Greater Paris Investment Agency

Greater Paris Investment Agency

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Greater Paris Investment Agency GLOBAL CITIES INVESTMENT MONITOR 2015 NEW RANKINGS, TRENDS AND CRITERIA 2 WHY THIS MONITOR? THE GREATER PARIS INVESTMENT AGENCY The Greater Paris Investment Agency was established as a non-profit organization almost 25 years ago by the Paris Chamber of Commerce and Industry. With over a hundred major French and international firms, our membership guarantees our independence. Our missions include promoting Greater Paris abroad and lobbying political and economic decisionmakers. The Greater Paris Investment Agency also specializes in benchmark studies and surveys designed to compare present and future attractiveness, and assess the real and perceived image of Greater Paris. It is a major player in the Greater Paris project. GLOBAL CITIES INVESTMENT MONITOR 2015 © THE GREATER PARIS INVESTMENT AGENCY AND KPMG Greater Paris Investment Agency The Monitor was designed to provide international decision-makers with arguments on which to base their future investments. The Greater Paris Investment Agency presents the study’s results during road shows in countries such as Brazil, the United States, Japan, Korea, the Gulf Countries, Russia, India, China and Turkey. The Monitor is also a reliable tool for local, national, and international policymakers. It has also helped the Greater Paris Investment Agency to attract new investors, foster the development of innovative clusters and structure the Greater Paris project.

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Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2015 NEW RANKINGS, TRENDS AND CRITERIA
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WHY THIS MONITOR?
THE GREATER PARIS INVESTMENT AGENCY
The Greater Paris Investment Agency was established as a non-profit organization almost 25 years ago by the Paris Chamber of Com-merce and Industry. With over a hundred major French and international firms, our membership guarantees our independence. Our missions include promoting Greater Paris abroad and lobbying political and economic decision-makers.
The Greater Paris Investment Agency also specializes in benchmark studies and surveys designed to compare present and future at-tractiveness, and assess the real and perceived image of Greater Paris. It is a major player in the Greater Paris project.
GLOBAL CITIES INVESTMENT MONITOR 2015© THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment Agency
The Monitor was designed to provide internatio-nal decision-makers with arguments on which to base their future investments. The Greater Paris Investment Agency presents the study’s results during road shows in countries such as Brazil, the United States, Japan, Korea, the Gulf Countries, Russia, India, China and Turkey.
The Monitor is also a reliable tool for local, national, and international policymakers. It has also helped the Greater Paris Investment Agency to attract new investors, foster the development of innovative clusters and struc-ture the Greater Paris project.
KEY POINTS
1. PARIS IS IN THE TOP 3
Greater Paris Investment Agency
rd rd - Paris ranks 3 , up 4 spots with a 42% increase in international greenfield investments. The global city is also 3 for strategic investments, including headquarters, and second for regional research centers.
rd - Investors rank Paris 3 for global image.
2. EUROPE COMES OUT ON TOP
st - Europe is still the 1 source and destination of international greenfield investments, ahead of America and Asia.
- In continental Europe, Paris is the most attractive global city, both in image and in reality.
3. GLOBAL COMPETITION RAGES ON
- International greenfield investments became more volatile worldwide, but global cities act as anchors.
- The competition to attract international greenfield investments is more intense than ever, with all continents represented in the top 10 global cities.
- Global cities increasingly boast similar assets. Differentiation is now essential, and global cities like Paris, with high standards in innovation, high technologies and quality of life, have a clear advantage.
4. STRUCTURAL PROJECTS AND INTERNATIONAL EVENTS MAKE THE DIFFERENCE
- As the major economic development project becomes reality, international greenfield investments surge in Paris.
- Paris also aims to host the 2025 World Exhibition. It is undoubtedly an asset and an attractor.
