PubMatic Appoints Paul Shepherd as Sales Director for Australia
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PubMatic Appoints Paul Shepherd as Sales Director for Australia

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PubMatic Appoints Paul Shepherd as Sales Director for Australia PR Newswire SYDNEY, June 6, 2012 SYDNEY, June 6, 2012 /PRNewswire/ -- PubMatic, the digital media platform company for publishers, today announced that Adconion's Paul Shepherd, has joined the company as Sales Director for Australia.

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PubMatic Appoints Paul Shepherd as Sales
Director for Australia
PR Newswire
SYDNEY, June 6, 2012
SYDNEY
,
June 6, 2012
/PRNewswire/ --
PubMatic, the digital media platform company for publishers, today announced
that Adconion's Paul Shepherd, has joined the company as Sales Director for
Australia
.
In his new role, Shepherd will oversee PubMatic's continued growth in the
Australian market by helping local premium publishers significantly increase
their advertising revenue and to take advantage of PubMatic's real-time bidding
(RTB), audience targeting, and creative control product suite.
Shepherd's previous role as Sales Director for Adconion saw him responsible for
developing key relationships with
Australia's
largest advertising agencies and
accountable for 75 per cent of total revenue.
Prior to Adconion, Shepherd spent 10 years at Sensis, the advertising arm of
Telstra, where he held senior leadership roles and successfully engineered and
launched Sensis' Performance media business unit.
"Paul brings with him more than 14 years of solid sales and leadership
experience. He has an in-depth understanding of the Australian media industry
and I look forward to working with him to enable publishers in
Australia
to
realise the full potential of their digital assets," said Gianluca Carrera, VP
International and Managing Director Europe at PubMatic.
Over the past 18 months, PubMatic has solidified its position as the leading
independent publisher platform via organic development, partnerships, and
acquisitions. With eight offices across the US,
Europe
and AsiaPac, it has
recently introduced new products such as PubDirect, which offers premium
publishers the ability to optimise sales across multiple selling channels and
PubLink which enables publishers to access multiple partner tools and services
in real-time via a single point of integration, as well as new solutions for mobile
monetisation, measurement and continuous margin improvement.
"I am thrilled to be joining the PubMatic team," says Shepherd. "Over the last
12 months we have seen strong investment from the advertising sector into
programmatic buying. With a deep grounding in process PubMatic has proven
to deliver insights, best practice and dedicated support to ensure that premium
publishers can harness this opportunity."
"As pioneers in supplying real time bidding and yield management to major
publishers around the world, I believe PubMatic will be a great asset to the
Australian market," Shepherd added.
Earlier this week, the company announced that it has raised
$45 million
in
mezzanine financing. The funds will be used to continue PubMatic's targeted
acquisition strategy and strengthen the company's balance sheet.
About PubMatic
Since 2006, PubMatic has been at the forefront of developing innovative
technology to help publishers automate the process of evaluating and selling
their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium
publishers a real-time media selling platform for managing revenue and brand
strategy. PubMatic's platform combines real-time bidding (RTB), the most
comprehensive brand protection tools, unified optimisation and audience
insights as well as hands-on support to serve the world's leading publishers.-
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson,
Nexus Venture Partners, and Helion Ventures, and has eight offices around the
world in the U.S.,
Europe
,
Asia
and
Australia
.
Contact:
Vaishali Patel
vaishali.patel@PubMatic.com
T: +44(0)20-3427-6090
http://www.PubMatic.com
Helen Nassey
Propeller
helen.nassey@propellergroup.com
T: +44(0)20-3301-5341
http://www.propellergroup.com