Fair Comment
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Fair Comment


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Learn all about the services we offer
8 Pages


FC.Spring2007-design3 14/2/07 12:49 pm Page 1commentThe Fairtrade Foundation Newsletter Spring 2007 www.fairtrade.org.uk“If trade undermines life, narrows it orimpoverishes it, then it can destroy the world. Iftrade enhances life, then it can better the world.”Dame Anita RoddickAlso in this issue:02 Gail Porter 04 Banana Bonus 06 Cook up a change!visits Ugandafair© Trevor LeightonFC.Spring2007-design3 14/2/07 12:49 pm Page 22 Fair CommentTop storyChange Today, Choose Fairtradestill today not everyone is awarethat all trade is not necessarilyfair.” Through selling Fairtradecoffee to pioneering Fcompanies like Cafédirect andEqual Exchange, Gumutindocoffee farmers have been able tostrengthen their organisationwith new warehouses and acupping laboratory - to check thetaste and quality of their beans -and invest in health facilities inthe local community. “This is whylittle changes in our shoppinghabits can make such aGail Porter tries her hand at de-pulping coffee cherries.difference,” comments Gail.At the heart of FairtradeFairtrade Fortnight 2007 (26 February – 11Fortnight will be thousands ofMarch) is all about change. Changing our events in local communitiesorganised by campaign groups,shopping habits to bring about change forand Fairtrade Towns, Cities andmillions of producers worldwide. Villages of which there are morearriet Lamb, Executive spotlight on the effect Fairtrade than 220. Events will range frompub quiz nights ...



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The Fairtrade Foundation Newsletter
Spring 2007
Also in this issue:
Cook up a change!
“If trade undermines life, narrows it or
impoverishes it, then it can destroy the world. If
trade enhances life, then it can better the world.”
Dame Anita Roddick
© Trevor Leighton
Banana Bonus
Gail Porter
visits Uganda
12:49 pm
Page 1
Fair Comment
Top story
Change Today, Choose Fairtrade
arriet Lamb, Executive
Director of the Fairtrade
Foundation, explains: “We
want people to feel that
by buying FAIRTRADE Mark
products they are part of a
movement for change, a model of
trade that brings positive social
and economic development for
poor communities. Fairtrade is
growing at a phenomenal rate,
but there’s still a very long way
to go. When we talk to producers,
there’s so much more that they’d
like to achieve with their
businesses and in their
communities. That’s why it’s so
important that people don’t see
Fairtrade just as a one-off
purchase, but as part of their
everyday lifestyle and
commitment to bringing about
positive change.”
Roosevelt Skerrit, Prime
Minister of Dominica, and special
guest at this year’s official
Fairtrade Fortnight launch at
Lloyd’s of London, will throw a
spotlight on the effect Fairtrade
has had on the banana industry
in the Windward Islands. Where
once they faced a bleak future,
nearly all banana growers across
the islands are now certified to
sell their fruit to Fairtrade
markets. They are exploring ways
of diversifying into other produce,
as well as investing in improving
roads, health facilities, and
education programmes. Recent
announcements by Sainsbury’s
and Waitrose to switch 100% of
their bananas to Fairtrade were
welcome news for Caribbean
banana farmers, and will also
extend more opportunities to
more growers in Latin America.
For TV presenter Gail Porter, a
recent visit to the Gumutindo
coffee co-operative in Uganda was
a bittersweet experience. “I saw
for myself how hard coffee
farmers work,” said Gail. “It
seems a natural process that they
should receive a fair price for all
their effort and it’s a shame that
still today not everyone is aware
that all trade is not necessarily
fair.” Through selling Fairtrade
coffee to pioneering Fairtrade
companies like Cafédirect and
Equal Exchange, Gumutindo
coffee farmers have been able to
strengthen their organisation
with new warehouses and a
cupping laboratory - to check the
taste and quality of their beans -
and invest in health facilities in
the local community. “This is why
little changes in our shopping
habits can make such a
difference,” comments Gail.
