SOUTHERN SOUL - New Luxury Womenswear Label, Sur Launches In Barcelona
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SOUTHERN SOUL - New Luxury Womenswear Label, Sur Launches In Barcelona

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SOUTHERN SOUL - New Luxury Womenswear Label, Sur Launches In Barcelona PR Newswire BARCELONA, July 12, 2012 BARCELONA, July 12, 2012 /PRNewswire/ -- A successful Barcelona

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SOUTHERN SOUL - New Luxury Womenswear
Label, Sur Launches In Barcelona
PR Newswire
BARCELONA, July 12, 2012
BARCELONA
,
July 12, 2012
/PRNewswire/ --
A successful Barcelona Fashion week was crowned on Thursday with the launch
of new, luxury womenswear label, Sur.
Sur reverses current trends, producing in and around
Barcelona
. Creative
Director, Laura Figueras,said "some of the best ateliers are based in
Spain
and
that quality is the base of all our work."
Sur builds its collection around core pieces, which combine to provide a
multitude of looks, from casual to formal. Directional pieces combine with
classics, to provide a versatile and modern wardrobe. The finest silks are
combined with fine jersey cotton, and the best wool, to ensure that not only
does every piece look luxurious, wearers instinctively feel the quality.
The debut collection is inspired by the island of Capri, and especially Jean Luc
Godard´s masterpiece, Le M
é
pris filmed on the island. It aims at casual
elegance, whatever the weather, whatever the occasion.
Though produced in
Spain
, Sur aims at an international market, looking to
partner with select retailers, offering customized or limited edition pieces to
allow each retailer to offer something truly unique.
Sur also wants to have a direct relationship with its consumers, meaning it will
show its collection in social media, and sell online through its webshop,
http://www.sur-studio.co.uk when it launches in September. To promote the
launch it is offering its first fifty online customers 50% off, for life.
To see the collection visit
http://www.080barcelonafashion.com/en/video/reproduir/23
For press images, please contact: press@080barcelonafashion.com
+33-1-4923-7979
For commercial enquiries contact Christopher Barrett: studio@sur-studio.co.uk