What to Look for in a Product Review Site

What to Look for in a Product Review Site

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http://leelalicious.com/category/reviews/ - Nobody does kitchen products reviews better than Regina Braun at Leelalicious. Need to buy your chef a present? Check this out first!

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Published 18 February 2017
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What to Look for in a Product Review Site
Product Review websites abound on the internet, but they're far from all being equal in regard to honesty and integrity. Many product review sites seem to be unbiased at first glance, but further inspection indicates their true intent: to only promote products favorably, so they can make money via affiliate links. Here are a few ways to assess if a site and its owner(s) are only in it for the money, or if they offer honest truly neutral,consumer-oriented product reviews: 1. Who Runs the Site?A real review site will have an About/Bio/or Info page that details who owns the site (and oftentimes why they started it.) Too many sites that claim to be 'product review' sites are really run by affiliates posing as "honest" reviewers, when in fact their sole intent is to only recommend every product they write about. 2. Do the Reviewers or Site Owners Purchase The Products Themselves?This is a critical factor for review integrity. Just like scientific studies, there is a strong proclivity towards favorable bias of a product if the reviewer did not pay for it himself. The fact that a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective during the course of the review. 3. Does the Website Review an Array of Products or Only One?A site that reviews a variety
of products is more likely to be neutral and a true review site than a site where only a single product is reviewed. Why would someone go to the trouble of building a site for only one product and then give it a negative review? Of course the review will be positive (although at times they might throw in a negative comment or two to give the appearance of being impartial.) Single-product-sites are popular with affiliate marketers because the search engines give strong weight tousing keywordsin the domain name (url title.) So if the product being reviewed is 'Acme List Building Secrets', then using a domain of 'AcmeListBuildingSecretsReview' will usually give that site a higher position in the search engines. 4. Do the Reviewers Have Only Positive Things to Say about the Products They Review?A truly neutral product review site will have both positive and negative reviews. If all the reviews on a site are glowing, and every product is endorsed, then there's a good bet that the reviewer is serving his own interests instead of those of the consumer. 5. Does the Review Headline Use the Word 'Scam'?This is a classic tactic used by many unscrupulous reviewers to utilize keywords in the title as well as to give the appearance of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - because it utilizes the keyword phrase in the title, as well as that phrase will mirror what people type in the search box when they have questions about a product. These are just a few key factors to look for when assessing the integrity of a product review site. Article Source: http://EzineArticles.com/expert/Mary_E_Davis/1397875
5 Tips to Encourage Your Customers to Write Product Reviews
Product review & rating has become a popular feature that most of the successful e-commerce merchants have applied on their product details page. Main advantage of this feature is: it assures the visitors and customers that this product is not just another banal e-commerce product. People are actually talking about it (both positive and negative) and their thinking is listed here! People always leave for your competitors when your product details page can't satisfy them by assuring them. Your product details page is the most important part of the site as this is the place when your customers decide whether to add the product to the cart or to abandon it. Hence, every effort should be taken to assure the customers that the products you are offering are indeed offers good bargain and value for price. One of the strongest features in your product details page is the option to let the customers express their opinion and experience about the product. A simple one line comment added bya happy customercan assure lots of other visiting customers about purchasing the product.
Following are 5 tips for making your product details page more efficient by encouraging customers and visitors to write reviews for your products:
Tips 1 - Product Details page Design:Your product details page design should get special emphasize hence people always love to visit the products details pages that are visually attractive and neatly presented. The product details page should arrange the product images, description, prices and attribute selection options etc. very neatly and in a way so that customers can find information easily. If your product details page design and arrangement is vivid and attractive, people would love to write something about it. Adding Image zooming, image video and multiple images illustrates the product better and thusgive customers a good insight about the product. If a visitor finds a eye-catchy product details page, it's more likely that s/he would like to add some words there. Tips 2 - Don't make the process complicated:Keep the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to be present along with the review option, offer a visual 5 star rating which can be rated using the mouse click. Offer the negative rating options that would give a bold impression to the visitors that they are free to rate it the way they feel. For the Review make the email fields optional as people often don't want their emails to be visible publicly. Offer an option whether to show or hide the email addresses from the published reviews. One issue you should be particularly careful about is the CAPTCHA. Easy CAPTCHA can easily be broken by the spammers and hard CAPTCHA
