Rixos Hotels Selects TrustYou to Provide Social Media Monitoring and Reputation Marketing
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Rixos Hotels Selects TrustYou to Provide Social Media Monitoring and Reputation Marketing

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Rixos Hotels Selects TrustYou to Provide Social Media Monitoring and Reputation Marketing PR Newswire MUNICH and ANTALYA, Turkey, May 30, 2012 MUNICH and ANTALYA, Turkey, May 30, 2012 /PRNewswire/ -- TrustYou, the market leader for online reputation management in hospitality, today announced it has been selected to provide social media monitoring and reputation marketing for Turkish hospitality giant Rixos Hotels. One of the world's fastest growing, luxury hotel chains, Rixos Hotels will use TrustYou to maintain its spotless reputation for high quality and guest services at its 14 premium resorts & villas including five city hotels in key regions as diverse as Turkey, Southeast Europe, CIS Countries, North Africa and now the Middle East. "At Rixos, our fundamental principle is to provide 100% guest satisfaction," said Basak Erel, Rixos Hotels Senior Vice President of Brand Management. "TrustYou's analytics will intensify our focus on guests' needs, sentiments and perceptions so we can continue to fulfill the Rixos promise in the age of the social web." TrustYou's platform continuously gathers in 15 different languages, reputation information from the world's top travel review and social media sites, including Facebook, Foursquare, Google Places, TripAdvisor, HolidayCheck, Twitter, Qype, Yelp and blogs, for user-generated content pertaining to a particular hotel.

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Rixos Hotels Selects TrustYou to Provide
Social Media Monitoring and Reputation
Marketing
PR Newswire
MUNICH and ANTALYA, Turkey, May 30, 2012
MUNICH
and ANTALYA,
Turkey
,
May 30, 2012
/PRNewswire/ -- TrustYou, the
market leader for online reputation management in hospitality, today
announced it has been selected to provide social media monitoring and
reputation marketing for Turkish hospitality giant Rixos Hotels. One of the
world's fastest growing, luxury hotel chains
,
Rixos Hotels will use TrustYou to
maintain its spotless reputation for high quality and guest services at its 14
premium resorts & villas including five city hotels in key regions as diverse as
Turkey
,
Southeast Europe
, CIS Countries,
North Africa
and now the
Middle East
.
"At Rixos, our fundamental principle is to provide 100% guest satisfaction," said
Basak Erel, Rixos Hotels Senior Vice President of Brand Management.
"TrustYou's analytics will intensify our focus on guests' needs, sentiments and
perceptions so we can continue to fulfill the Rixos promise in the age of the
social web."
TrustYou's platform continuously gathers in 15 different languages, reputation
information from the world's top travel review and social media sites, including
Facebook, Foursquare, Google Places, TripAdvisor, HolidayCheck, Twitter,
Qype, Yelp and blogs, for user-generated content pertaining to a particular
hotel. TrustYou takes opinions from all online reviews, tweets and posts and
creates a comprehensive Trust Score that reflects the global sentiment for a
business.
"Rixos is already known for their 'excellence' in the hospitality industry so they
already get the synergy between reputation monitoring and guest services,"
said TrustYou CEO and Co-Founder Benjamin Jost. "TrustYou can help them
understand what their guests like best to develop loyalty programs, discover
even more opportunities to excel at customer service and attract more even
more guests with the things they are doing right with sophisticated reputation
marketing tools that keeps them ahead of their competitors."
Specifically designed for the travel and hospitality industry, TrustYou enables
hoteliers to:
Get feedback with free satisfaction surveys
Access insights to reviews, tweets, and posts 24/7
See where they stand against competitors and peers
Identify strengths and weaknesses
Easily integrate review data on their hotel Website or Facebook page
Find out global sentiment for their hotel with the Trust Score a single rating they can
trust
Get up and running with just Internet access and a browser.
Rixos Hotels
Rixos Hotels, established in 2000, is one of the world's fastest growing, luxury
hotel chains. Dedicated to offering traditional Turkish hospitality and a unique
spa experience in the finest surroundings and luxury ambience, the Antalya
based group owns and operates premium resorts & villas including city hotels in
key regions as diverse as
Turkey
,
Southeast Europe
, CIS Countries,
North Africa
and now the
Middle East
.
The Rixos portfolio of exceptional properties is sited in prime and historic
locations. With more than 6,000 staff serving all its properties, the Rixos Hotels
have developed an innovative guest experience that blends the best of the new
and old. Designed to offer a unique luxury long stay experience, the Rixos villas
are beautifully furnished.
Tailor-made service with private butler and concierge is the ultimate choice of
the world's most distinguished travelers. At the heart of every Rixos hotel is a
revitalizing Wellness and Spa Center with an authentic Turkish Hammam,
offering a unique spa treatment, menu and atmosphere.
Known for their hospitality, attentive personalized service and fine cuisine, Rixos
Hotels received global recognition and top ratings from distinguished specialist
professional bodies such as the American Five Star Diamond Award, Conde
Nast, and Great Hotels of the World. The group is pleased to be the leisure
hotel of choice for discerning specialist travel and tour operators.
Rixos Hotels is continuing its rapid growth with particular focus on Eastern and
Middle Europe, the Mediterranean Coasts,
North Africa
and the Arabian Gulf
region. The group's vision and mission is to become a brand leader in the
premium global hospitality industry.
For more information about the company, please visit www.rixos.com
About TrustYou
TrustYou is the standard for reputation in the hospitality industry. TrustYou
measures global sentiment for more than 400,000 hotels worldwide and is the
first company to provide a single trust score representing all online opinions of
consumers around the world. Accor, Marriott, Starwood, Hard Rock Cafes,
InterContinental Hotels, Best Western Hotels, Maritime Hotels, Omni Hotels &
Resorts, Worldhotels, Micros-Fidelio, HolidayCheck are among TrustYou's
10,000 customers worldwide. Founded in 2008, TrustYou is based in
Munich
with offices in
Dallas
. Credit Agricole Private Equity and Holtzbrinck Ventures
are among TrustYou's investors. To learn more about TrustYou visit
www.trustyou.com
For TrustYou
For Rixos Hotels
Angela Nibbs
pr@rixos.com
pr@trustyou.com