Les livres distingués par un prix littéraire sont moins bien notés par les lecteurs

Les livres distingués par un prix littéraire sont moins bien notés par les lecteurs


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The Paradox of Publicity: How Awards Can Negatively Affect the Evaluation of Quality Balázs Kovács, Institute of Management, University of Lugano Amanda Sharkey, Booth School of Business, University of Chicago Electronic copy available at: http://ssrn.com/abstract=2350768 Abstract Although increases in status often lead to more favorable inferences about quality in subsequent evaluations, in this paper, we examine a setting in which an increase to an actor’s status results in less favorable quality evaluations, contrary to what much of sociological and management theory would predict. Comparing thousands of reader reviews on goodreads.com of 64 English- language books that either won or were short-listed for prestigious book awards between 2007 and 2011, we find that prizewinning books tend to attract more readers following the announcement of an award and that readers’ ratings of award-winning books tend to decline more precipitously following the announcement of an award relative to books that were named finalists but did not win. We explain this surprising result, focusing on two mechanisms whereby signals of quality that tend to promote adoption can subsequently have a negative impact on evaluation. First, we propose that the audience evaluating a high-status actor or object tends to shift as a result of a public status shock, increasing in number but also in diverse tastes.


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Published 19 February 2014
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Language English
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