2008 Media Kit Dedicated Opt-in Email, E-newsletters, Websites and ...
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2008 Media Kit Dedicated Opt-in Email, E-newsletters, Websites and ...

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Fitness/Exercise/Sports: 37%. DVDs/Video: 40%. Radio: 35%. Financial/Banking: 32%. (Source: Combined Results- October 2007 Eagle Publishing, Inc. email ...

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2008 Media Kit Dedicated Opt-in Email, E-newsletters, Websites and Print Media Since 1944, Eagle Publishing has provided unrivaled access to the readers of the nation’s leading conservative and financial news publications. FrontGate Media is the exclusive faith market representative for Eagle Interactive, a subsidiary of Eagle Publishing Inc. Our faith audience readership includes some of the most active conservatives and a virtual Who’s Who of affluent Americans who look forward to and depend on our advice conservative political and financial news and commentary. Each day, hundreds of thousands of readers turn to Eagle Publishing’s periodicals, websites, e-mail newsletters, books and book clubs for up-to-the-minute news and in-depth analysis on the events that shape our world and our well-being. Eagle readers are more than just prospects. These subscribers, book buyers and book club members are proven responders. Time after time, they have answered the calls-to-action that reflect their values and interests. A partial list of brand offerings includes…
Ann Coulter
Newt Gin rich
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Pat Buchanan
“Several of their lists have 2008 Media Kit performed well, and they added value to our dedicated email campaigns by sending a OPT-IN EMAIL LISTS follow-up email to people who opened our initial broadcast. In These subscriber lists provide the opportunity to greatly expand addition, their level of service is ou client base. These direct email excellent. They provide yentirreclyotmopyaonuyrsuse,soyouknowthattheclientsssaorleedfoecdiucsaisteodnus timely, detailed reports for your advertising. With such a strong interest and tie to our readers’ our campaigns and have core e ev subscrib exceeded our expectations andcvaluesandsincle,ryourlistseremailhasbeenprovidedwith how they respond andcliocnkfirthmroeudvoluntariyoffersomeofthehighestopenwhenever we have yougainaccesgshtorapteolsitiinctahllyeicnodnussetrrvy.atiWveh,ahtiegvhelryl-isetdyuocuatcehdooasned,any concerns ” . affluent consumers who are ready to spend their disposable Brian Halahan , Senior Marketing i r r Manager, Online Acquisition , ncome on you p oducts. Healthy Directions, LL 1) HUMAN EVENTS Daily Suggested Usage Consumers read Human Events to stay informed and are responsive to ads for advocacy and nonprofit groups and products appealing to their interests in religion, computers, finance, investments, health, retail, travel, collectibles and entertainment. Demographics:Male: 79% Age 25-44: 13% Income $75K+: 63% Age 45-64: 54% College Graduate: 69% Age 65+: 30% Own Their Own Home: 88% Spend 2+ Hours per Day on Computer: 68% Hobbies Products Purchased Book Reading: 70% Books: 86% Television: 48% Clothing: 50% Church Attendance: 48% Computers/Software: 45% DVDs/Movies: 42% CDs/Music: 40% Fitness/Exercise/Sports: 37% DVDs/Video: 40% Radio: 35% Financial/Banking: 32% (Source: Combined Results- October 2007 Eagle Publishing, Inc. email survey) Direct Email Rates CPM Rates per subscriber 100,000 – 250,000 subscribers $30cpm only 3 cents per subscriber 250,001 – 500,000 $20cpm only 2 cents per subscriber 500,001 – 750,000 $18cpm only 1.8 cents per subscri ber!