At the heart of Fairtrade
Fortnight will be thousands of
events in local communities
organised by campaign groups,
and Fairtrade Towns, Cities and
Villages of which there are more
than 220. Events will range from
pub quiz nights and fashion
shows to debates and tasting
stands. With over 2,500 products
now carrying the FAIRTRADE
Mark, there’s never been a wider
choice of products to tell people
about. For details of events in
your area, or to promote an
event, follow the events link at
www.fairtrade.org.uk. For
creative cooks, the Fairtrade
Foundation has teamed up with
publisher Dorling Kindersley to
launch a national competition for
the best Fairtrade recipes. Check
out page six for more details.
Fairtrade Fortnight 2007 (26 February – 11
March) is all about change. Changing our
shopping habits to bring about change for
millions of producers worldwide.
© Simon Rawles
Gail Porter tries her hand at de-pulping coffee cherries.
Visit the new
My Fairtrade
of the Fairtrade Foundation website
capturing your views, thoughts and
impressions of Fairtrade through
pictures, messages and film.
Upload your Fairtrade message
online or text 'FAIRTRADE' and your
words and images to 07769 689
456 (standard network rates apply).
12:49 pm
Page 2
erling Preza Ramos has
joined the Fairtrade
Foundation’s Board as an elected
representative of Fairtrade
certified producer groups across
Latin America and the Caribbean.
General Manager of
PRODECOOP, a small holder
coffee cooperative in Nicaragua,
Merling explained: “It is of great
significance because it will allow
us as small producers to tell the
decision makers the importance
that Fairtrade has in our lives.
The Fairtrade Foundation is an
example of real support to small
producers in our countries.”
Harriet Lamb, Executive
Director of the Fairtrade
Foundation, welcomed Merling’s
election: “I’m especially pleased
that the first representative from
Latin America in our governance
is such a strong, experienced
woman, especially given how
many of those involved in
Fairtrade – from farmers to
shoppers – are women.”
Merling joins Silver Kasoro,
representing the network of
African Fairtrade producers,
whose contribution to the board is
highly valued. Indeed, producers
in Asia suggested his name be
changed to ‘Gold’ in recognition of
all he has achieved in his first few
months on the board!
Meanwhile our
international partner
FLO opened its
ownership in November
to the three producer
networks covering Asia,
Africa and Latin America.
They have now become
members alongside the
Fairtrade Foundation and
other national initiatives.
Harriet commented:
“Producer representatives
have for years been on FLO’s
Board but this significant
move to shared ownership
strengthens their rightful
position at the heart of all
Fairtrade strategy and policy
Producer power
Spring 2007 www.fairtrade.org.uk
adesse Meskela is a busy
man. As well as being General
Manager of the Oromia Coffee
Farmers' Co-operative Union in
Ethiopia, a group that sells to the
Fairtrade market, he’s
the star of Black Gold,
an eye-opening film
which looks into the
$80bn global coffee
Premiered at the
Sundance Film
Festival, the film
traces the route of
Ethiopian coffee beans from farm
to café and Tadesse’s battle to
negotiate a fair deal for the
farmers. “Our hope is one day
consumers will understand
what they are drinking.
Consumers can bring a change
if awareness is given to
consumers. It is not only on
coffee, all products are getting a
very low price – and the producers
are highly affected,” Tadesse
Black Gold will be released in
UK cinemas in the first weekend
of May. Black Gold will
be released in UK
cinemas in the first
weekend of May. The
film makers have
launched a campaign
to get 1 million people
to pledge to see the
film to help raise
awareness about fair trade.
Sign up now at
spread the word!
takes Hollywood
ew eye-catching packaging by
Fairtrade pioneers
Cafédirect, Divine Chocolate and
Traidcraft will be gracing shop
shelves this year. All
three companies have re-
branded their range of
Fairtrade products to
increase visibility and
create even greater
appeal. Traidcraft’s
linking circle motif
reproduced throughout
their range features
messages from producers
explaining how they
benefit from the
purchase. Meanwhile
Divine’s new striking
gold patterned design
has been inspired by
traditional Ghanaian
symbols. Cafédirect,
Teadirect and
Cocodirect products
now carry the
strapline ‘Bringing
quality to life’
alongside an
logo representing
the close
relationship between
the producer and
12:49 pm
Page 3
he decision has been
greeted with great
enthusiasm by the farmers
from the Windward
Islands, Colombia and the
Dominican Republic who will
benefit from these increased sales.
One of the farmers is Aquilino
Duran whose banana farm is close
to Batey Amina in the north-west
of the Dominican Republic.
