Teva® Defies Convention By Changing the Shoe Instead of the Stride
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Teva® Defies Convention By Changing the Shoe Instead of the Stride

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Teva® Defies Convention By Changing the Shoe Instead of the Stride PR Newswire GOLETA, California, July 10, 2012 - Action Outdoor Brand Delivers Trailblazing Technology For Outdoor Terrain GOLETA, California, July 10, 2012 /PRNewswire/ -- Teva®, a leading action outdoor brand and division of Deckers Outdoor Corporation (NASDAQGS: DECK) announced today the launch of the TevaSphere collection designed to meet the performance needs of the outdoor athlete. With a first-of-its-kind spherical heel and pod-arch system, the TevaSphere technology delivers a more natural point of impact, efficient transition and superior stability on varied terrain. "Teva has been providing innovative footwear for the outdoors since pioneering the sport-sandal category almost thirty years ago," said Teva Brand President Joel Heath. "We are, once again, putting our stake in the ground; with TevaSphere we are delivering a technology-based solution that addresses the shortcomings of both minimalist and over-supportive athletic shoes." Participation in non-traditional outdoor sports such as adventure racing, obstacle courses and mud runs is steadily on the rise. In an effort to meet the demands of this growing group of consumers, Teva spent more than four years developing the TevaSphere technology that solves a real problem for outdoor athletes who face a diverse range of terrain and obstacles in their outdoor pursuits.

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Teva® Defies Convention By Changing the
Shoe Instead of the Stride
PR Newswire
GOLETA, California, July 10, 2012
- Action Outdoor Brand Delivers Trailblazing Technology For Outdoor Terrain
GOLETA, California
,
July 10, 2012
/PRNewswire/ -- Teva®, a leading action
outdoor brand and division of Deckers Outdoor Corporation (NASDAQGS: DECK)
announced today the launch of the TevaSphere collection designed to meet the
performance needs of the outdoor athlete. With a first-of-its-kind spherical heel
and pod-arch system, the TevaSphere technology delivers a more natural point
of impact, efficient transition and superior stability on varied terrain.
"Teva has been providing innovative footwear for the outdoors since pioneering
the sport-sandal category almost thirty years ago," said Teva Brand President
Joel Heath. "We are, once again, putting our stake in the ground; with
TevaSphere we are delivering a technology-based solution that addresses the
shortcomings of both minimalist and over-supportive athletic shoes."
Participation in non-traditional outdoor sports such as adventure racing,
obstacle courses and mud runs is steadily on the rise. In an effort to meet the
demands of this growing group of consumers, Teva spent more than four years
developing the TevaSphere technology that solves a real problem for outdoor
athletes who face a diverse range of terrain and obstacles in their outdoor
pursuits.
The brand's product and design team collaborated with leading sports science
and human performance institute P3 (Peak Performance Project) to create the
first outdoor cross-trainer offering a spherical heel and pod-based arch support
system. P3 proved through extensive testing that the spherical heel lowers the
user's point of contact with terrain for a more natural point of impact and more
efficient transition. The pod-arch system provides specific support only where
needed, offering phenomenal stability without restricting freedom of
movement or adding unnecessary weight to the shoe.
"We took our testing beyond the traditional flat environments of a lab and
developed a way to test both uphill and downhill movements, mimicking the
various terrains of the outdoors," said Geoffrey Gray, Doctor of Physical
Therapy at P3. "Our extensive data showed that the TevaSphere represents the
best combination of performance and stability of any hiking, walking or running
shoe we tested."
The TevaSphere design stands in stark contrast to bulkier, squared-off heels
and over-cushioned insoles of other athletic shoes. It also addresses the poor
support found in "minimalist" footwear that encourages consumers to change
their stride to adapt.
"The majority of consumers continue to land on their heels whether running or
walking," said Chris Hillyer, Innovation Manager at Teva. "We felt compelled to
create a technology that allows people to transition through their stride in a
natural way without expecting the consumer to change."
Teva also incorporates proven technology from its other footwear lines in the
TevaSphere collection. The TevaSphere outsole is composed of Spider365
Rubber that provides supreme traction on various terrains. In addition, the
TevaSphere footwear collection offers a welcome aesthetic which transitions
easily from the trail to the sidewalk. Structural minimalism, non-sew synthetics,
flexible mesh and vibrant color define the versatile looks for the Spring 2013
line.
TevaSphere product offerings will debut in
February 2013
in styles for men and
women, including:
TevaSphere Speed
features quick-dry materials and lightweight design. The Speed is
available in two colors for men and women with a MSRP of
$120.00
(U.S.).
TevaSphere Trail eVent®
features eVent® breathable waterproof membrane, sturdy
design and toe bumper for added protection. The TevaSphere Trail eVent is available in
three colors for men and two for women with an MSRP of
$140.00
(U.S.).
TevaSphere Trail
is built for women who prefer the benefits of a sturdy trail shoe and
can forgo waterproof features. The TevaSphere Trail is available for women only, in
three colors with an MSRP of
$120.00
(U.S.).
TevaSphere Trail Mid eVent®
is available only in selected international markets.
Featuring all the benefits of the TevaSphere Trail eVent® but adding the extra
protection of a mid-cut height. Available in one color for men and women.
TevaSphere has received nomination for the 2012 Outdoor Industry Award
from the OutDoor show in Friedrichshafen,
Germany
. Winners will be
announced on
July 12th
and the resulting seal of quality will help consumers
identify functional, innovative and durable products within the industry.
Teva is owned by Deckers Outdoor Corporation
Teva is a division of Deckers Outdoor Corporation, a public company traded on
the NASDAQ at DECK. Deckers Outdoor Corporation strives to be a premier
lifestyle marketer that builds niche brands into global market leaders by
designing and marketing innovative, functional and fashion-oriented footwear
developed for both high performance outdoor activities and everyday casual
lifestyle use. Teva®, UGG®
Australia
, Sanuk®, Ahnu®, Mozo® and TSUBO®,
are registered trademarks of Deckers Outdoor Corporation. See
www.deckers.com for more information.