Selena Gomez to Partner with Case-Mate to Launch New Global Marketing Campaign
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Selena Gomez to Partner with Case-Mate to Launch New Global Marketing Campaign

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Selena Gomez to Partner with Case-Mate to Launch New Global Marketing Campaign PR Newswire ATLANTA, July 25, 2012 ATLANTA, July 25, 2012 /PRNewswire/ -- Actress, singer and entrepreneur Selena Gomez is partnering with Case-Mate as a

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Selena Gomez to Partner with Case-Mate to
Launch New Global Marketing Campaign
PR Newswire
ATLANTA, July 25, 2012
ATLANTA
,
July 25, 2012
/PRNewswire/ -- Actress, singer and entrepreneur
Selena Gomez is partnering with Case-Mate as a part of its upcoming "Right
Case, Right Occasion" marketing campaign. Gomez will showcase Case-Mate's
line of fashion-forward smartphone and tablet cases in an integrated marketing
campaign that will include broadcast, digital, and social media-based
programming.
Case-Mate is the international design company known for creating fashion-
forward accessories that protect, adorn, and enhance mobile technology. The
upcoming integrated marketing campaign will feature a powerful roster of
fashionable, celebrity trend-setters who will inspire Millennials to outfit their
smartphones and tablets with cases that complement their various styles and
individual personalities.
"Fashion has become a huge part of my life, and I want to share this
experience with all of my fans," said Selena Gomez. "I'm really excited about
partnering with Case-Mate; they have so many stylish and beautiful cases that I
can switch out and use to accessorize any outfit."
Over the past several years, Selena has built a successful apparel line, Dream
Out Loud, at Kmart and recently launched a fragrance line. The fun-loving
superstar has millions of adoring fans around the world along with a massive
social media following.
"Selena Gomez was selected for our campaign because she personifies the
Case-Mate brand," said Shashi Reddy, Case-Mate's Founder and CEO. "She's a
role model to young fashionistas everywhere, and she knows how to stay true
to her own personal style."
The campaign is set to air beginning in
September 2012
.
About Case-Mate:
Case-Mate is the leader in design of fashion-forward accessories for mobile
technology and tablets. Since 2006, the company has helped consumers
express their individual style with products that protect, adorn and enhance
their mobile devices. Working with top designers from around the world and
using cutting-edge materials, Case-Mate's team of technology and design
aficionados has created an extensive repertoire of mobile and tablet cases
right for any style and every occasion. For more information,
visit http://www.case-mate.com.
Follow @CaseMate on Twitter and Like us on Facebook:
www.facebook.com/CaseMate.