ResearchMoz: Mobile Commerce Carrier Strategies - Market Research Report

ResearchMoz: Mobile Commerce Carrier Strategies - Market Research Report

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ResearchMoz: Mobile Commerce Carrier Strategies - Market Research Report PR Newswire ALBANY, New York, June 28, 2012 ALBANY, New York, June 28, 2012 /PRNewswire/ -- New Report Added in ResearchMoz Reports Database Mobile Commerce Carrier Strategies Mobile Commerce is both an opportunity and a threat to carriers as many third parties seek to offer alternatives to network operator based offerings. Competitors include established players such as PayPal as well as many start- up companies. Incumbent operators face the threat of Google and other larger players that wish to dominate this large market opportunity. To Browse Full TOC, Tables & Figures visit: http://www.researchmoz.com/mobile-commerce-carrier- strategies-report.html In addition, carriers are faced with decisions regarding various technologies, solutions and approaches. There is also a need for careful consideration with respect to the cross-over between mobile advertising/marketing and mobile commerce. Carriers must therefore consider everything from Near Field Communications (NFC), 2D Bar Codes, Abbreviated Dialing Codes, Short Messaging and other customer interface approaches to mobile wallet, integration with financial institutions, debit versus credit, and more. This research provides analysis of the major technologies, systems, solutions, applications and players.

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ResearchMoz: Mobile Commerce Carrier
Strategies - Market Research Report
PR Newswire
ALBANY, New York, June 28, 2012
ALBANY, New York
,
June 28, 2012
/PRNewswire/ --
New Report Added in ResearchMoz Reports Database Mobile
Commerce Carrier Strategies
Mobile Commerce is both an opportunity and a threat to carriers as many third
parties seek to offer alternatives to network operator based offerings.
Competitors include established players such as PayPal as well as many start-
up companies. Incumbent operators face the threat of Google and other larger
players that wish to dominate this large market opportunity.
To Browse Full TOC, Tables & Figures
visit:
http://www.researchmoz.com/mobile-commerce-carrier-
strategies-report.html
In addition, carriers are faced with decisions regarding various technologies,
solutions and approaches. There is also a need for careful consideration with
respect to the cross-over between mobile advertising/marketing and mobile
commerce. Carriers must therefore consider everything from Near Field
Communications (NFC), 2D Bar Codes, Abbreviated Dialing Codes, Short
Messaging and other customer interface approaches to mobile wallet,
integration with financial institutions, debit versus credit, and more.
This research provides analysis of the major technologies, systems, solutions,
applications and players. It also analyzes the relationship between mobile
advertising/marketing and mobile commerce and answers the question why
carriers cannot have one strategy in isolation from another. Carriers must
have an integrated strategy to be successful as digital media, content,
advertisements/marketing, applications, and commerce evolve to become
increasingly mobilized. This research provides critical analysis and
recommendations for wireless services to assist them in infrastructure,
application, OSS integration, and partnering decisions associated with mobile
commerce.
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