How To Grow Your Business Online
17 Pages
English
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How To Grow Your Business Online

Downloading requires you to have access to the YouScribe library
Learn all about the services we offer
17 Pages
English

Description

How to grow your business online is a guide about local businesses taking steps to increase foot traffic and grow their audience.

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Published 14 July 2017
Reads 2
Language English

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How to grow your business online
B. Buchanan
How to promote your local business online
1. Your website should be set up as a machine with human emotions. Machines are consistent; people are emotional. Your should provide the highest amount of help on the front end of your site free of charge (human emotion). 2. You have to find a way to give the highest amount of help either with text, audio or video. No excuses. You can’t claim to have some “secret sauce” and not want to share it with your web visitor. If you are worried about wasting your “secret sauce” don’t worry about it, there is light at the end of the funnel. How to offer your“secret sauce”on the front end of your website.
1. Give away your best solutions and strategies to your visitors and help them get hooked to your “coolness.” Your job is to become“the person that helped me.”If I land on your website and I have to get products stuffed in my face, I will never feel a connection to you or your brand. Your goal is to create a landing page that offers solutions to a critical problem your visitor has.
2. Helping someone has a magical effect that magically transforms a person into a prospective customer. Don’t take this lightly. If you are a lawyer, give away one of your services for free. Take an entertainment lawyer, for example; there were times when musicians I knew needed a contract to be looked over.
They would call a lawyer that was recommended to them by a friend, and when they contacted that lawyer, the lawyer spits out some crazy fee just to read over a contract and mark it up.
How to promote your local business online
How to promote your local business online
So I suggested they should call a lawyer I knew who would read contracts over for no charge and even give a free telephone consultation. Guess, who received all the business? The lawyer I recommended. You see, the power of “free help” goes a long way. 3.Stop sitting on your gold, give it away and receive more gold than you can imagine. Whatever you think is your biggest idea turn it into an ebook or free video.
For e-commerce sites, giveaway a small item for free and just charge a small fee (usually around $7.95) for shipping and handling. Make sure to collect your client’s information and we will talk about how to follow up later.
Let’s say you’re a surgeon, free Botox shots maybe the difference between you having ‘slow business’ or energizing your client base.
Do you know the average worth of your average customer? For a plastic surgeon, let’s say $5,000 then you can spend $50 to $100 on acquiring a new client.
I recommend advertising your freebie to your demographic. How can people resist something that’s ‘FREE’? They can’t. Imagine a plastic surgeon giving away Botox shots for a limited time.
Free Botox Ad Example For Your Surgeon in NYC Campaign
How to promote your local business online
How to promote your local business online
Free Botox Treatment Ad Example For Cosmetic Surgeons 300px by 250px Contact the admin of the Fashion Spot NYC for advertising rates to run an ad like this. Fashion Spot NYC has thousands of women interested in fashion, beauty, makeup, and vanity. Contact themhere
Contact the admin of Big City Moms Forum for advertising rates to run an ad like this. Big City Moms Forumis another highly targeted place where women may be interested in cosmetic surgery. What do I say to them?
Tell them you want the top spot for your 300px X 250px banner (creative) ask them how much do they charge to run the ad for a month. You may have to produce credentials and explain your campaign in detail.
The going rate for monthly spots are $500-$2500 per month depending on the website’s traffic, demographics, domain age, and trust factor. Be honest, if you are a newbie to advertising tell them this is your first time placing an ad and you want them to simplify everything.
How to promote your local business online
How to promote your local business online
Your website needs to optimized for mobile and desktop display so make sure you have your call-to-actions visible. When visitors come to your page from your ad, they must be directed to either call a phone number and fill out a lead form/survey/quiz.
It depends on how you want to engage them I find that quizzes pre-frames your visitors for whatever your intent is. For example, you may want to pre-qualify your visitors by asking them a series of questions in a survey to see if they are a fit for your free offer.
Rolling up your sleeves
You have to do the work and get all of this done. But it’s a simple process.
1. All you have to do is to have a landing page with your free offer. 2. Advertise to your demographic using local forums or PPC advertising. 3. Make sure your site pre-qualifies each person with a quiz or survey. 4. Have your local business phone number visible after the quiz. 5. A Google Map with your business location pinned for quick directions. 6. Be ready to provide your service to your new client.
Now if you don’t want to place ads on other people’s site, I recommend running a PPC campaign. How do I place ads on high performing websites? Restaurants should use these“Wine”search strings: Wine + Forum + State inurl:advertise + wine + new york For New York restaurants here is a top contender http://newyorkwineevents.com/advertise-with-nywe/
How to promote your local business online
How to promote your local business online
For restaurants In Los Angeles and San Francisco you can place ads on Chowhound: Chowhound has a motivated crowd of foodies and they were co-signed by Anthony Bourdain. Theirplatformis flooded with highly targeted food enthusiasts.
How to promote your online business using PPC advertising? For restaurants I recommend PPC advertising because of the competitive nature in the major cities like L.A. and New York, however, if you are in a smaller town or district placing ads on local food-fanatic forums could be rewarding.
How do I monetize each customer? The easiest way to monetize each client is to provide them with a consultation that explains: 1. How happy you are to have them as a new client 2. Tell your customers what they are going to receive. 3. Offer them more expensive services after they received your free service.
How to capture a database of living people?
