And Nervora Announce Arabia And Nervora Announce Arabia

2 Pages
Downloading requires you to have access to the YouScribe library
Learn all about the services we offer

Description And Nervora Announce Arabia PR Newswire NEW YORK, Sept. 17, 2012 NEW YORK, Sept. 17, 2012 /PRNewswire/ -- Today, Fairchild Fashion Media (FFM) President and CEO Gina Sanders announced that Style.



Published by
Reads 29
Language English
Report a problem And Nervora Announce Arabia
PR Newswire NEW YORK, Sept. 17, 2012
NEW YORK,Sept. 17, 2012/PRNewswire/ -- Today, Fairchild Fashion Media (FFM) President and CEO Gina Sanders announced that, the award-winning fashion website, has entered into its first licensing agreement to launch Arabia with Nervora. With this deal, will become the sole Conde Nast fashion or beauty title with a presence in theMiddle EastandNorth AfricaThe site is pre-launching today with S/S 2013 collections(MENA) region. coverage, but the full launch will be in October Arabia will expand's global footprint by delivering its content in another language for the first time. Middle Eastern fashion enthusiasts can look forward to Arabia delivering a curated mix of original content specific to the region as well as the best of's editorial — from runway coverage and trend reporting to street style and breaking fashion news — all in both Arabic and English.The offices will be based inDubai, United Arab Emiratesand the official URL will be The Editor in Chief of Arabia has not yet been announced. "For more than a decade, has established itself as the unequivocal leader and innovator in digital fashion coverage," said Sanders."Through this partnership with Nervora, we are able to deepen our presence in this flourishing fashion market as well as expand our ever-growing global reach." Shashi Menon, CEO of Nervora, adds "Nervora's mission has always been to bring the best digital media experiences to the MENA region, and we're thrilled to be launching Arabia.TheMiddle Eastis home to some of the world's most active consumers of high fashion, to a large audience of passionate and fashion-forward readers, and to a rapidly growing industry of regional designers.We aim to foster this fashion community, enhance the understanding of fashion and women in the region, and further add to the dynamic and evolving Arabic media ecosystem.",a Fairchild Fashion Media brand, takes its global audience deep inside the world of fashion.From catwalk to sidewalk, backstage to after-party, employs breakthrough technology to deliver instant gratification to fashion obsessives.Based inNew York, launched in September 2000. FFM,a division of Conde Nast, includes WWD (Women's Wear Daily),, FN (Footwear News), NowManifest, Beauty Inc, M and Fairchild Summits. Nervorais building a portfolio of the best digital media in theMiddle Eastand North Africa(MENA) region. Nervora helps leading brands to reach millions of highly engaged readers in the MENA region across a portfolio of exclusive publishers including iconic brands in fashion, luxury, technology, lifestyle, travel, automotive, entertainment, and more.Nervora's portfolio includes many of the world's most notable and premium digital publishers, now including Arabia. Nervorawas founded in 2009 and is headquartered inDubai, United Arab Emirates.