Marketing Digital Radio in the UK
39 Pages
English
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Marketing Digital Radio in the UK

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Learn more
39 Pages
English

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Marketing Digital Radio in the UK

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Reads 127
Language English

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Jeff AstleMarketing Digital Radio in the UKDigital One’s experiences to dateMediantage, Munich, November 7th 2000
Digital OneThe UK’s national commercial networkLaunched November 1999, exclusive licence for 24 years,backed by powerful shareholdersDigital radio is our only businessLeading commercial player - £24million marketing investmentBusiness based on partnerships with end-to-endsupply chain involvement and commercial freedomfor joint ventures
TDhAeB  UdKig lietaald riandgi tohe way forA supportive regulatory environmentBBC’s commitment, involvement and influence, theirunique strength & position. Content developmentDigital One’s marketing and promotional supportPartner Marketing team & we already have new radiostations on-airA strong commercial radio sector has the will andfinancial incentive to make digital radio a success