Aquilino’s family, neighbours and
workers all help wash, grade,
weigh and pack his bananas twice
a month on harvest day. For each
18kg box of bananas sold on
Fairtrade terms, producers receive
a dollar more than the current
conventional market price –$6
rather than $5 and that’s a big
difference if you are selling 100
Life is far from easy for small-
scale farmers like Aquilino and for
those who work with him. They
say the Dominican Republic is a
poor country with many people
living in inhumane conditions and
for them Fairtrade is a means of
In order to export the bananas
to European supermarkets,
farmers must comply with
increasingly demanding health
and safety standards regulating
the way bananas are grown,
harvested and packed. However,
Aquilino is a member of
ASOBANU, a 191-strong co-
operative, which helps its
members understand these
stringent requirements and
implement the necessary
upgrades to their farms. Aquilino
knows that without Fairtrade
there would be no export market
for them and the hardships
suffered by the community would
be increased.
ASOBANU works hard to
support its farmers. It employs
seven workers in its office and
others are contracted to deal with
Producer story
Fair Comment
Banana bonus
Decisions by Sainsbury’s and Waitrose
to switch all their bananas to Fairtrade
certified is the best news that
Fairtrade banana farmers have received
for a long time.
© The Fairtrade Foundation
Aquilino Duran.
12:49 pm
Page 4
support and logistics. Three
packing stations have been
established for farmers who don’t
have their own. The bananas are
taken on their journey to our
supermarkets by export company
SAVID, working with a partner
company which runs a central
export packing station with a
network of quality controllers.
Of course another great benefit
is the Fairtrade premium, the
additional sum included in the
price of all fruit sold, which goes
straight back to the farmers’
organisations. The farmers then
decide democratically on which
projects it should be spent.
“The Fairtrade premium has
helped many farmers improve
their packing facilities,” explains
Aquilino, underlining the high
standards demanded by European
supermarkets. “We have also used
the premium to establish projects
in the community such as
improvements to schools, house
repairs and healthcare. And we’ve
invested it in sports facilities for
young people because sport helps
them keep out of trouble.”
In Batey Amina town centre its
hard to miss the brand new
professional standard basketball
and volleyball courts. Just down
the road, ASOBANU is a proud
sponsor of the community baseball
team and its stadium. In Taitabon,
a very poor neighbouring village,
the farmers have helped with the
construction of a new wing for the
local school so that more children
can attend. But the growers know
much more needs to be done. They
have already developed future
plans for the Fairtrade premium -
they intend to improve farm roads,
support more local school
improvements, invest in a local
maternity healthcentre and a fire
station and yet more sports
facilities for young people. In
addition, more and more of the
farmers are working towards
organic conversion to increase
their market options. These
decisions by Waitrose and
Sainsbury's will help the
community achieve meaningful
change and improve the lives of
everyone who lives there.
Aquilino feels very emotional
about the benefits of Fairtrade and
what the future holds. “For us it
feels like God has come down from
heaven and been sent to our
farms,” he says. “My hope is that I
will be able to continue making
progress, and be able to educate
my children and my family. With
all the help that we get from
Fairtrade, we have hopes of a good
Look for the FAIRTRADE Mark on
bananas at:
stores, most branches of
Marks &
, and
other small food stores.
Fairtrade organic bananas are also
available in selected
Marks & Spencer
, independent
food stores and box schemes.
Spring 2007 www.fairtrade.org.uk
& Climate Change
True or False?
Most Fairtrade products are transported
by air.
• False
Fresh flowers are the only Fairtrade product
to be routinely transported by air as they
must be in stores quickly to ensure their
freshness. Most Fairtrade certified products
are shipped not flown – per mile,
international shipping is less carbon
intensive than trucking within the UK.
Food miles are the biggest element of a
product’s carbon footprint
• False
Transportation is usually a small proportion
of the overall carbon footprint of a product.
The carbon footprint includes the method of
growing and production, how and where it is
sold, the customer journey, the packaging,
consumption and final disposal. Air freight is
0.1% of total UK carbon emissions, and
transportation of Fairtrade products in 2005
was estimated to be just 0.03% of UK food
mile emissions.
