Prophet Acquires Digital Firm, Supporting Global Capabilities Growth
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Prophet Acquires Digital Firm, Supporting Global Capabilities Growth

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Prophet Acquires Digital Firm, Supporting Global Capabilities Growth PR Newswire LONDON, Oct. 16, 2012 LONDON, Oct.

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Prophet Acquires Digital Firm, Supporting Global Capabilities Growth
PR Newswire LONDON, Oct. 16, 2012
LONDON,Oct. 16, 2012/PRNewswire/ -- Prophet has acquired the digital agency, Material Group, a move that is expected to further enrich its capabilities and help drive continued growth in the U.K.
The Chicago-based digital design and development studio designs and activates social media initiatives, websites, mobile apps, and touch screen kiosks. Its clients have included Samsung, McDonald's, SC Johnson, Starbucks, and Electronic Arts.
The acquisition reflects Prophet's growing digital fluency and expertise. This encompasses digital strategies in and of themselves, as well as digital's role as a lens for viewing "big picture" client issues, said Michael Dunn, Chief Executive Officer of Prophet.
He added: "Digital fluency is key to ensuring digital is doing the job of advancing customer engagement and encouraging shared storytelling. It also helps inform its use as a sales channel, and informs thinking about return on digital investments."
Rune Gustafson, head of Prophet's EMEA operations, noted: "Our business and brand-driven approach is geared to help our clients exploit new avenues for growth. Material Group and its capabilities will have a strong impact in our London office."
Prophet is a strategic brand and marketing consultancy with offices around the world includingZurich, Berlin and London. It helps leading companies better leverage their brands and marketing to grow and transform their business. Prophet has worked with such preeminent clients as eBay, BWM, Zurich Financial and Swarovski on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.
Media contact: Johanna Hennig,jhennig@prophet.com; +49 30 847 107 815