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2008 Media Kit Premiums: · Follow Up Premium: $35 CPM  o  Send a 2 nd email to only the subscribers who opened your first send. ·  Soft Offer/Lead Generation/Email Harvest Premium: rate card + 20% o  Land subscribers on your email capture page. ·  State Sortable Email: $60 CPM, inquire for availability, $500 minimum ·  A/B Split or Suppression Flat Fee: $250 ___________________________________________________________________________________________________ EAGLE FINANCIAL PUBLICATIONS Mon., Wed. and Fri. Suggested Usage: Reach high-ticket mail order subscribers who are actively involved in protecting and increasing their wealth through any number of investment techniques. These individuals recognize the value of sound investment advice and are willing to pay top dollar for it. They’re particularly interested in short-term opportunities to improve their net worth. The way they look at it, a dollar well spent on financial products and services is two dollars earned. DemographicsMale: 90.7% Age 25-44: 9.1% Age 45-64: 54.5% Age 65+: 36.4% College Graduate: 54.5% Income 100K+: 64.4% Portfolio Information $0-$99,000: 26.9% $100,000-$250,000: 22.5% $251,000-$500,000: 19.1% $501,000-$999,000: 16.9% $1,000,000+: 14.6% Source: Eagle Financial Publications Internal Web Survey, Spring 2007 Direct Email Rates CPM Rates per subscriber 50,000 – 100,000 subscribers $110 cpm 11 cents per subscriber 100,001 – 150,000 $100 cpm 10 cents per subscriber Premiums: ·  Follow Up Premium: $35 CPM o  Send a 2 nd email to only the subscribers who opened your first send.  · Soft Offer/Lead Generation/Email Harvest Premium: $150 CPM for any size file o  Land subscribers on your email capture page. ·  State Sortable Email: $60 CPM, inquire for availability, $500 minimum  A/B Split Flat Fee: $250 · ·  Suppression Flat Fee: $250 _________________________________________________________________________________________________
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2008 Media Kit
CONSERVATIVE BOOK CLUB Twice weekly Suggested Usage: Conservative Book Club provides some of the most popular and groundbreaking books from today’s top conservative minds. These involved readers are actively looking for ways to stay involved and up-to-date on the latest opinions and commentary and are highly receptive to ads sent through CBC. Direct Email Rates CPM Rates per subscriber 50,000 subscribers $35 cpm 3.5 cents per subscrib er Premiums: ·  Soft Offer/Lead Generation/Email Harvest Premium: rate card + 20% o  Land subscribers on your email capture page. · A/B Split Flat Fee: $250  ·  Suppression Flat Fee: $250 __________________________________________________________________________________________________ NATIONAL REVIEW ONLINE Weekly Suggested Usage: These subscribers are politically acute, professional, highly-educated and involved in their communities. They donate generously to charities and organizations, and are responsive to ads for entertainment products, books, newsletters, periodicals, CDs, DVDs, products for their homes, clothing, gifts and other upscale merchandise. Demographics:Male: 82% Average Age: 65 Average Household Income: $94,100 Age 25-64: 30% Average Household Net Worth: $677,300 Donate to Charity: 91% College Graduate: 74% Professional/Managerial Emp loyment: 84% Products Purchased Books: 78% Clothing 59% CDs/DVDs: 56% Gifts: 54% Home Products: 43% Food: 21% Source: National Review 2008 media kit Direct Email Rates CPM Rates per subscriber 20,000 subscribers $250 cpm 25 cents per subscriber Premiums: A/B Split Flat Fee: $250 Suppression Flat Fee: $250
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2008 Media Kit ENEWSLETTERSPOLITICAL ENEWSLETTERS Readers choose to receive e-newsletters because they are actively interested in conservative politics and enjoy using online resources to stay involved. Your ad will appear within the original content offered each week, ensuring it will capture the attention of proven responders who are typically well-educated, politically-astute, affluent men who are ready to purchase your products. NOTE: See statistics for each newsletter followed by rates for all listed at the end. Suggested Usage: Because these lists are subscriber-based, recipients are receptive to ads for conservative or advocacy organizations, religious, financial, health, collectible, retail, entertainment and other luxury products. Demographics:Male: 79% Age 25-44: 13% Own Their Own Home: 88% Age 45-64: 54% College Graduate: 69% Age 65+: 30% Income $75K+: 63% Spend 2+ hours per day on Compu ter: 68% Hobbies: Products Purchased: Book Reading: 70% Books: 86% Television: 48% Clothing: 50% Church Attendance: 48% Computers/Software: 45% DVDs/Movies: 42% CDs/Music: 40% Fitness/Exercise/Sports: 37% DVDs/Videos: 40% Radio: 35% Financial/Banking: 32% Source: Combined Survey- October 2007 Eagle Publishing, Inc. email survey ANN COULTER Wednesday Ann Coulter, Human Events’ legal correspondent and author of several bestselling books, dispenses her hard-hitting, thought-provoking political commentary every week in one of our most popular e-newsletters. _____________________________________________________________________________________________
