Rajeev Goel and Kirk McDonald to Speak at Cannes Lions
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Rajeev Goel and Kirk McDonald to Speak at Cannes Lions' First Annual TechTalk to Showcase Digital Media and Marketing Thought Leaders and Innovators

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Rajeev Goel and Kirk McDonald to Speak at Cannes Lions' First Annual TechTalk to Showcase Digital Media and Marketing Thought Leaders and Innovators PR Newswire CANNES, France, June 14, 2012 CANNES, France, June 14, 2012 /PRNewswire/ -- Forward-thinking industry executives to participate in new conference track at the world's largest celebration of creativity in advertising Rajeev Goel, Co-Founder & CEO, and Kirk McDonald, President, of PubMatic have been selected to speak at The International Festival of Creativity's first annual TechTalk program, an interactive, immersive experience centred around innovation in digital media and marketing. They will present on the topic, "What Can We Learn from the Best Consumer Brands: What Content Producers Need to Understand about Connecting with Audiences…and Making Money in the Process." Sponsored by MediaLink, TechTalk is a dedicated platform for forward-thinking businesses to demonstrate their pioneering work across the digital-marketing value chain while simultaneously providing a space for these companies to interact with the brand, publisher, and agency delegates at the Festival.

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Rajeev Goel and Kirk McDonald to Speak at
Cannes Lions' First Annual TechTalk to
Showcase Digital Media and Marketing Thought
Leaders and Innovators
PR Newswire
CANNES, France, June 14, 2012
CANNES, France
,
June 14, 2012
/PRNewswire/ --
Forward-thinking industry executives to participate in new conference track at
the world's largest celebration of creativity in advertising
Rajeev Goel, Co-Founder & CEO, and Kirk McDonald, President, of PubMatic
have been selected to speak at The International Festival of Creativity's first
annual TechTalk program, an interactive, immersive experience centred
around innovation in digital media and marketing. They will present on the
topic, "What Can We Learn from the Best Consumer Brands: What Content
Producers Need to Understand about Connecting with Audiences…and Making
Money in the Process."
Sponsored by MediaLink, TechTalk is a dedicated platform for forward-thinking
businesses to demonstrate their pioneering work across the digital-marketing
value chain while simultaneously providing a space for these companies to
interact with the brand, publisher, and agency delegates at the Festival.
In addition to the PubMatic Executives, speakers such as Anthony Risicato,
Randy Kilgore, and Melinda McLaughlin, GM Platforms, CRO, and CMO,
respectively, of Tremor Video; Dan Gill, CEO, of Huddler; Janet Scardino and
Kevin Arrix, CEO and CRO, respectively, of Viggle; Keith Richman and Andy Tu,
CEO and SVP Marketing, respectively, of Break Media; and Allen DeBevoise,
CEO of Machinima will speak on trends affecting the marketplace and the
disruption which they are partially responsible for creating.
Michael Kassan, Chairman and CEO of MediaLink, summed up the unique
opportunity the TechTalk program provides, "TechTalk represents the
incredible growth and development of the digital media and marketing
industries. It combines the universal theme of how to navigate today's ever-
evolving media landscape with specific subject matter experts speaking directly
to strategies and solutions."
"We are thrilled to begin this new program at this year's festival," added Terry
Savage, Chairman of Cannes Lions. "This opportunity to amass such a valuable
line-up of companies and their hugely talented executives to speak is truly a
game-changer for us. To be able to hear directly from the lifeblood of the
technology, media and marketing industry, is an un-missable chance to learn,
be inspired and ultimately create ground-breaking work. We believe in these
companies and are enthusiastic about this collaboration with our sponsor,
MediaLink."
TechTalk's sessions will take place twice a day (
10 am
and
2 pm
) from
Monday
June 18th
through
Friday June 22
nd
in the Palais des Festivals and will be open
to all delegates. The PubMatic executives will speak on
Wednesday, June 20
th
at
2 pm
.
TechTalk Link: http://www.bit.ly/techtalkschedule
About 59th Cannes Lions International Festival of
Creativity,
17-23 June 2012
,
Cannes, France
:
The International Festival of Creativity, also known as Cannes Lions, is the
world's leading celebration of creativity in communications. Founded in 1954,
the Festival takes place every June in
Cannes, France
.
As the most prestigious international annual advertising and communications
awards, more than 30,000 entries from all over the world are showcased and
judged at the Festival. Winning companies receive the highly coveted Lion
trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio,
Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and
Integrated advertising, as well as the best Media, Direct, PR, Titanium and
Creative Effectiveness ideas. The Festival is also the only truly global meeting
place for advertisers, advertising and communication professionals. More than
10,000 delegates from 95 countries attend seven days of exhibitions,
screenings, as well as 57 high-profile seminars, 20 workshops and master
classes presented by renowned worldwide industry leaders. As the networking
and learning opportunity of the year, Cannes Lions is the must-attend event for
anyone involved in brand communication.
About MediaLink
MediaLink is a leading advisory and business development firm based in
Los
Angeles
and
New York City
that provides clients with critical counsel and
strategic direction on issues of marketing, advertising, media, and digital
technology. MediaLink operates fluidly at the intersection of technology,
marketing, commerce, and content to deliver innovative and productive
solutions that meet clients' most pressing business needs.
About Pubmatic
Since 2006, PubMatic has been at the forefront of developing innovative
technology to help publishers automate the process of evaluating and selling
their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium
publishers a real-time media selling platform for managing revenue and brand
strategy. PubMatic's platform combines real-time bidding (RTB), the most
comprehensive brand protection tools, unified optimization and audience
insights as well as hands-on support to serve the world's leading publishers.
PubMatic is privately held, backed by funding from August Capital, Draper
Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has eight
offices around the world in the U.S.,
Europe
,
Asia
and
Australia
.
Contact for more information:
Vaishali Patel, Marketing Manager
PubMatic
vaishali.patel@PubMatic.com
T: +44(0)2034-276090
http://www.PubMatic.com
Helen Nassey, Account Manager
Propeller
Helen.nassey@propellergroup.com
T: +44(0)750-612-1999
http://www.propellergroup.com