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Social Media Analytics Gain Popularity as Need to Gauge Consumer Sentiment Heats Up, Finds Frost & Sullivan

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Social Media Analytics Gain Popularity asSocial Media Analytics Gain Popularity as Need to Gauge Consumer Sentiment Heats Up, Finds Frost & Sullivan PR Newswire MOUNTAIN VIEW, California, Dec. 19, 2013 -- Analytic tools measure social-site traffic to empower businesses with timely, actionable insights Companies are recognizing the value of social media as a marketing and brand management tool, as well as customer service and support channel. Social media is also becoming a core consumer and business- user forum. Consequently, social media analytics emerged as a popular tool to measure social-site traffic, but more importantly, to obtain meaningful, actionable and timely insights. New analysis from Frost & Sullivan's Analyzing Customers' Social Voices research finds the most important trend in social media analytics is cross-channel integration. Organizations are beginning to integrate social media analytics with speech, text and Web analytics to cover all customer touch points. For more information on this research, please email Britni Myers, Corporate Communications, at britni.myers@frost.com. "Social media analytics can uncover unique or otherwise difficult to obtain information on consumer behavior and the broader market," said Frost & Sullivan Information and Communication Technologies Industry Analyst Brendan Read (http://www.frost.com/brendanread).

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Published 19 December 2013
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Language English
Social Media Analytics Gain Popularity as Need to Gauge Consumer Sentiment Heats Up, Finds Frost & Sullivan

PR Newswire

-- Analytic tools measure social-site traffic to empower businesses with timely, actionable insights

Companies are recognizing the value of social media as a marketing and brand management tool, as well as customer service and support channel. Social media is also becoming a core consumer and business-user forum. Consequently, social media analytics emerged as a popular tool to measure social-site traffic, but more importantly, to obtain meaningful, actionable and timely insights.