Buying locally is always better for the
• False
Whilst buying in season from sustainable
local producers can be a very positive way of
reducing impact on the climate, it’s
important to consider not just where a
product comes from, but how it has been
produced, including use of land, chemicals,
hothouses or natural resources. Research
has found that a flower grown in Kenya and
flown into the UK emits five times less
carbon than one that has been industrially
hot-housed in the Netherlands. Many
everyday items such as sugar cane, cotton,
bananas, cocoa, coffee and tea are grown in
tropical climates of developing countries with
minimal use of carbon-producing energy.
Buying Fairtrade products can help to
tackle climate change.
• True
Buying products from developing countries is
vital for their economic and social
development and provides a livelihood for
millions of farmers and workers. With
premiums from Fairtrade, farmers can
implement environmental protection
programmes that will benefit all of us.
Coffee farmers in Costa Rica have invested
in replanting native trees to prevent soil
erosion and have purchased environmentally
friendly ovens that are fuelled by recycled
coffee hulls and the dried shells of
macadamia nuts.
In India, tea farmers have invested part of
the Fairtrade premium in a solar panelled
heating system for the local health centre,
replacing the wood burning one. On another
Fairtrade certified tea estate, workers have
created their own communal compost heap
which all families maintain and which the
estate purchases as organic fertiliser for the
tea bushes.
The community baseball stadium
12:50 pm
Page 5
Cook up a change!
Fair Comment
“Cooking with Fairtrade ingredients is a great
way to play your part in improving the lives of
farmers and workers around the world. We’ve
launched this competition to show how people
are already doing it as part of their normal,
everyday life. We want recipe suggestions
that not only sound delicious but also get
people saying, ‘I could make that’.”
Sophie Grigson, food writer
The Fairtrade Foundation has
teamed up with publisher Dorling
Kindersley to launch the definitive
Fairtrade Everyday Cookbook. The
book will contain 150 recipes sent
in by readers and chosen by a
special panel of expert judges
chaired by Sophie Grigson. Enter
your own recipe for the chance to
see it featured in the book.
The 150 winning entrants will have
their recipes published in The
Fairtrade Everyday Cookbook, due
to be published in February 2008.
Each winner will receive a copy of
the book and an invitation to an
exclusive book launch party in
London. All 150 winners will
automatically be entered into a
prize draw to take place on the
evening of the party, with the
opportunity to win the first prize of
a red KitchenAid Artisan Mixer, the
second prize of a Fairtrade
hamper worth £150, or the third
prize of Dorling Kindersley books
of their choice to a value of £100.
How to enter
Complete this form and attach your
recipe. The recipe should serve four and
have a maximum of 10 ingredients. The
method should be less than 200 words
in length.
Tel. no:
E-mail address:
I agree to the Terms and Conditions
Tick the category for your recipe:
Soups, starters and light lunches
Quick and easy suppers
Cakes, biscuits and bars
Send to:
Fairtrade Cook for Change Competition
c/o Dawn Henderson
Dorling Kindersley
80 Strand
London WC2R 0RL
Closing date for entries: 30 April 2007
Always look for the FAIRTRADE Mark – your only
guarantee of independent Fairtrade certification.
Find a full list of Fairtrade certified products at
Terms and Conditions
1. No purchase necessary.
2. This competition and prize draw is open to all
readers of Fair Comment and resident in the UK,
but not employees of the Fairtrade Foundation or
employees of registered Fairtrade Foundation
licensees. By entering this competition you will be
deemed to have read and understood these terms
and conditions and be bound by them.
3. The address for entry is as stated in the entry
4. Closing date for receipt of entries is 30 April
5. The winning 150 entrants will have their recipe
published in The Fairtrade Everyday Cookbook, due
to be published by Dorling Kindersley in February
2008. Every winner will receive a copy of The
Fairtrade Everyday Cookbook and an invitation to an
exclusive book launch party in London to take place
around publication. All 150 winners will
automatically be entered into a prize draw to take
place on the evening of the party, with the
opportunity to win a first prize of a red KitchenAid
Artisan Mixer, a second prize of a Fairtrade hamper
worth £150, or a third prize of Dorling Kindersley
books of their choice to a value of £100. To obtain
a list of winners please contact Dorling Kindersley
within 3 months of the launch party.
