Prophet Launches
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Prophet Launches 'The Inspiratory' blog for the Interested and Interesting

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2 Pages
English

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Prophet Launches 'The Inspiratory' blog for the Interested and Interesting PR Newswire SAN FRANCISCO, June 7, 2012 SAN FRANCISCO, June 7, 2012 /PRNewswire/ -- "The Inspiratory," a new blog designed to showcase the full scope of its thinking, client successes,

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Prophet Launches 'The Inspiratory' blog for the
Interested and Interesting
PR Newswire
SAN FRANCISCO, June 7, 2012
SAN FRANCISCO
,
June 7, 2012
/PRNewswire/ -- "The Inspiratory," a new blog
designed to showcase the full scope of its thinking, client successes, and
approachable style, has been launched by Prophet, a leading global brand and
marketing consultancy.
"We see The Inspiratory as more of a community than a typical blog, one
where we welcome marketers and others with an interest in brand and
marketing's role and impact to come and get inspired," said Michael Dunn,
Chief Executive Officer of Prophet.
The Inspiratory features bite-sized posts utilizing a variety of media, such as
videos and infographics, and provides commentary on trends and hot topics as
they are unfolding. It also will provide snapshots of the culture that
differentiates Prophet, from initiatives under its Prophet for Non-Profit banner
to outtakes from its Prophet Unplugged all-hands, bi-annual retreat (this year in
Iceland
) and idea jam. In keeping with its "community" nature, The Inspiratory
will feature the voices of the firm's people at all levels, and will periodically
highlight those of clients and other business partners.
"This is an exciting way for Prophet and our friends to act on all the advantages
and possibilities of today's digitally networked world," said Scott Davis, Chief
Growth Officer of Prophet.
"It's a great way to pull together all the facets of our digital persona, but to also
get creative in how we engage the wider community. Going beyond comments
and "likes," for example, we're planning to host real time Q&As with our
thought leaders and fun contests to inspire innovative thinking," Davis added.
Prophet also hosts two other blogs. In "Aaker on Brands," noted brand authority
and Prophet Vice Chairman David Aaker writes on topics ranging from brand
relevance to extensions to innovation. Prophet's PLAYSTUDIO blog curates
experiences and perspectives to better connect the discipline of inspiration with
the practice of business.
Additionally, Aaker regularly blogs for the Harvard Business Review and Fast
Company, and Davis blogs for Forbes.
"Blogging – especially how we're approaching it through The Inspiratory – can
be a compelling and engaging way to express our personality to our various
audiences," said Dunn. "We are excited for where this can take us."
Prophet is a strategic brand and marketing consultancy that helps its clients win
by delivering inspired and actionable ideas.
Media contact:
Sally Saville Hodge
shodge@hodgemediastrategies.com
+1-773-325-9282