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2008 Media Kit “WINNING THE FUTURE” BY NEWT GINGRICH Tuesday Former Speaker of the House Newt Gingrich authors one of our most popular newsletters in which he shares his political and cultural views with his readers. _____________________________________________________________________________________________ PATRICK BUCHANAN Tuesday & Friday Patrick Buchanan is a noted politician, conservative commentator and author and he shares his political views directly with our readers twice each week. _____________________________________________________________________________________________ CHUCK NORRIS Thursday Over the years, Chuck Norris has developed a reputation (and a devoted fan base) portraying tough no-nonsense characters. He now brings that attitude to his newsletter, in which he addresses conservative politics and values every week
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2008 Media Kit EVANS-NOVAK POLITICAL REPORT Wednesday
Widely circulated since 1967, ENPR was previously available only to paid subscribers. Today, ENPR’s stories and insights are emailed to our readers weekly. _______________________________________________________________________________________ HUMAN EVENTS This Week Thursday Human Events This Week keeps readers up to date, providing them with a wrap-up of HumanEvents.com’s most popular stories from the previous week. This list is composed of the most active subscribers who have opened our Human Events emails most often and repeatedly in the last 30 days. As such, they are the most responsive audience in our offerings. _____________________________________________________________________________________________ FINANCIAL ENEWSLETTERS Readers choose to receive financial enewsletters because they are actively interested in their finances and enjoy using online resources to stay involved. Every week, each enewsletter offers original content written by some of the country’s leading investment and finance advisors. Your ad appears directly within that content, assuring that it will capture the attention of proven responders. Suggested Usage Because these subscribers are continuously seeking information, products and services that will help them protect and grow their personal wealth, they are prime prospects for financial and investment offers. Additionally, they are very receptive of offers for health products, books, magazines, travel supplies, computer software, and other upscale products. DemographicsMale: 90.7% Age 25-44: 9.1% Income 100K+: 64.4% Age 45-64: 54.5% College Graduate: 54.5% Age 65+: 36.4% Portfolio Information $0-$99,000: 26.9% $100,000-$250,000: 22.5% $251,000-$500,000: 19.1% $501,000-$999,000: 16.9% $1,000,000+: 14.6% Source: Eagle Financial Publications Internal Web Survey, Spring 2007
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2008 Media Kit “MAKING MONEY ALERT” BY DOUG FABIAN Wednesday Doug Fabian shares his insights and outlook on the world markets and what they mean to individual investors. He also offers advice on 401(k) plans, the real estate market and other important investment issues. _____________________________________________________________________________________________ “THE GLOBAL GURU” BY NICHOLAS VARDY Tuesday
Nicholas Vardy is an expert on international investment and hedge funds and has a unique perspective on global markets which he shares with some of the savviest investors in the world every week. E-Newsletter Rates Newsletter Subscriber Range* 1 st Position CPM 2 nd Position CPM Ann Coulter 750,000-1,000,000 $6.00 $5.00 Newt Gingrich- “Winning the Future” 760,000-1,000,000 $5.00 $4.00 Chuck Norris 750,000-1,000,000 $5.00 $4.00 Patrick Buchanan 690,000-750,000 $5.50 $4.50 Evans-Novak Political Report 725,000-750,000 $4.50 $3.50 Human Events This Week 280,000 ** $12.00 $10.00 Doug Fabian- “Making Money Alert 130,000-150,000 $25.00 $20.00 Nicholas Vardy- “The Global Guru” 130,000-150,000 $20.00 $15.00 * Subscriber Range: The subscriber bases for our newsletters are growing at a significant rate requiring us to have the sliding scale you see here. Please inquire for current list sizes. ** These are “opened names,” people who have opened their emails in the last 30 days; they are the most responsive people in the database within the last 30 days. Premiums: Political Enewsletters Soft Offer Premium: rate card + 20% Financial Enewsletters Soft Offer Premium: rate card + $10 cpm ·  Soft Offer is your Lead Generation or Email Harvest campaign, landing subscribers on your email capture page.
