Maximising Internal Audit for Competitive Advantage (Code D)

Maximising Internal Audit for Competitive Advantage (Code D)

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SaveS$300/US$200If payment made by 16 Apr 2008+ Additional 10% Discount forGroups of 2 or moreMaximisingI nternal Audit for Competitive AdvantageConference & WorkshopOvercoming Internal Audit & Risk Challenges to achieve High Performance21-23 May 2008, Sheraton Towers, SingaporeIn 2 Locations! 26-28 May 2008, The Excelsior, Hong KongLearn how to enhance value to your business from established cross-industry organisations:Proven Techniques & Winning Strategies to Improve Audit Processes and Boost Corporate Governance! PricewaterhouseCoopers : Regional and Global Trends for Internal Audit 2012UBS AG : Catalysing the Internal Audit Function via an Integrated IT PlanStandard Chartered : Positioning Audit as a Strategic Business PartnerLevi’s : Elevating the Effectiveness and Efficiency of Internal Audit Excellence Dell : Ensuring Risk-based Audit Outcomes that Drive Enterprise Value BT : Enhancing Business Strategy in Managing Operational and Reputational RiskTNT : Success Factors for Detecting and Preventing FraudDBS : Adding Value to Strategic Business UnitsAir France-KLM Group : Delivering Business Growth through Enterprise Risk ManagementHysan : Developing an effective IT Audit framework1-Day Pre-Conference Workshop • 21 May 2008 (Singapore) • 26 May 2008 (Hong Kong) Adding Value to Your Organisation through Risk-based AuditingEnhance the productivity of your Internal Audit function via effective risk ...

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Maximising InternalAuditfor Competitive Advantage C o n f e r e n c e& Wo r k s h o p
O v e r c o m i n gI n t e r n a lA u d i t& Ri s kC h a l l e n g e st oa c h i e v eH i g hP e r f o r m a n c e
I n2 Lo c a t i o n s !
2123 May 2008, Sheraton Towers, Singapore
earn how to enhance value to your business from established crossindustry organisations:
Proven Techniques & Winning Strategies to Improve Audit Processes and Boost Corporate Governance!
PricewaterhouseCoopers UBS AGStandard Chartered Levi’s Dell BT TNT DBS Air FranceKLM Group Hysan
:Regional and Global Trends for Internal Audit 2012 :Catalysing the Internal Audit Function via an Integrated IT Plan :Positioning Audit as a Strategic Business Partner :Elevating the Effectiveness and Efficiency of Internal Audit Excellence :Ensuring Riskbased Audit Outcomes that Drive Enterprise Value :Enhancing Business Strategy in Managing Operational and Reputational Risk :Success Factors for Detecting and Preventing Fraud :Adding Value to Strategic Business Units :Delivering Business Growth through Enterprise Risk Management :Developing an effective IT Audit framework
1Day PreConference Workshop 26 May 2008 (Hong Kong) 21 May 2008 (Singapore)
Adding Value to Your Organisation through Riskbased Auditing Enhance the productivity of your Internal Audit function via effective risk management
Led byRichard Archer,Founder,CG Management Solutions Limited Case studies on the impact of riskbased auditing at Microsoft, Swiss Re, Intel, Tokyo Gas, Telefonica SA and more!
Organiser:
www.conferences.com.sg
Endorsers:
Discounts available for members of the above endorsers
Driving Business Valuewith Best Practices in Managing Audit & Risk!
Theaudit mandatehas shifted from a traditional control perspective towards theproactive managementof operational and functional risks. With companies strengthening theircorporate disclosureandgovernance internalto withstand standardsregulatory, shareholder and media scrutiny,internal auditors are under tremendous pressure to keep up with the rapid pace of change incompliance and control issueswhile sustaining organisational growth and profitability. Essentially, auditing is no longer a numbers game. More than ever before, the discerning internal audit professional has to continuouslycreate strategic valuefor the business proposition and excel inmanaging audit and risk.
