Tamar Study Reveals Cycling Retailers Have Overtaken Football as Britain
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Tamar Study Reveals Cycling Retailers Have Overtaken Football as Britain's Best-Loved Kit Providers

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Tamar Study Reveals Cycling Retailers Have Overtaken Football as Britain's Best-Loved Kit Providers PR Newswire LONDON, July 4, 2012 LONDON, July 4, 2012 /PRNewswire/ -- Tamar, the UK's award-winning social, search and mobile agency, has launched ththe 4 infographic in their 'BrandLove' series - a series of

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Tamar Study Reveals Cycling Retailers Have
Overtaken Football as Britain's Best-Loved Kit
Providers
PR Newswire
LONDON, July 4, 2012
LONDON
,
July 4, 2012
/PRNewswire/ --
Tamar, the UK's award-winning social, search and mobile agency, has launched
the 4
th
infographic in their 'BrandLove' series - a series of infographics which
aim to measure 'Brand Love': the degree to which consumers are
demonstrating their support & enthusiasm for brands online.
The latest release in the BrandLove series looks in detail at the sporting goods
retail sector, comparing the revenue and community sizes of the Top 10 British
sporting goods retailers.
Brand Love Rank Brands
1 Chain Reaction Cycles
2 Wiggle
3 JD Sports
4 Kitbag
5 Sports Direct
6 Pro-Direct Sport
7 JJB Sports
8 Direct-Golf.co.uk
9 Cotswold Outdoor
10 Body Power Sports (fitness-superstore.co.uk)
For this latest version of the 'BrandLove' series, the focus was firmly on
revenue and community sizes, with the results giving a clear indicator of the
commercial success of these brands as well as their success in social
communities. As well as Facebook, Twitter and Pinterest community sizes were
measured for BrandLove league table.
Selected highlights
The brand with the highest % Growth is Sports Direct, with a 97% year-on-year revenue
growth
The top two brands in the league table are predominantly known as cycling brands
The brand with the highest reported revenue is Wiggle
The total combined revenue of all 10 brands on the league table for 2011 is
£256,977,647.00
Tamar's CEO Tanya Goodin said: "The Tour de France started this weekend and
so it seems apt that we found that two cycling brands lead the table of best-
loved sports retailers. The British have always seen themselves as a national of
football fans but the discrepancy between spectating and participating is
nowhere shown more clearly than in what they're buying online."
A note on the table:
When qualifying brands for inclusion, 'British' was defined as either being
founded-in or currently 'run' from Great Britain. Tamar excluded sports clubs,
media companies, professional services companies and individual personalities
from the list. When searching for the official branded accounts of the relevant
companies, the highest-volume (relevant) account was chosen as the 'official'
presence. In a small number of cases, no official presence was found.
About Tamar
Tamar, the UK's award-winning social and search agency, combines extensive
expertise in natural search engine optimisation combined with social media to
generate more online sales for businesses. This results-focused delivery of
campaigns is achieved through expertise in social media, search and mobile.
Tamar specialises in working with major retail, non-profit and financial services
brands. Its extensive, high-profile client base includes Peugeot, Halfords, The
Arcadia Group, The Prince's Trust, Sk:n , Boohoo.com, and Citi Group.
Contact: Helen Booth, +44-(0)20-8995-7878.