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2008 Media Kit WEB BANNER ADVERTISING Web banners are available on several different websites, each of which appeals to a distinct demographic. With hundreds of thousands of unique viewers every month, any of the sites can help you connect with a large base of conservative, highly-educated, younger consumers who are ready to purchase your products and services. Because these audiences use the Internet as a primary source of news and commentary, they are very likely to use web ads to guide their purchasing. “Eagle Publishing has been a tremendous resource for our company. Its varied publications reach the demographic groups we are most interested in contacting and their reporting has allowed us to evaluate the ROI on every marketing initiative we have done together. Most important is the service we get from our rep. His understanding of our needs and business model has made him a part of our marketing team and Eagle a big part of our sales strategy.” Barry Shapiro , Former Director of Marketing, Pathfinder Business Strategies LLC HUMANEVENTS.COMSuggested Usage Visitors to HumanEvents.com are interested in staying up to date on political developments and are known contributors to various conservative and advocacy organizations. They also have a strong interest in religious, technological, financial, health and retail products, as well as generally high-end merchandise. Monthly Averages 1 million unique visitors 2 million page views 6 million display ad impressions available Nielsen Ratings (June 2008) Unique Audience: 1,104,000 Sessions Per Person: 2.21 Active Reach: 67% Time Per Person: 7 minutes, 28 seconds Universe Reach: 49% Total Web Page Views: 5,188, 000 Demographics Male: 77% College Graduate: 67% Spend 2+ Hours pe r Day on Computer: 70% Age 25-44: 16% Age 45-64: 59% Age 65+: 24% Income $75K+: 57% Own Their Own Home: 87% Hobbies Products Purchased Book Reading: 67% Books: 81% Church Attendance: 48% Clothing: 51% Television: 48% Computers/Software: 45% Movies/DVDs: 44% DVDs/Videos: 38% Fitness/Sports/Exercise CDs/Music: 38% Radio: 36% Financial/Banking: 31% Source: Non-Subscribers- October 2007 Eagle Publishing, Inc. email survey
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2008 Media Kit _____________________________________________________________________________________________ REDSTATE.COMBecause of RedState.com’s unique focus on blogging, it attracts an especially young and technologically advanced audience. They are particularly interested in contributing to conservative campaigns and causes, and shopping online for retail merchandise, household goods, travel items, software, electronics and entertainment products. Monthly Averages: More than 350,000 unique visitors 1.7 million page views 2.2 million display ad impressions available Demographics:Male: 86% Age 21-40: 45.7% Age 41-60: 40% Age 61+: 10.7% Income $60K+: 65% Read 5+ Blogs Daily: 64% Where Money Is Spent Online Books: 78% Travel: 64% Software: 63% Music: 60% Cause or Campaign: 56% Consumer Electronics: 50% Computer Hardware: 49% Website Subscription: 45% Household Goods: 44% Periodicals: 39% Source: 2006 Redstate Readership Survey ________________________________________________________________________________________________________ WEB BANNER RATES Apply to each site listed above:  Dimensions CPM Medium Rectangle 300 x 250 $4.50 Leaderboard 728 x 90 $4.00 Skyscraper 160 x 600 $3.50  Text Link Ads* 27 characters per line $2.50  (*HumanEvents.com only)
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2008 Media Kit PRINT MEDIA HUMAN EVENTS was founded in 1944 as the first conservative weekly in “For the last decade, Human Events has consistently the nation. Throughout its history, it has been considered by many to be the flagship of the conservative movement. In fact, HUMAN EVENTS has delivered for our line of alternative health books. The been called “the Bible of the right” staff is very accommodating bPryeTsihdeenWtaRlloSntraeldetRJeoaurgnaanlcalnaidmedand wonderfully flexible. They work with you to ensure you are tDheamtiotcwraatstHoUaMcAoNnEseVrEvNaTtiSvteh.athelpedhimchangefromaNewDealgetting the most out of your ads, every time.  For more than 60 years, writers such as Ann Coulter, Jed Babbin, Rob t Jimmy Mengel , Marketing er Manager , Agora Health Books Novak and John Gizzi, along with a recognizable group of contributors (including Pat Buchanan, Sean Hannity and Newt Gingrich) have made  HUMAN EVENTS the primary source to which political leaders and voters turn when seeking to decipher the thoughts and opinions of “conservative” America. HUMAN EVENTS readers are an engaging and influential audience not typical of most publications. ________________________________________________________________________________________________________ HUMAN EVENTS- THE NATIONAL CONSERVATIVE WEEKLY “Must reading for conservatives who want to know what is really going on in Washington, D.C. President Ronald Reagan HUMAN EVENTS is the news source President Reagan called his "favorite newspaper" and we still hold high the Reaganesque principles of free enterprise, limited government and, above all, a staunch, unwavering defense of American freedom. (see Reagan on YouTube: http://www.youtube.com/watch?v=s3FHiscIDeU ) Our cornerstone publication, Human Events delivers the latest news and commentary to thousands of paid subscribers and readers each week. This staunchly conservative, highly responsive audience consists mainly of older, well-educated men who enjoy spending a portion of their ample free time with our publication. They also have a high level of disposable income, which they have proven eager to spend on products advertised in Human Events. Suggested Usage: Our audience of 60,000 paid subscribers consists of actively involved readers who are extremely receptive of ads for fundraising and advocacy organizations, religious, financial, retail, entertainment, collectibles, products to promote healthy living and other high-end merchandise.
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