100andS100iEarphones, which feature TFAT and noise isolating technology, are available in red or white (£99)
The Ferrari Cavallino Headphones and Earphones deliver a premium audio experience coupled with sumptuous comfort. With a focus on fine materials and detail, the collection is available in the following formats:
TheT250On-Ear Headphones are available in black or tan (£229) TheT150 andT150iEarphones, which feature TFAT and noise isolating technology are available in black or tan (£149) TheG150andG150iEarphones, which feature TFAT and noise isolating technology are available in black or white (£129)
In the coming weeks Logic3 will also announce the availability and pricing of its Ferrari by Logic3 active-noise cancelling (ANC) headphones and speaker docks. Recognising the need to build this new range of audio equipment from the ground up, Logic3 has worked with highly respected audio designers in this specialised field to create a range of unique audio products that bring Ferrari's
iconic Italian heritage to life. The Ferrari team has been closely involved with Logic3 throughout the entire process, ensuring the marque's characteristic style, design and personality are captured within every product. Customers wishing to order any of the products from the collections can do so by visiting http://www.ferrari-by-logic3.com for further information and for details of retailers stocking the Ferrari by Logic3 collection. For more information and images of the products, please visit http://www.ferrari-by-logic3.com.
Notes to editors:
- Images of Fernando Alonso and Felipe Massa with products from the Ferrari by Logic3 Collection are available on request. - Review samples available on request
About Ferrari by Logic3
Logic3 has always made high-quality products that deliver on their promises and are available at a price point that's affordable to all audiences. But the company has always held a passion and a desire to produce the very best audio products on the market and to create something truly exceptional. Something unique. It is this desire that has driven the collaboration between Logic3 and Ferrari. Performance and quality underpins everything Ferrari does. It creates products that reflect its customers' aspirations, those who strive for, and achieve, the best in life. Ferrari could see the ambition and passion that Logic3 harboured and selected the company to deliver the audio excellence that it demands. To bring this dream to life, the Logic3 team has taken its proven, consistent and high quality approach to the next level. Recognising the need to build this new range of audio equipment from the ground up, Logic3 has worked with some of the most highly-respected audio designers in the world to create a range of outstanding audio products that bring Ferrari's iconic Italian heritage to life. The Ferrari team has been involved in the process every step of the way, ensuring the marque's characteristic style & design, confidence & pride, and its personality & flair are captured in every product within the collection. For more information, please visit http://www.ferrari-by-logic3.com For more information, please contact: Steve Douthwaite/Paul McCormick/Jane Cook 3 Monkeys Communications +44(0)207-009-3100 media-EMEA@ferrari-by-logic3.com or Logic3@3-monkeys.co.uk