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Mega Trends Overview of the Global Food & Beverage Industry Value Chain

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Mega Trends Overview of the Global Food & Beverage Industry Value Chain PR Newswire MOUNTAIN VIEW, California, June 12, 2012 - Frost & Sullivan hosts complimentary webinar discussing how to convert external global mega trends into effective growth strategies MOUNTAIN VIEW, California, June 12, 2012 /PRNewswire/ -- WHEN: On demand LOCATION: Online, with free registration SPEAKERS: Christopher Shanahan, Global Program Manager for Frost & Sullivan's Food & Beverage practice Within the global food & beverage industry value chain, mega trends like globalization & changing economics, health & wellness issues, food safety issues and sustainability issues are expected to have a direct impact on the market's growth and performance. Frost & Sullivan expects that companies that address the growing demand for healthy and safe products within a global market and product strategy and that adopt an all-encompassing sustainability strategy will emerge as the leaders of the food & beverage industry. In this presentation, all four mega trends mentioned above will be examined, particularly addressing challenges centered on helping consumers be "green," "safe" and "health" and consumer's willingness to pay for quality products. Additionally, recommendations that will help companies generate, evaluate and implement effective strategies to address these trends will be discussed.

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Mega Trends Overview of the Global Food &
Beverage Industry Value Chain
PR Newswire
MOUNTAIN VIEW, California, June 12, 2012
- Frost & Sullivan hosts complimentary webinar discussing how to convert
external global mega trends into effective growth strategies
MOUNTAIN VIEW, California
,
June 12, 2012
/PRNewswire/ --
WHEN
:
On demand
LOCATION
:
Online, with free registration
SPEAKERS:
Christopher Shanahan, Global Program Manager for Frost & Sullivan's Food & Beverage practice
Within the global food & beverage industry value chain, mega trends like
globalization & changing economics, health & wellness issues, food
safety issues
and
sustainability issues
are expected to have a direct
impact on the market's growth and performance.
Frost & Sullivan expects that companies that address the growing demand for
healthy and safe products within a global market and product strategy and that
adopt an all-encompassing sustainability strategy will emerge as the leaders of
the food & beverage industry.
In this presentation, all four mega trends mentioned above will be examined,
particularly addressing challenges centered on helping consumers be "green,"
"safe" and "health" and consumer's willingness to pay for quality products.
Additionally, recommendations that will help companies generate, evaluate and
implement effective strategies to address these trends will be discussed.
Participants will also gain insights about the key issues regarding the global
economic environment and its impact on value chains, price volatility and
sustainable industry growth, as well as understand the various strategic actions
and best practices companies must adopt to effectively integrate mega trends
into their strategic planning process.
This briefing will benefit decision makers and those who implement business
strategy within the food and beverage manufacturing companies, distributors,
ingredient suppliers, as emerging trends and forward projections for the global
food & beverage industry will be presented.
Supporting Quotes
"It is the interaction of economic performance, social responsibility and
environmental conscientiousness that determines whether a given company's
sustainability business strategy will be a success, not just the sum of each
component's contribution," said Global Food & Beverage Program Manager
Christopher Shanahan. "Understanding these interactions and instituting a
constant and pro-active strategy generation, evaluation and implementation
process is the key to success of a given company's all-encompassing growth
strategy."
Supporting Resources
For more information about Frost & Sullivan's Food & Beverage practice, please