How can audit and governance professionals cope with the core challenges in the short and longterm? What are the factors for unlocking internal audit value in a fastexpanding organisation? How can internal control catalyse the business? Can you BE THE ONE to DRIVE audit productivity and FORGE critical links between a centralised audit function and the core business groups? This conference seeks to identify and deliver practical and valuedriven strategies to manage and overcomeshortterm and longterm challengesunderlying a broadbased internal audit function. In addition to trendspotting byPricewaterhouseCoopers,this 2day conference will feature stimulating case studies and lively discussion from an outstanding speaker lineup comprising of seniorlevel audit, risk and compliance experts fromregional and international powerhousessuch asUBS AG, DBS, Standard Chartered, Hysan, Dell, Air FranceKLM Group, BT, Levi’s, TNT.This nottobemissed stellar event helps you to grasp the ‘hot’ issues in internal audit, risk and data security complexities while offering practical solutions tomaximising the returns on investing in a highperformance audit & risk function. With the recent fraudulent developments exposing the loopholes in the corporate audit and governance landscape, business owners are hardpressed to find workable solutions to mitigate the fallouts arising from strategic and operational risks.Join usfor the1day PreConference WorkshoponAdding Value to Your Organisation through Riskbased Auditing,especially for those who have line of sight responsibilities and need to focus audit resources on the strategic business areas that matter most to the bottomline. Be equipped with the latest tools in designing more effective internal controls while improving the riskbased approach in total audit planning and review. Hop on to the fasttrack and learn how to develop and deliver riskbased audit reports withreal impact!
Capitalise on the Experts’ Views and Strike your Path towards Audit Excellence! Register NOW and Get a HEADSTART in Securing a Competitive Advantage!
Benefits of Attending Obtaininsights fromPricewaterhouseCooperson how to position the Internal Audit function to be aligned with foreseeable market demands Acquirepractical tips fromUBS AGon the effective use of tools to optimise efficiencies in internal audit processes LearnhowStandard Chartered’saudit team helps management to anticipate future problems before they turn into operational losses Examine Levi’stopdown approach to management assessment and how it evaluates evidence of the operating effectiveness of Internal  Control over Financial Reporting UnderstandhowDellCorporate Audit provides valueadded assurance services within the company by evaluating key process characteristics  relevant to business activities Find outhowBTaddresses the role of internal audit in managing strategy and risk appetite and how the tools and techniques are used in  managing complex operational risks LearnfromTNTon how to present a diagnosis and a balanced picture of red flags to senior management and the proposed next steps Find outhowDBSassesses and reports the impact of control deficiencies and recommends remedies / actions for improvements in individual  business units HearhowAir FranceKLM Groupprevents pitfalls in Enterprise Risk Management and sustains it in the face of change Gainan understanding of howHysanassesses the general IT control environment and its experience in applying Computer Assisted Audit  Techniques Achievea crossindustry strategic view of an expanded internal audit function and its processes Expandyour business network and exchange coveted tips with your industry peers and experts
Who Should Attend
Chief Audit Executives, Directors / VPs of Internal Audit, Business Ethics, Compliance & Regulatory Affairs, GMs & Heads of Internal Audit, Risk Management, Corporate Governance, IT Audit, Fraud Investigation, Internal Control, Quality Assurance, etc. across various industries in Asia.
To Register:Call (65) 63722201 Fax(65) 62271601 Email: xerene@conferences.com.sg
1Day PreConference Workshop 21May 2008 (Singapore)26 May 2008 (Hong Kong)
Registration: 8:00amWorkshop: 9:00am to 5:00pmMorning, afternoon refreshments & lunch will be served at appropriate intervals Adding Value to Your Organisation through Riskbased Auditing Investors demand earnings growth to support and increase the value of their investment. Citizens demand more services from government, but have only limited tolerance for tax increases. NGOs encounter social needs that increase more rapidly than available funding.With increased pressure in all types of organisations to do more with limited available resources, the potential for error, inappropriate actions by staff, misallocation of resources, and failure to identify and properly respond to risks increase.In this stressed environment, internal audit also faces the challenge of ensuring effectiveness of controls and risk management practices while adding value to the organisation.
This workshop will increase your understanding of riskbased auditing techniques that will contribute to enhancing the effectiveness of your internal audit function in concentrating resources on the issues that are critical to your organisation and will increase your capability to provide services that deliver the value expected by management.From audit planning to reporting, techniques will be covered that will support implementing a riskbased audit practice or strengthening the riskbased approach already in place.
