Literated Market Research: Global Wine Production Is Shifting Its Power Center
2 Pages
English
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Literated Market Research: Global Wine Production Is Shifting Its Power Center

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Learn all about the services we offer
2 Pages
English

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Published 12 September 2015
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Language English

Exrait

Title:
Literated Market Research: Global Wine Production Is Shifting Its Power
Center
Summary:Globalwine production is shifting base from the European countries to  
emerging markets. Countries like Australia, New Zealand, Chile and South Africa are
growing and estimates peg this growth at a massive 370% in some cases. China has
overtaken France in terms of vineyard area and is second only to Spain.
Body:
The globalwine industry is seeing a gradual but subtle shift in its power center. France
and Italy were by far the largest and the second largest producer of wine in the world
respectively. France produced 46.7 mhl of wine while Italy brewed 44.7 mhl of wine in
2014-2015. This has been the trend for years in the global wine industry. If the wine
production in Spain is added to those of France and Italy, the three would account for
47% of the global annual production of wine.
But in recent years, and especially in the last two years, new wine producing countries
and regions have emerged. The shift is evident in the perceived increase of 370% in wine
production and exports from countries like Australia, New Zealand, Chile and South
Africa. On the other hand, traditional European countries are producing lesser and
lesser amounts of wine. The fall in the European production of wine has been attributed,
by SOE (Standard Operating Environment), to the common Agricultural policy of the
European Union that has seen complete uprooting of vineyards to be replaced by other
produce.
Comparison of figures from a decade ago would put things in perspective. More than
73% of the total supply of wine in the international market was done by the European
countries in the early years of 2000. This figure has dropped to less than 60%, for the
entire area of the European Union. While the 60% might still seem massive, the trend in
decline continues to pick up and with the continuing trend, it is predicted that the
continent would cease to be the largest supplier of wine to the international market by
2030.
While the area for vineyards may be shrinking in Europe, the area for wine growing is
on the rise in China. China is fast coming up as a major wine producing country as it
surpassed France in 2015 in terms of the total vineyard area. The vineyard area in China
as reported a few months ago totaled 799,000 hectares. China is now just second to
Spain, which has 1,02 million hectares, in terms of vine area.
The total vineyard area in the world has shrunk by 500,000 hectares in the last 12 years
with the total vineyard area in 2015 standing at 7,519,000 hectares.
For more reports on Wine industry visit
https://literated.com/industry/Wine
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