Swiss Hourglass for the Wrist
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Swiss Hourglass for the Wrist

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Swiss Hourglass for the Wrist PR Newswire ZURICH and SÃO PAULO, May 30, 2012 ZURICH and SÃO PAULO, May 30, 2012 /PRNewswire/ -- Time is flying faster than ever and its measurement has been reinvented. And where else other than in the innovative land of watch-making.

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Swiss Hourglass for the Wrist
PR Newswire
ZURICH and SÃO PAULO, May 30, 2012
ZURICH
and SÃO PAULO,
May 30, 2012
/PRNewswire/ --
Time is flying faster than ever and its measurement has been
reinvented. And where else other than in the innovative land of
watch-making. Now, the Swiss design masterpiece
Partime
can be
seen for the first time as a watch at the Designmesse Zurich. And it's
also standing in the spotlight in São Paulo.
- Cross reference: Picture is available via epa european pressphoto agency and
can be downloaded free of charge at: http://www.presseportal.de/pm/104444/
To view the multimedia content, please click:
http://www.partime.ch/multimedia.pdf#page
At the same time as the Designmesse in
Zurich
, a specialist shop for unusual
designer watches will open its doors in vibrant
Brazil
. The focal point:
Partime
,
the new watch from
Zurich
- a unique graphical timepiece designed by Andreas
Mossner. The Swiss designer will be showing his wristwatch for the first time
since Baselworld 2012 from 1 to 3 June at the Designmesse Zurich.
Geometric version of the hourglass
The
Partime
timepiece simultaneously shows, like an hourglass, the elapsed
time and the proportion remaining. It cannot be compared with any other type
of timepiece. No ticking. No trickling. No blinking digits. A right angle within a
circle shows the hours horizontally and the minutes vertically. The elapsed time
is the white "part" and the blue represents the "time" remaining in the day.
Minute by minute, the blue area reduces in size until the circle is empty (white)
at the end of the day. At the push of a button, the exact time to the second can
also be displayed digitally.
Large clocks in Zurich-West
Partime
is at home in the trendy Zurich-West quarter, where the first large
clock was installed in 2007 in the Technopark. It was followed by the church
clock at Sihlcity and the clock on Paradeplatz. Both Swiss and foreign guests
are enchanted by the other designs that can be seen in various
Zurich
bars,
clubs and restaurants. The design and the
Partime
brand have so far been
known only locally. This will soon change as the distinctive design is now also
being promoted by Zurich Tourism.
At a glance
Partime watch
: stainless steel case, 45 mm. LCD display with scratch-resistant
mineral glass. Shockproof and waterproof up to 30 m. Swiss made.
740 Swiss
francs
Partime Flagship Store:
Technoparkstr. 1, 8005 Zürich, Internet Shop:
http://www.partime.ch
Designmesse Zürich, 1.-3. Juni 2012:
Messe Zürich, Halle 9
http://www.designmesse.ch
Art in 40 mm:
Galeria Thomas Cohn, São Paulo
http://www.thomascohn.com.br
Press contact: Andreas Mossner, Partime Advision AG, +41(0)44-445-14-55,
info@partime.ch