Looking for New Partners in Scandinavia: SieMatic Plans to Take the North by Storm with its Premium Kitchens
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Looking for New Partners in Scandinavia: SieMatic Plans to Take the North by Storm with its Premium Kitchens

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2 Pages
English

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Looking for New Partners in Scandinavia: SieMatic Plans to Take the North by Storm with its Premium Kitchens PR Newswire LOEHNE, Germany, June 20, 2012 LOEHNE, Germany, June 20, 2012 /PRNewswire/ -- A long tradition connects SieMatic, the German furniture brand, with the Scandinavian countries.

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Looking for New Partners in Scandinavia:
SieMatic Plans to Take the North by Storm with
its Premium Kitchens
PR Newswire
LOEHNE, Germany, June 20, 2012
LOEHNE,
Germany
,
June 20, 2012
/PRNewswire/ --
A long tradition connects SieMatic, the German furniture brand, with the
Scandinavian countries. "We delivered our first kitchens here as early as the
1960s", recalls Ulrich W. Siekmann, the owner of SieMatic Möbelwerke.
"
Denmark
was even our best export market." This family business with
international significance wants to pick up again where it left off. Its aim now is
to find new, competent and committed partners in the kitchen trade and,
together with them, make the SieMatic trademark better known and even more
successful in
Denmark
, and in Scandinavia in general.
There is a sturdy foundation to build on here, for SieMatic
(http://www.siematic.com) enjoys a good public image, not least because its
kitchens dating back to the 1960s and 1970s are still in use in many
households. This speaks volumes for their unusual quality and longevity. These
properties are esteemed just as much by the firm's worldwide partners as its
special competence, reliability and flexibility. SieMatic - a family firm now in its
third generation, producing exclusively in
Germany
- has a long tradition as a
strong international business, exporting more than 70% of its production.
Locally based kitchen dealers are seen as important ambassadors. SieMatic
selects its partners carefully and supports them with a whole range of services,
from studio planning to trade marketing, advertising and training in the
SieMatic academy, and on up to individual support activities on site.
Many dealers - like Øivind Sander of
Oslo
- are very proud to represent a brand
with such a good name. A SieMatic sales partner since last year, he reports that
his newly designed showroom is drawing lively interest from customers, and he
is seeing the first upswings in sales. His success story further includes his entry
into the project business - he has already delivered the first kitchens. Tommy
Danefors, a Malmö-based partner for many years, who has made a market
contribution to public awareness of SieMatic in
Sweden
since the 1990s, also
expresses himself positively. Many customers have already ordered a second
or even third kitchen from him.
"We don't regard the Scandinavian market as a homogeneous unity", says
Ulrich W. Siekmann. Tastes and preferences vary widely. The diversity of his
range, however, enables the brand manufacturer to satisfy individual wishes.
"People are very aware of trends and design-oriented." This, he says, suits him
wonderfully, as the SieMatic principle is "Preferring the best". This applies just
as much to outstanding quality and well thought-out functions as to a diversity
of designs.
Home life, sociability and comfort are especially important in a region where
daily routine and the perception of life are strongly influenced by long winters.
"We at SieMatic understand this need only too well." Cooking, dining, living and
working areas, which in earlier times were often functionally separated, are
increasingly being merged. The premium kitchen manufacturer recognized this
at an early stage and can offer plans that cater for all the areas of life.
Additional information for kitchen dealers:
Mr. Tobias Holzhauer
SieMatic Möbelwerke GmbH & Co. KG
Telephone: +49(0)57-32-67-311
Mail: t.holzhauer@siematic.de
http://www.siematic.com
Further information for the press:
Engel & Zimmermann AG
Britta Fey
Telephone: +49(0)89-89-35-63-57
Mail: b.fey@engel-zimmermann.de