How to Create a Bulletproof Dental Marketing Plan
24 Pages
English

How to Create a Bulletproof Dental Marketing Plan

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How to Create a Bulletproof Dental Marketing Plan Internet marketing can be a powerful tool for attracting new patients, but only if conducted according to a carefully prepared plan. No, internet marketing is not only for tech companies. Actually, online access to a large number of new clients means the most to smaller businesses that cater to individuals rather than corporate clients. Social Media Marketing is a must for all businesses. Dental practitioners certainly fit this description and, in fact, can be well served by this medium if they play their cards right. Creating a viable dental marketing plan is by all means a serious matter and success can never be guaranteed, but it has been decisively proven in the marketplace that it is possible to take advantage of the new media to grow a dental business.  Here are a few strategic directions that can help dental professionals understand the possibilities in this amazing new field: Google Page Ranking Makes all the Difference in the World Many patients go online to compare different service providers in their area and will usually examine several before making a decision. Entries located near the top of the search results will be favored to win each and every time. If your webpage appears on the fifth page, chances are you will see very little hits on your website originating from search engines. That’s where Search Engine Optimization (SEO) comes into play.

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Published by
Published 21 February 2014
Reads 18
Language English
How to Create a Bulletproof Dental Marketing Plan
Internet marketing can be a powerful tool for attracting new patients, but only if conducted according to a carefully prepared plan.No, internet marketing is not only for tech companies. Actually, online access to a large number of new clients means the most to smaller businesses that cater to individuals rather than corporate clients. Social Media Marketings a must for all businesses.
Dental practitioners certainly fit this description and, in fact, can be well served by this medium if they play their cards right. Creating a viable dental marketing plan is by all means a serious matter and success can never be guaranteed, but it has been decisively proven in the marketplace that it is possible to take advantage of the new media to grow a dental business. Here are a few strategic directions that can help dental professionals understand the possibilities in this amazing new field:
Google Page Ranking Makes all the Difference in the WorldMany patients go online to compare different service providers in their area and will usually examine several before making a decision. Entries located near the top of the search results will be favored to win each and every time. If your webpage appears on the fifth page, chances are you will see very little hits on your website originating from search engines.
That’s where Search Engine Optimization (SEO) comes into play. Put simply, SEO is a cluster of techniques used to boost ranking of a webpage on major search engines like Google or Bing. This is a broad area that includes many different activities, ranging from addition of keywords and tags to content indexing and inclusion of multimedia, so it’s not surprising that many dentists are struggling to understandwhy this is such a crucial edge for them.
In reality, all it takes is simple manipulation of content and metadata to fit search algorithms patterns for the selected keywords, so that service providers can be located by the web surfers most likely to use the offered services.
While it is difficult to achieve top rank status for general search terms such as “dentist” on a global level, it is feasible to claim primacy for better defined keywords, often by specifying specialized types of services, location, or other pointers that could differentiate the website from competitors.