GLOBAL CITIES INVESTMENT MONITOR 2015© THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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METHODOLOGY A SCIENTIFIC APPROACH BASED ON A REPRESENTATIVE SAMPLE
PERCEPTIONS
North America Canada.............................20 United States ...................90 Total...............................110
Middle East Kuwait .............................10 Qatar................................10 Saudi Arabia ....................10 UAE ..................................20 Total.................................50
COMPANIES BY COUNTRY OF ORIGIN
6%
3% 5%
50%
America Greater Europe BRIC
36%
Asia Gulf countries
Europe France..............................35 Germany ..........................37 Italy..................................20 England ...........................47 Netherlands.....................10 Spain................................10 Sweden ............................10 Switzerland .....................20 Ireland .............................10 Northern Ireland ...............1 Wales .................................2 Total... ........................... 202
Asia Japan ...............................41 South Korea .....................10 Total................................ 51
BRIC Brazil ...............................15 China................................25 Hong Kong .......................22 India.................................20 Russia ..............................20 Total.. ............................ 102
POSITION OF THE INTERVIEWEE
Financial Manager
20% Marketing/Communication Manager
Development Manager 17%
CEO 11%
Others 7%
43%
Human Resources Manager 2%
GLOBAL CITIES INVESTMENT MONITOR 2015© THE GREATER PARIS INVESTMENT AGENCY AND KPMG
2%
REVENUE (in euros)
30%
47%
Greater Paris Investment Agency
A poll conducted byopinionway The innovative research compagny • Representative sample of 515 companies with international business settlements • 24 countries
3 criteria:- Headquarter location - Industry - Turnover
Pwesreivitnohenlbasibuthwilogsredssenael(CEO, managing director, administrative and financial manager, sales manager, head of international investment)
th th • From 5 January to 12 March 2015
21%
Less than 500 millions Between 500 millions and 5 billions More than 5 billions Did Not Answer
BUSINESS ACTIVITY
22%
32%
21%
Services IT Heavy industry Consumer goods
25%
METHODOLOGY AN OBJECTIVE FOCUS ON THE LATEST INVESTMENTS
REALITY
San Francisco
th 4 quarter 2013
Toronto
New York
São Paolo
Moscow Amsterdam Warsaw Dubli Ln ondon Düsseldorf Frankfurt Seoul Paris Beijing Tokyo Madrid NewDelhi Istanbul Shanghai Barcelona Mumbai Abu Dhabi Hong Kong Bangalore
The annual period begins with the fourth quarter: 2014
st 1 quarter 2014
nd 2 quarter 2014
Sydney
rd 3 quarter 2014
To enable verification of our sources, the Monitor allows four months to elapse from the recording th of investments in the fDi Markets. Thus, the period reviewed starts with the 4 quarter of the previous year.
Greater Paris Investment Agency
25 Global Cities - Top destinations in terms of international greenfield investments - Excluding City States - The most open economies, not necessarily the top GDPs.
International Greenfield Investments The Monitor measures the number of published international “greenfield” investments collected in the fDi Markets database.. International greenfield investments occur when a company launches new activities in a global city. They build up its economic potential and create jobs. Purely financial investments, like real estate transactions, privatisations or alliances are not included. Joint ventures are included only when they result in job creation.
GLOBAL CITIES INVESTMENT MONITOR 2015© THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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METHODOLOGY AN UPDATED, RIGOROUS OVERVIEW
25 global cities
-Stockholm
Amsterdam Moscow = Dublin + Berlin = +Warsaw -= London +Düsseldorf -Brussels= = Paris Frankfurt Istanbul Madrid =Barcelona= = Montreal -+ Seoul Toronto = = =Tokyo =New York = Beijing New Delhi =Shanghai + San Francisco + =Mumbai -Abu Dhabi = Hong Kong + Mexico Bangalore
= In the Top 25 since 2009 - In the Top 25 since 20092013 +  In the Top 25 since 2013
= São Paolo
GLOBAL CITIES INVESTMENT MONITOR 2015© THE GREATER PARIS INVESTMENT AGENCY AND KPMG
+ Sydney
Greater Paris Investment Agency
The top global cities for the international greenfield investment list has been updated to take account of the significant rebalances experienced by the global economy.
Database: “fDi markets”Financial Times, since January 2003 142,000international investment projects 65,000businesses all over the world 12,000information sources: newspapers, magazines, associations, websites…
Chrysler Building (318m) New York
 World Financial Center (492m) Shanghai
 Gherkin Tower (180m) London
 La Défense (111m) Paris
Greater Paris Investment Agency
 Bank of china (226m) Hong Kong
PERCEPTION BENCHMARKS GLOBAL CITIES INVESTMENT MONITOR 2015
 Burj al Arab (321m) Dubai
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GLOBAL IMAGE PARIS, THIRD WORLDWIDE
CITIES’ GLOBAL IMAGE “According to you, which 3 cities or major world capitals have the best overall image?”
