Wunderman Snatches Creative Champion Mel Cruickshank as President of UK
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Wunderman Snatches Creative Champion Mel Cruickshank as President of UK

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Wunderman Snatches Creative Champion Mel Cruickshank as President of UK PR Newswire LONDON, June 26, 2012 LONDON, June 26, 2012 /PRNewswire/ -- Wunderman, the largest digital and CRM agency network in the world, hired Mel Cruickshank as president to lead the agency's UK operations and serve as a member of

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Wunderman Snatches Creative Champion Mel
Cruickshank as President of UK
PR Newswire
LONDON, June 26, 2012
LONDON
,
June 26, 2012
/PRNewswire/ --
Wunderman, the largest digital and CRM agency network in the world, hired Mel
Cruickshank as president to lead the agency's UK operations and serve as a
member of the Wunderman Leadership Board. She will report directly to
Wunderman chairman and CEO Daniel Morel. Cruickshank comes to
Wunderman from LIDA, part of M&C Saatchi, where she was CEO since 2009.
A passionate believer in both digital CRM and the creative process,
Cruickshank's proven track record in building brands has led to expanding
business portfolios and coveted industry awards, including
Marketing
Magazine
's Direct Marketing Agency of the Year for 2011. Throughout her
tenure at LIDA, Cruickshank added clients such as Boots, MINI, DHL, IKEA,
International Hotel Group and O2. She also championed a series of industry
events involving creatives from top UK agencies that focused on celebrating
and supporting the creativity in the UK direct industry.
"Mel's in-depth knowledge of digital marketing is what clients look for; in a
world that is
always on
, they want to know what works in social, what levers to
pull in mobile, and what business outcomes will result," Morel said. "Based on
Mel's career track record, she knows. That, combined with an entrepreneurial
leadership style and a keen appreciation for how insights drive the creative
process, makes her the right leader for our UK operation."
Cruickshank officially joins Wunderman later this year. In the interim,
Wunderman managing director, Martin Conneen, will take on additional
responsibilities for managing UK operations until she begins her official duties.
Cruickshank replaces Brendan Tansey, who headed Wunderman in the UK
since 2008 and presided over the UK's expansion to include partner companies
Blast Radius, KBM Group and ZAAZ. Tansey moves on to explore opportunities
both within WPP, of which Wunderman is a part, as well as outside the group.
Before joining LIDA, Cruickshank worked for TBWA GGT, Smith Bundy and MRM
in the UK, with clients in the financial services, automotive and consumer
sectors.
About Wunderman
Wunderman is the largest direct and digital marketing network in the world. It
was founded in 1958 by Lester Wunderman. We are brand-minded storytellers
and business-minded strategists who connect "always-on" customers with
brands everywhere. The Wunderman difference lies in our approach: We
combine fact with imagination and test our creativity against business reality.
Throughout our network of 150+ offices and 20+ companies around the globe
we are obsessively engaged in the art of creating conversations.
Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young &
Rubicam Group. For more information, visit http://www.wunderman.com.
Contact in the UK
Scott Wilson
scott.wilson@cohnwolfe.com
(office) +44(0)20-7331-5425
(mobile) +44(0)791-709-0070
Contact in the U.S.
Nancy Maffucci
nancy.maffucci@wunderman.com
(office) +1(212)210-4498
(mobile) +1(917)821-6617