6. To be eligible for the competition, recipes
submitted must feature a Fairtrade product as the
main ingredient or flavouring, or as many Fairtrade
products as possible. Each entry should be marked
with one of the following categories 1) Soups,
starters and light lunches, 2) Quick and Easy
Suppers, 3) Puddings, or 4) Cakes, biscuits and
bars. Recipes must be the entrant’s own original
creation and be written clearly.
7. By entering this competition, each entrant hereby
confirms and warrants that the recipe is his or her
own original work, and has never been published
before anywhere else. Each of the winners in the
competition further grants a perpetual exclusive
worldwide royalty free licence to Dorling Kindersley
for publishing his or her recipe in all editions of The
Fairtrade Everyday Cookbook, and the marketing
thereof. Winners will enter into any confirmatory
documents required by Dorling Kindersley to effect
this licence.
8. The 150 winning recipes will be chosen by a
panel of experts on the basis of fulfilling the
Fairtrade conditions set out in condition 6 and the
taste of the end result. The winners will be notified
by post within 3 months of the closing date of the
competition. Please state on your entry if you do
not wish to receive any direct mail from the
promoting companies.
9. Entrants will keep Dorling Kindersley Limited
harmless from any claims in relation to their recipe
that their recipe infringes the personal proprietary
right of any other person.
10. Prizes must be taken as offered, cannot be
exchanged for a cash equivalent and are not
11. The decision of the judges is final and binding
for any situation, including any not covered in these
terms and conditions, and correspondence will not
be entered into.
12. Only one entry allowed per person. No entries
via agents or third parties will be accepted.
13. The winners agree to take part in reasonable
post-competition publicity and to the use of his/her
name in such publicity. They also agree for their
recipes to be used in promotion for The Fairtrade
Everyday Cookbook.
14. No responsibility will be accepted for entries
that are lost, delayed, mislaid or damaged in the
post. Proof of posting is not regarded as proof of
15. Entries that are illegible or not in accordance
with these rules will be disqualified.
16. The Promoter is Dorling Kindersley Limited of
80 Strand, London WC2R 0RL.
Picture © Sue Atkinson
12:50 pm
Page 6
ook out for the spring/summer
launches of Fairtrade certified
cotton products from Bishopston
Trading, People Tree, Gossypium,
Ascension and Hug (further
details can be found on our
website at www.fairtrade.org.uk/
products_cotton_buy.htm). Look
out for the exclusive People Tree
for Topshop range available in
selected Topshop stores. New
company Oxton Cotton have
launched a range of Fairtrade
cotton homeware including bed
linen, tablecloths and bath towels,
available online at
Meanwhile, Marks & Spencer are
extending their range of men’s,
women’s and childrenswear and
launching homeware and
bedding, Monsoon is extending
distribution of their T-shirt range
to all stores for the end of March,
while Next will be offering men’s
and women’s socks, children’s T-
shirts and a children’s 'Bag for
Life' in around 200 stores across
the UK from March.
Debenhams will be launching
a range of underwear consisting
of vests and briefs in four colours,
available in 20 stores from 26
Sainsbury’s clothing range,
under their Tu brand, is
launching 22 Fairtrade
cotton items across men’s,
women’s and childrenswear.
Support Comic Relief by wearing
a Fairtrade certified T-shirt. They
are available for adults and
children from TK Maxx stores.
This year’s Red Nose packaging
also includes a square of
Fairtrade certified chocolate.
Then finally UK homeware brand
Minky have launched cleaning
cloths made from Fairtrade
certified cotton - available online
from www.minky.co.uk.
What’s new on the shelf
For a full list of Fairtrade
products visit
020 7440 7676
to order
a hard copy.
Spring 2007 www.fairtrade.org.uk
Cotton clothes
and more
ample Waitrose’s new range
of Organic Fairtrade Swiss
Chocolate Bars in Dark
Chocolate, Milk
Chocolate or Milk
Chocolate with
Hazelnuts. Indulge
yourself with Doves
Farm Organic Belgian
Chocolate Waffles and
Spelt Wholegrain
Waffles, available
from major
wholesalers, and
Waitrose stores. Ndali
Fairtrade Vanilla
Extract became the
first Fairtrade Vanilla
Extract on the market
when it hit Waitrose
shelves in November.
