Voice Group Highlights How Lead Generation Can Help SMEs
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Voice Group Highlights How Lead Generation Can Help SMEs

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Voice Group Highlights How Lead Generation Can Help SMEs PR Newswire SHEFFIELD, England, June 18, 2012 SHEFFIELD, England, June 18, 2012 /PRNewswire/ -- Small to medium enterprises can benefit greatly from lead generation; Voice Group

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Voice Group Highlights How Lead Generation
Can Help SMEs
PR Newswire
SHEFFIELD, England, June 18, 2012
SHEFFIELD, England
,
June 18, 2012
/PRNewswire/ --
Small to medium enterprises can benefit greatly from lead generation; Voice
Group reveals how
For a company to grow it needs new customers and new customers come from
new leads. Business lead generation is therefore an essential cog in the growth
machine of a company. Lead generation is particularly important to small and
medium sized enterprises looking to take on larger businesses.
However, small and medium sized businesses don't always have the scope, in
terms of time, staff and skill, to generate leads themselves. Many need outside
help and this is where Voice Group comes in. It is a specialised business dealing
entirely in contact services, from market research through to lead generation
and call centres. It can create leads that convert thanks to its highly trained
team of specialist lead generators and its almost innate knowledge of the
market. It knows the benefit of good leads and just how important business
lead generation is to a company's growth, particularly for companies that are
just beginning to get off the ground.
Leads can come through a variety of methods from advertising to direct
marketing campaigns, but generally these leads aren't qualified, i.e. they don't
convert into sales. Often people are drawn to a new company purely out of
curiosity or because of free giveaway campaigns. Although some of these leads
will convert, often the return on investment (ROI) is low. However, Voice Group
generates highly qualified leads thanks to market research methods targeting
consumers that are likely to be interested in the product and/or service on
offer. When consumers are genuinely interested in a product and/or service it
generally converts into a sale, so ROI is high. Additionally, there may be
opportunities to cross- or up-sell similar or additional products, and Voice
Groups' highly skilled call centre staff is able to do this with ease.
For new businesses with little capital, lead generation is pretty much the only
way to bring in business. The only other option is advertising but this can be
expensive and ROI will be low without proper market research. Lead generation
is therefore part and parcel of any growth plan.
Jon Wall,
Chantrey House,798 Chesterfield Road,
Sheffield
, S8 0SF
Telephone: +44(0)114-321-0000