New OPI GelColor Consumer Ad Campaign Features A-List Athletes
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New OPI GelColor Consumer Ad Campaign Features A-List Athletes

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Learn all about the services we offer
1 Page
English

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New OPI GelColor Consumer Ad Campaign Features A-List Athletes PR Newswire LOS ANGELES, Oct. 22, 2012 -- Nail Company highlights the achievements of Gabrielle Douglas, Misty May-Treanor, Danica Patrick, Serena Williams LOS ANGELES, Oct.

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New OPI GelColor Consumer Ad Campaign Features A-List Athletes
PR Newswire LOS ANGELES, Oct. 22, 2012
-- Nail Company highlights the achievements of Gabrielle Douglas, Misty May-Treanor, Danica Patrick, Serena Williams
LOS ANGELES,Oct. 22, 2012/PRNewswire/ --OPIis launching a newGelColorconsumer advertising campaign centered around the theme of "Endurance," inspired by the strength and fortitude of female American Olympians and athletes who continue to champion their fields:Gabrielle Douglas, the two-time gold-medal Olympic gymnast;Misty May-Treanor, the three-time gold-medal Olympic Beach Volleyball player;Danica Patrick, the most successful woman in the history of NASCAR and American open-wheel racing; andSerena Williams, the four-time Olympic gold-medalist and Wimbledon champion.
"The strength shown by these world-class athletes is emblematic ofOPI'sGelColorand prompted our newest message—'Color Endures at the Speed of Life,'" saysSuzi Weiss-Fischmann, OPI Executive VP & Artistic Director. "OPIGelColoris in over 100 countries worldwide, and similarly to Gabrielle, Misty, Danica and Serena, is a champion in its field." According toFischmann, theOPI GelColorline is trending toward$100 millionin distributor sales.
The newGelColorad campaign will launchDecember 2012inBon Appetit,Essence,Health,Lucky, O the Oprah Magazine, andRealSimple.
Gels are the latest and hottest trend in the multi-billion dollar nail salon industry. Available in gel formulations of over 50 ofOPI'sbest-selling and most iconic hues,GelColoris a professional salon service that allows women to get manicures in their favorite shades, four times faster than a traditional gel service.GelColoris designed to stay on nails for two to three weeks without chipping, enduring through the daily trials of women's lives.
OPI GelColorstays on nails for weeks while maintaining its brilliance. Applied similarly to traditional nail lacquer, GelColorcures in only 30 seconds per coat with a state-of-the-art flash LED UV light.GelColoris an in-salon, professional service only. Prices depend on the salon and range from$28 - $38for a manicure and$35 - $45for a pedicure. For more information, please call800-341-9999or visitwww.opi.com. FollowOPIon Twitter @OPI_PRODUCTSand become aFacebook fan!
ABOUT OPI
As the world leader in the professional nail care industry,OPIis committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names,OPI's heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers.OPInail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer featuresOPI's exclusive ProWide™ Brush for the ultimate in application. Currently,OPIis available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.