World's Most Valuable Brand: Apple Exceeding 100 bn EUR

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World's Most Valuable Brand: Apple Exceeding 100 bn EUR PR Newswire VIENNA, September 19, 2012 VIENNA, September 19, 2012 /PRNewswire/ -- The global brand value ranking eurobrand global 100 by



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World's Most Valuable Brand: Apple Exceeding 100 bn EUR
PR Newswire VIENNA, September 19, 2012
VIENNA,September 19, 2012/PRNewswire/ --The global brand value rankingeurobrand global 100byeurobrand- the European independent experts for brand, patent & IP valuation & strategy, examining more than3.000brand corporations and their brands in16 industries, with comparisons ofEurope, America andAsia. Details and reports: The most valuable global brandApplewith a brand value ofEUR 100,239 bn is followed by the brand portfolio of theCoca Cola Companyrepresenting a value ofEUR 59,978 bnandMicrosoftwith a brand value ofEUR 53,973 bn. The Global TOP 10 are all US-based. LVMH remainsEurope`s most valuable brand corporationrepresenting a brand value ofEUR 34,306 bn(global rank 14), followed byVodafonewith a value ofEUR 28,578 bnand the brands ofAB INBEVrepresenting a value of EUR 28,021 bn. China Mobilewith a brand value of its portfolio ofEUR 43,983 bn(global rank 11)remains No.1 inAsia. Gerhard Hrebicek, CEO ofeurobrandand President of theEuropean Brand Institutesummarizes this years major findings as follows:
Average growth +5%, top brands grow up to +43,9%
Apple shows the highest increase by +43.9% whereas HP depreciates -28,3%. Highest growth inEuropeshow Germany´s No.1 brand corporation Volkswagen Group gaining +26.7% and the Swiss No.2 brand corporation Novartis growing by +20.2%. Samsung (+39%) shows the highest growth inAsia. Europeis the"continent of consumer goods"leading in"old brands",North Americais strong in IT& technology - representing the "new brand business". UpcomingeurobrandforumonOctober 17, 2012inViennagathers international brand decision makers, discussing the future of brands, their development, management and organization for value generation. Program & registration: Press Contact: eurobrand Dr. Gerhard Hrebicek T:+43-1-532-1000-52