The workshop will be delivered in an interactive format in which the attendees are encouraged to actively participate by contributing their own experiences with riskbased auditing in relation to the information and practical examples provided for each topic. Benefits of Attending this Workshop:Who Should Attend
 Learn how to put a riskbased audit approach in place  Gain understanding of tools, techniques, and methodologies that will boost audit  productivity  Improve identification of significant risks and ability to focus audit responses to the  risks  Plan a riskbased audit assignment  Improve ability to address the full range of audit issues that concern management  Develop and deliver riskbased audit reports with real impact
Workshop Agenda Session 1: The Drivers for RiskBased Internal Auditing  Defining riskbased internal auditing  Increasing emphasis on riskbased approaches  Difference between riskbased auditing and previous approaches  Initiatives and guidance on riskbased auditing, continuous auditing, and continuous  risk assessment  Advantages of riskbased auditing
Session 2: Assessing Risk in Your Organisation  Understanding the organisation’s risk culture and risk management structure  Internal audit’s role in risk management – advisor or driver?  Identifying and prioritising risks  Determining the risks appropriate for internal audit attention  What to do if management does not have a good understanding of risk and risk  management  Benefits and cautions for applying risk selfassessment
Session 3: Implementing RiskBased Auditing  Determining whether your internal audit function is ready for riskbased auditing  Migrating from existing practices to riskbased methods  Developing a riskbased audit plan  Industryspecific risk consideration affecting audit plans and methods  Using riskbased planning to optimise resource allocation  Considerations in developing riskbased audit programmes and tools relevant  to your organisation
This workshop is for the individual who has an interest in or responsibility for managing organisational risks and ensuring there is effective monitoring and assessment of risk management and control systems implemented to ensure risk management success. In particular the workshop would be of interest to:
 Chief Audit Executives  Internal Audit Directors and Managers  Chief Risk Officers  Internal or External Auditors involved in providing riskbased audit services  Other executives having riskmanagement responsibilities  Audit Committee members
 Riskbased reporting meeting management’s business concerns  Future perspective for riskbased internal auditing – the challenges for achieving  advantages over the long term
Session 4: Case Studies in RiskBased Auditing  Organisational successes in riskbased auditing  Practices that have increased the impact and valueadd from riskbased auditing  Avoiding practices that reduce the value of riskbased auditing  Discussion and consideration of the practical effects of riskbased auditing on Asian  organisations based on case studies of the impact of riskbased auditing and risk  management programmes at a variety of organisations including Intel, SunTrust,  Hydro One, Microsoft, Swiss Re, Telefonica SA, and Tokyo Gas
Session 5: Risk Considerations in Designing Effective Internal Controls  The role of the organisation’s culture and risk tolerance in designing effective  controls  Properly identifying objectives and risks – audit vs. operational effectiveness issues  Converting operational and risk management objectives to performance  requirements  The effect of process requirements and workload on control design  Flaws in traditional primary control techniques  Intelligent control techniques
Session 6: Summary and Recap of Key Learning Points
About Your Workshop Leader Richard Archeris Founder of CG Management Solutions Limited, an independent consultancy developing corporate governance, risk management, and business internal control processes for listed Asian SMEs and Asian business units of international companies.Previously he held positions as Practice Director – Internal Audit with Baker Tilly Hong Kong and Field Directorships in Internal Audit and Accounting Solutions Services with Jefferson Wells International. His experience in assessing, developing, and improving processfocused business control systems led to heavy involvement in planning and managing multinational SarbanesOxley 404 (SOX) compliance engagements since the fall of 2002. Richard has been responsible for planning and delivering SOX404 engagements in the US, Europe, South America, and Asia. In addition, his business and financial management experience includes positions in Europe and Asia, as well as the USA. Richard is both a CPA (US) and CIA and holds membership in the American Institute of CPAs, the Institute of Internal Auditors, the Project Management Institute, and Associate membership in the American Association of Financial Management. He has presented widely on topics such as Internal Controls, Corporate Governance, Enterprise Risk Management and SOX 404 Compliance.
To Register:Call (65) 63722201 Fax(65) 62271601 Email: xerene@conferences.com.sg
DAY ONE
8.00 9.00
.
Registration & Morning Coffee
Chairman’s Welcome & Ice Breaking Session
Richard Archer,Founder,CG Management Solutions Ltd
FORECASTING INTERNAL AUDIT TRENDS
Thursday, 22 May 2008 (Singapore) Tuesday, 27 May 2008 (Hong Kong)
Internal Audit 2012: What will an Internal Audit Function look like in 2012? What Changes are required to get there? This presentation is based on a survey that PwC conducted in 2007 to identify how the market believes Internal Audit will need to change in the next 5 years. It also highlights the major changes and challenges ahead and explains certain differences between the US and Asian markets.
