New Condom Brand Aims to Increase the Fun Factor
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New Condom Brand Aims to Increase the Fun Factor

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New Condom Brand Aims to Increase the Fun Factor PR Newswire BRISTOL, England, June 28, 2012 BRISTOL, England, June 28, 2012 /PRNewswire/ -- Billy Boy Condoms Targets the UK's Youth Market There's a new kid on the block when it comes to condoms.

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New Condom Brand Aims to Increase the Fun
Factor
PR Newswire
BRISTOL, England, June 28, 2012
BRISTOL, England
,
June 28, 2012
/PRNewswire/ --
Billy Boy Condoms Targets the UK's Youth Market
There's a new kid on the block when it comes to condoms. Billy Boy condoms,
which hail from
Germany
where they are the market leading brand, has
decided to enter the UK market to offer choice and a new range of condoms
designed to appeal to the younger generation.
Billy Boy aims to put the fun back into sex through a fresh approach while still
offering consumers reassurance as a trustworthy brand which rivals its
competitors.
Sex is still a subject that younger people wanting to enjoy their first sexual
experiences can be afraid to broach with parents and medical professionals
who often don't know the right language to use to explain the facts. Billy Boy is
aiming to close this gap through speaking to 16 to 24 year olds about sex in a
way they understand.
Nearly half of condoms purchased are by people aged between 16 - 24, yet the
UK still has one of the highest teen pregnancy rates in
Western Europe
despite
free supplies through clinics and GPs. New figures recently issued by The Health
Protection Agency (HPA) also show a 2% increase in the number of sexually
transmitted infections (STIs) in
England
to nearly 427,000 cases with the largest
increase being in gonorrhoea - so it's clear the message is not getting through
to the right people or translating into actual regular condom usage
Chris Clarke from Billy Boy says: "We want to talk to
Britain's
younger, sexually
active audience in terms they understand so that they are not afraid to
experiment and have fun - but with a Billy Boy condom they can do this without
any stigma attached.
"We will be using social media networks as our major channel for
communicating our brand messages: cheeky, fun and safe sex to encourage
consumers to 'Bang on with a Billy Boy'"
Billy Boy is one of the only fully European manufactured and tested condom
brands. The range, which uses natural latex with no added chemicals includes
eight condom varieties: Extra Thin, Dotted, Endurance, Protection, Extra
Lubricated, Fun, Extra Large and White (extra thin with a pleasant non latex
fragrance). A Billy Boy Lubricant Fun Gel will also be included in the range.
Available in packs of three with an RRP of £2.99 and ten with an RRP of £7.99
Billy Boy will be available through pharmacies and the Billy Boy website from
July (http://www.billy-boy.co.uk) from August.
Date of issue:
28 June 2012
http://www.Billy-Boy.co.uk (Launching Friday 29 June)
@BangOnBilly
BillyBoyUK