9
10
49 2
New York Chicago San Francisco
1
2
3
Paris London New York
4
5
6
7
1
3
6
8
Berlin London Paris
8
9
10
11
12
13
8
Hong Kong
14
15
7
4
Tokyo 5 Shanghai
Singapore
16
17
18
19
20
e es Tokyo Dubai Berlin Dallas Zurich Sydney Beijing Munich Toronto Chicago Shanghai Frankfurt Singapor Hong Kong Amsterdam Los Angel San Francisco TOP 10
GLOBAL CITIES INVESTMENT MONITOR 2015© THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment Agency
The spontaneous global image of top cities is extremely stable.
The top 10 cities were the same in the last two editions of the Global Cities Investment Monitor.
As in previous editions, Paris ranks first in continental Europe.
Paris, New York and London top the list for the sixth year.
While Tokyo has improved its image, moving up from sixth to fourth position, Berlin and Hong Kong have lost a few spots.
REGIONAL IMAGE CONTINENTAL AFFINITIES
CITIES’ REGIONAL IMAGE “According to you, which 3 cities or major world capitals have the best overall image?”
AMERICA
NewYork London San Francisco Chicago Dallas
New entries in the Top 5
EUROPE
London New York Paris Berlin Singapore
BRIC NewYork London Paris Shanghai Tokyo
GULF COUNTRIES
New York London Dubai Paris Tokyo
ASIA New York London Tokyo Shanghai Hong Kong
Greater Paris Investment Agency
However, the spontaneous regional image of the top global cities has changed, and regional affinities stand out. North American global cities appear to have improved their image in the Americas, Asian global cities in Asia, and three European global cities still make the top 5 in Europe. Dubai is in the top 5, but only in the Gulf Countries.
Last year, all reported the same 3 global cities among the top 5: Paris, New York and London. Continental image was remarkably similar to global image.
Paris enters the BRIC top 5.
GLOBAL CITIES INVESTMENT MONITOR 2015© THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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PERCEIVED ATTRACTIVENESS PARIS IN THE TOP 5
CITIES’ GLOBAL ATTRACTIVENESS “According to you, which 3 major world capitals are currently the most attractive locations for setting up a business generally (either your business or other businesses)?”
9
San Francisco
2
New York
1
1
5
10 10 8 London Frankfurt Paris
8
Dubai
7
4
6 Beijing 3 Shanghai
Hong Kong
Singapore
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 e Paris Dubai Tokyo Berlin Beijing Sydney London Munich Toronto ChicagMo umbai Houston New York Shanghai Singapor Frankfurt São Paolo Hong Kong Los Angeles San Francisco TOP 10
GLOBAL CITIES INVESTMENT MONITOR 2015© THE GREATER PARIS INVESTMENT AGENCY AND KPMG
Greater Paris Investment Agency
In the first editions of theGlobal Cities Investment Monitor, global cities with the strongest economic growth enjoyed a higher perceived attractiveness. The global decline in growth rate has see-mingly levelled the field, and Asian global cities no longer have a marked advantage over European cities.
As in the spontaneous image category, Paris ranks first in continental Europe.
THE CONTINENTS’ ATTRACTIVENESS A NEW DAWN FOR THE AMERICAS
INVESTMENT PROJECTS “In which major cities will your company invest over the next 3 years?”
AMERICAS
12%
2014
17%
2015
EUROPE Russia included
13%
2014
12%
2015
AFRICA & MIDDLE EAST
4% 2014
5%
2015
ASIA
19%
2014
18%
2015
Greater Paris Investment Agency
Less than half of all companies interviewed world-wide declared their intention to develop greenfield projects over the next three years. Regional trends are fairly stable, with the exception of the Americas. Declared investment intentions there were up by almost one third.
The Middle East and Africa are expected to see a 25% increase. Paris is likely to benefit from this favorable trend.
GLOBAL CITIES INVESTMENT MONITOR 2015© THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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