La fidélisation du client en B to B

Description

Ecole: ESC WESFORD
Entreprise: aucune
Niveau: BAC + 5
- Quelles sont les spécificités d'un marketing B to B ?
- Comment, au sein de cette relation B to B, l'entreprise concrétise-t-elle la fidélisation de ses clients ?

Subjects

• Documents
• Ressources professionnelles
• Marketing and communication
• Marketing et communication

Informations

• Published by: Le-stagiaire
• Published: 09 September 2004
• Reads: 225
• Language: English

Exrait

Copyright (c) Sebastien MINODIER  Permission is granted to copy, distribute and/or modify this document  under the terms of the GNU Free Documentation License, Version 1.2  or any later version published by the Free Software Foundation;  with no Invariant Sections, no Front-Cover Texts, and no Back-Cover Texts.  A copy of the license is included in the section entitled "GNU  Free Documentation License".