irritates the real reviewers. Choose one which is difficult to break by the Spamming softwares yet easy for the human users to read. Tips 3 - Moderate the Reviews and rating: Your e-commerce platform should help you administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the number of reviews per page, reply back to a reviewer and other conventional review & rating moderation features. If you valuewhat your customers are saying about your products, you should regularly moderate the reviews. Visitors feel frustrated they find that their reviews are never getting published in your website. Send them thank you emails for the reviews and visiting your website and as reply to the review, write something that would not only impress the reviewers but also other visitors. Tips 4 - Keep the 'Negative Reviews' as well:If your product details page is full of reviews with flattering and praising words & all 5 stars, that would possibly make other visitors doubtful about authenticity of those reviews. If customers are criticizing the products, it's your best chance to defend the reason and let others know it. Take the chance to confront the negative reviews with satisfying answers and place them among the other reviews. Tips 5 - Reviewing Competition:What about announcing a little gift, free coupon or discount for thetop rated reviewers?Yes, that would definitely encourage visitors and customers explore your products and write something about them. A $5 coupon code, 5% discount or free gift wrapping would inspire lot more visitors and customers to write some lines for your products. Present your products more visually and in richly designed format, offer some benefits for writing reviews, make the process easy and moderate regularly to get more reviews. Article Source: http://EzineArticles.com/expert/Razibul_Hassan/1431665
How to Write an Effective Product Review Product reviews are much sought after. Whether by the manufacturer who hopes to get an advertising boost, or by a potential buyer who hopes to have his questions answered before he takes the plunge, product reviews fulfill a need, that for information. So what does it take then towrite a product review?Some good sense, a fair and ethical approach, a balanced and unbiased mindset, and a few essential questions. These are: * What does the product promise? * Does it deliver upon this promise? * Is the product worth it? And for whom?All these can be addressed in a document formatting that covers an introduction, the review body, and a conclusion. The introduction is basically an overview of the product and what it brings to the table. Generally, to set the tone of the review, the introduction ends with a one-liner about whether the reviewer liked the product or not. The review body then goes deeper into the product's features and functioning. The reviewer is expected to paint the portray of what it is like to use the product. Readers tend to expect the good to come before the bad, so the reviewer should know that he should feature pros before getting to the cons in the body. The ending then is a strong conclusion which substantiates the one-liner in the introduction, based on the recounting in the review body. There are a few things to note when writing a review. - Know your reader
Always know who you will be addressing in your review. It also pays to bear in mind that as a reviewer, you are not writing a paper on your own like and dislike of the product, though this is expected to come into play. Your review is intended for the readers. - Your target audience This follows upon knowing your reader. Depending on who you will be addressing, the tone and overall information of the review will vary. For example, if you are addressing technical crowds, your review will be more technical in nature, maybe with jargon and other such codes. Strive to use wording and tone appropriate for your audience, and link your review to the appropriate context and setting while using relevant language. - Point to whom it may be useful In your review, always make it a point to suggest to whom the product might be useful. This will help your reader in evaluating whether the product is for him or not. - How is it different? And why choose this one?Add to the uniqueness of the product. In a way, your review will recommend or shoot down a product. Point out how this product is different from any other on the market. Address what the product does and doesn't do, and if you can, state whether these are useful or not. - Know what you're talking about/ productAn essential aspect of every reviewing venture. You need to really know what you are talking about. Make sure you actually use the product if you are going to provide personal opinions. In case the product doesn't apply to you but you still needto provide a review, search for reviews and testimonials by people who have actually used the product. - Know the product in and outMake sure you have all your bases covered, especially when you will deliver a negative tidbit in
your review. Be prepared to substantiate every claim/point you make with fact and information. - Standalone v/s comparative reviewIn a standalone review, your focus is only onthe product you are reviewing. In a comparative review, you will need to focus on the product/s and pitch them against each other. - Substantiate your opinionAlways make sure your opinion doesn't simply veer to good or bad. Provide a reason for your statement. A review should be informative but it should first and foremost be helpful. - Avoid unnecessary detailsWhen writing your review, assume the reader knows the background of the product/area of use. At most, provide one or two lines about background. Don't feel the need to explain every little thing. Assume the reader knows what you're talking about. - About FeaturesDon't be lengthy and blocky with the features list. Put in the basics/ most relevant. If you want or need to have a full list, use an 'easier' visual display such as a table or a chart. - Strive for SEO optimization when possibleThis will help in the placement of your review in search pages. An effective tip here is to make extensive use of the product's name in the review document. Ensuring that the review has a catchy/unusual title, especially with the word 'review' in it, will help for better showing in search pages. - Be professionalAlways keep a respectful tone and professional approach in a review. While you need not be detached, keeping anecdotes and personal examples to a relevant minimum helps, as people are looking more for information in a review, not life stories. Two cases where the anecdote rule may vary: The more expensive the product, the more you should provide substantial facts and statistics. Keep personal references to a minimum here. The less expensive the product, strive to provide a bit more personal experiences.
On the whole, it is not difficult to write a product review. Just approach it as you would if you were referring the product to a friend. Following the intro-body-conclusion format, you then fill in the blanks as to the pertinent information regarding the product. Article Source: http://EzineArticles.com/expert/Matthew_Henderson/17859