Sweeten up
aitrose has extended its
own-label Fairtrade range
with Fairtrade Organic
Sumatran Mandheling Roast and
Ground Coffee and Fairtrade
Organic Peruvian Decaffeinated.
AJs have added two new
flavours – Fairtrade
Pineapple Juice and
Fairtrade Tropical Juice –
available in healthfood
Enjoy a snack with Suma
Cashews, available in
healthfood shops, or Tesco
own-label Raisins & Peanuts
and Cashew Nuts.
Energy boost
12:50 pm
Page 7
Action response
Diary dates
26 February – 11 March 2007
Fairtrade Fortnight
8 March 2007
International Women’s Day
19 April 2007
Trade Justice Mass Action Event
Visit the events button on the home
page of the Fairtrade Foundation’s
website to post and read about local
Fair Comment
ne of the major campaigns of
2006 led by the Trade Justice
Movement and the Corporate
Responsibility (CORE) Coalition,
was the call for government to
make UK businesses more
environmentally and socially
accountable. The hard work paid
off, and in November the
Companies Act 2006 was passed.
The act requires listed companies
to report on their environmental
and social impacts and on
employee and supplier issues. In
addition, company directors will
have a clear duty to minimize any
damage their business does to
local communities and the
environment. Glen Tarman,
Coordinator of the Trade Justice
Movement, said:
“The Trade Justice Movement
welcomes the government’s
recognition that regulation is
needed to empower communities
and protect the environment, yet
the Companies Act needed to be
stronger and go much further. Our
campaigning to ensure that
British businesses are responsible
and accountable, no matter where
in the world they trade, will
continue until the government
introduces all the rules necessary
to right corporate wrongs and
make poverty history.”
Corporate clean-up
The Fairtrade Foundation
Room 204
16 Baldwin’s Gardens
London EC1N 7RJ
T 020 7405 5942
ed charity number 1043886. Printed on recycled paper. Editor: Abi Murray abi.murray@fairtrade.org.uk Design:
ark Richardson, Fair Trade
Wales Co-ordinator, brings
us up to date on the latest
developments in Wales.
Wales Fair Trade Forum have
set themselves the challenge of
making Wales the world’s first Fair
Trade country. The criteria are
pretty steep. Every county and 55%
of the towns in Wales must be
actively working towards Fairtrade
status, not to mention the
universities, schools, businesses,
voluntary sector, and then there’s
the level of public awareness, the
government commitments…
2006 saw huge progress
following the first appointment of a
national Fair Trade coordinator.
Every county in Wales now has a
Fairtrade group, and the number of
Fairtrade Towns is increasing
rapidly. And in 2007 the Welsh
Assembly Government will back an
advertising campaign leading up to
Fairtrade Fortnight when a
Fairtrade cotton producer will visit
every county in Wales. There are
also big plans for events
throughout the year, including a
national Fairtrade picnic, and the
soon to be famous Fairtrade sock
hurling contest! Wales may be a
small country, but as far as Fair
Trade is concerned they’re
determined to set an example for
the rest of the world to follow!
For more details visit
Not to be outdone, the launch of
the Scottish Fair Trade Forum took
place in Perth in January.
International development
minister Patricia Ferguson joined
representatives of local Fairtrade
groups, shops and businesses, to
start the process of making
Scotland a Fair Trade nation.
Masnach Deg
yng Ngymru
Fair Comment correction
In the last issue of Fair Comment, the
article Flower Power mistakenly gave the
impression that Finlays’ Flower Farms
are located around Lake Naivasha. In
fact, Finlays’ Farms is located in Kericho,
a highly fertile and temperate area over
100 miles to the west of the lake. Water
is drawn from purpose built reservoirs
and from a rainwater harvesting scheme.
Both the climate and water schemes
ensure that it is a sustainable location
for the production of cut flowers.
The Fairtrade Foundation now
has a new website where you
• sign up to Fair Comment and
campaigns emails
• save resources by changing to
email rather than paper
versions of Fair Comment
• amend your contact information
• order resources and materials
and make donations.
Please visit
If you are an existing supporter of
Fairtrade and you’ve been in touch
with us before, your details may
already be on the system. If so,
you’ll need your log-on ID and
password before proceeding. You
can obtain this by emailing
your full name and address or by
calling us on
020 7440 7676
12:50 pm
Page 8