1. Have an iPad or high-quality tablet with WiFi ready with an email squeeze page at your office that your customers can use to join your email list. I consulted my local business clients to implement this strategy and it works. Try not to be pushy it will feel effortless if you add it to your intake process.
How to promote your local business online
How to promote your local business online
The above example can have more fields and here are the form fields I recommend: Name Email Address Address City State Telephone Number
How to promote your local business online
How to promote your local business online
1. Your website should have an emotional hook 2. Your website should be consistent as a machine 3. Offer your SECRET SAUCE to your visitor for free. 4. Offer it as a blog post, an ebook, or a video. 5. Use search strings to find highly targeted websites with matching audiences to place ads 6. Send your traffic to your site and direct visitors to your free offer landing page. 7. Capture customer information 8. Provide them with your free offer 9. Build trust with your new customer 10. Follow up with more expensive products and services My suggestion to any business looking to boost their online sales dramatically is to run a PPC campaign. PPC campaigns are fast, sniper-precise and furious because they are targeting searchers who already have high intent.
The reason this is important is that people are actively searching for your local service and special PPC campaigns run in-maps ads in the mainline area of the Maps section in Google.
This post will show you how to grow your business online. This article is not for companies looking to grow your business organically. Organic search engine marketing makes you the semi-owner of your business because your business depends onGoogle’s artificial intelligence.
How to promote your local business online
How To Grow Your Business Online
Putting your business under the control of a search engine makes the particular search engine part owner of your business. Just ask all the companies who did this over and over again peddling non-PPC-backed SEO. When Google changed their ever-changing algorithm, the glory days of these businesses were terminated. They lost their income and visibility, ouch! Moreover, in most cases, these firms could not get back on top. Algorithm changes are the tool Google uses to disrupt ego-maniacs that believe they can outsmart the hundreds of computer scientists and mathematicians responsible for the algorithm.
Barry Schwartz from Youtube ChannelRusty Brickclearly demonstrates the abyss of Google’s algorithm changes and the impact it has on business. Subscribe to Barry’s channel if you want to closely watch the chaos of Google’s updates.
However, they are lost, forget them. My job as an online business reconditioning consultant is to change the way you think about online business. Most business owners do not respect the Internet and the online aspect of operations. They believe it is an optional offshoot to the standard offline aspect of operational tasks and it is not. Online business should be included in normal business operation and not considered as a hobby-like activity that you might entertain.
I have worked with clients that just refused to invest in their online business because buying a new Mercedes-Benz was more important that investing in their online business. Some of my most stubborn prospects went as far as to say they do not believe in anything about Internet marketing and the lack of foot traffic in stores has nothing to do with e-commerce. They believe it is the neighborhood and the shrinking population!
So if you are here looking for an organic SEO step by step guide, then you are in the wrong place.
How To Grow Your Business Online
How To Grow Your Business Online
Free traffic is not permanent; it is technologically temperamental. So I hate to wake you up out of your pipe dream, but anyone telling they or you can outsmart Google’s algorithm is a serpent. You must cooperate with the guidelines of Googlewhile maintaining a steady campaign of programmatic advertising. SEO can only be a cooperative effort with PPC advertising as the producer of the winning keywords.
There is too much noise about non-post-PPC campaign-derived keywords for SEO. It is foolish to think that you should launch an SEO campaign before you start PPC. You should only run an organic SEO campaign after the smoke clears for a lengthy Pay Per Click run that produces winning keywords and weeds out the losers.
Every business has a budget for internet marketing
I dislike when I hear or read articles with titles like “Business without a budget…” it is bull. Every company has a budget, but some are too ignorant and greedy to spend money on PPC. Even 20 dollars a day can yield some good results depending on your business model.
The truth is organic SEO takes too much time, months even years with certain industries and diminishes ownership over your online assets. There are a lot ofSEO scams onlineand detecting the scams from the legitimate ones can be difficult. Google is the king of traffic. The same money you will use to get nowhere paying for half-baked SEO consultants, books, guides, articles, social media managers and all the other bloatware that comes with trying to trick the search engines, you can use on effective PPC campaigns.
Today we are going to discuss the basic and more advanced principles or how exponentially increase your sales online. If you are a small business owner and are struggling with the online aspect, you will never struggle again after reading this report.
How To Grow Your Business Online
How To Grow Your Business Online
The one thing you should never forget about online business success
The word you will always remember is intent.
The question you should always ask
Where are there tons of prospective customers that have a high intent to buy your service or product?
Without commercial intent, there is no business. There will be a little probability of transactional action. Simply put no one will buy anything without having the predisposition of intent.
How do you explain intent in simple terms?
Online commercial intent is when someone is actively online seeking and searching for a product and service just like yours. Let that soak in because that will be the rest of your life as an online business professional.
Why do online businesses fail?
The cause for the failure of any online business is not having your business in front of high intentional traffic.
Why is web design so important? Your web design has to have a certain element of urgency to answer the needs and to provide the solution for prospective clients and customers. If your web design fails to deliver the right content with a clear call to action, your visitors will get frustrated in a nanosecond and leave your website.
How To Grow Your Business Online