NHN Japan to Launch LINE
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NHN Japan to Launch LINE's New Platform Service, 'LINE Channel'

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NHN Japan to Launch LINE's New Platform Service, 'LINE Channel' PR Newswire TOKYO, July 3, 2012 TOKYO, July 3, 2012 /PRNewswire/ -- NHN Japan Corporation has announced that a new platform service, 'LINE Channel', is scheduled to be implemented very soon into its free-calling and free-messaging app 'LINE' (http://line.naver.jp/).

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NHN Japan to Launch LINE's New Platform
Service, 'LINE Channel'
PR Newswire
TOKYO, July 3, 2012
TOKYO
,
July 3, 2012
/PRNewswire/ -- NHN Japan Corporation has announced
that a new platform service, 'LINE Channel', is scheduled to be implemented
very soon into its free-calling and free-messaging app 'LINE'
(http://line.naver.jp/). This important announcement took place on
July 3
at the
first ever 'Hello, Friends in
Tokyo
' conference held at the new Shibuya Hikarie
Hall. NHN Japan stated that 'LINE Channel' will be catered firstly toward the
Japanese market, followed by a gradual move overseas.
Since the launch of 'LINE' on
June 23, 2011
, this smartphone app, which allows
its users to enjoy free calls and messages, has been used in over 230 countries
worldwide, and within approximately a year since its launch, the total number
of registered users has exceeded 45 million (20 million in
Japan
). With this
rapidly growing user number in mind, NHN Japan is introducing a new platform
service, 'LINE Channel', which aims to expand the range of services on offer,
using LINE as its foundation. This new feature will be available on the iPhone
and Android versions of the LINE app, with Windows Phone versions planned for
the near future.
http://naverland.naver.jp/wp-content/uploads/2012/07/ch001.jpg
Designed on the basis of the concept of the 'Smartphone-life Platform' which is
intended to provide a more fun and enriching experience to smartphone users,
'LINE Channel' functions as a platform integrating additional apps and services.
With 'LINE Channel', users can enjoy additional apps with or without their
friends connected via LINE.
NHN Japan aims to establish a new ecosystem (economic zone) for
smartphone-related services by offering various content and services
developed by its external business partners for the 45 million users worldwide.
In the first installment, services including games, fortune-telling and money-
saving coupons are scheduled to be released from early July.
LINE Channel's Ecosystem
http://naverland.naver.jp/wp-content/uploads/2012/07/ch002.jpg
These new services and content are provided in 2 ways. The first is 'Web apps'
based on HTML5 that operate within the LINE app and the second is 'Native
apps' that are available at the app markets for iOS and Android devices and
can be linked to the LINE service. Although NHN Japan's self-developed apps
alone will be released at first, NHN Japan has made it clear that it plans to
increase the availability of apps developed by external business partners by
opening its API and offering developers access to LINE's functions including
friends lists, messaging and payment. NHN Japan has opened a webpage
dedicated to finding new external partners via the contact form within LINE
(http://line.naver.jp/partner/).
Moreover, 'LINE Coin', a mobile, virtual payment service for purchases of the
content/services within 'LINE Channel', has been released. By purchasing LINE
Coins in advance, users can access the paid content within 'LINE Channel'.
NHN Japan will first of all apply this 'smartphone-life platform' strategy towards
the Japanese market, before gradually increasing these services overseas. The
company has also announced that it wishes to work together with external
developers from all countries and regions, and use its expertise to expand
LINE's linked services/apps worldwide, as well as creating a connecting point for
overseas services/apps to
Japan
, for the successful establishment of a 'global
smartphone-life platform'.
About NHN Japan Corporation
NHN Japan is the local affiliate of Korea's premier Internet company, NHN
Corporation. NHN Japan is headquartered in Shinagawa,
Tokyo
, with Akira
Morikawa as CEO.