 Regional and Global Trends for Internal Audit over the next 5 years: Adding value to the core business proposition  Similarities and Differences in Internal Audit practices: How to learn from lessons experienced in the US and address cultural challenges in Asia for operational  effectiveness  Strategies for engaging the internal and external stakeholders to help drive future toptier internal audit performance across business units and geographies and meet  stakeholder demands  How to position the Internal Audit function to be aligned with foreseeable market demands, including an analysis of the specific skills required to handle broader audit  and risk challenges
Singapore Venue: Keith Stephenson,Asia Pacific Leader, Performance Improvement,PricewaterhouseCoopers
Hong Kong Venue: Duncan Fitzgerald,Partner,PricewaterhouseCoopers
10.30Morning Refreshments & Networking Break 11.00GROUP AUDIT PLAN & STRATEGIC BUSINESS UNITS Creating Strategic Value for Internal Audit in DBS Bank's Organisational Initiatives  Boosting the internal audit portfolio in DBS Bank's strategic business units to ensure appropriate supervision of outsourced corporate  functions in the total audit activity  Minimising risk and maximising value through collaborative improvements in internal controls with strategic business units: Increasing audit productivity in DBS Bank Case  How DBS Bank assesses and reports the impact of control deficiencies and recommends remedies / actions for improvements in individual business units Study  How DBS Bank establishes its proprietary methodology, mindset and approach to achieve efficient and effective use of audit resources in the annual audit plan Tay Kim Yam,Managing Director & Head, Group Audit,DBS Bank Ltd 12.00Lunch & Networking Break 1.30MANAGEMENT ASSESSMENT & ASSURANCE Elevating the Effectiveness and Efficiency of Internal Audit Excellence in Levi Strauss & Co.  Overview of Internal Audit at Levi Strauss & Co: Complexities arising from different business models and US GAAP accounting rules; Asian region practices  Process – The topdown approach to management assessment at Levi Strauss & Co.:  Identify financial reporting risks and controls based on the input obtained regarding the extent of risk exposure from various internal and external sources ase  Evaluate multiple location considerations by focusing multilocation testing requirements on coverage risk, rather than just coverage balance sheet / statement Study  ofearnings  Evaluate evidence of the operating effectiveness of ICFR (Internal Control over Financial Reporting)  How to manage the “Human Factor” such as the expectations of internal and external stakeholders and their perceptions of Internal Audit at Levi Strauss & Co.  Reporting of Internal Audit at Levi Strauss & Co. – “Execution with Excellence helps us to be successful” Roald Van Dijk,International Controller, VP Finance,Levi Strauss & Co. 2.30RISK PRIORITISATION & ASSURANCE PLANNING Singapore VenueDell Corporate Audit's New Frontier:Ensuring Relevant, Riskbased Audit Outcomes that Drive Enterprise Value Dell Corporate Audit ValueAdd: How to leverage the internal audit function to provide valueadded assurance services within the company  Internal Controls and Enterprise Valuation: Demonstrating the relationship between market valuation and control objectives  Risk Prioritisation and Assurance Planning: The importance of a businessrelevant, riskbased approach to internal audit activities, and how to approach planning  for relevant audit outcomes  Internal Controls as Value Drivers:How to ensure the relevance of internal auditing activities to deliver and/or protect enterprise value Case  Business Process Characteristics:How Dell Corporate Audit adds value through focus on evaluating key process characteristics relevant to business activities Study  Governance and Risk:Key ways for Dell Corporate Audit to work with other departments to incorporate an enterprise risk perspective into companywide governance  activities  Business Controls Champions:Practical ways for Dell Corporate Audit to enhance business controls excellence through education and knowledge transfer  Practical examples of how to approach audit planning and execution within Dell business operations in Asia Pacific and Japan Tonya Young,Director, Corporate Audit – Asia Pacific & Japan,Dell Global B.V. Hong KongLINKING CORPORATE ETHICS & INTERNAL AUDIT Venue Internal Audit as the Fourth Pillar: Navigating the Pitfalls in Promoting Effective Corporate Governance Panel Discussion Going beyond boxticking: Internal audit as the first line of defence against mismanagement  Pitfalls to avoid in promoting best practices in corporate & IT governance  Building synergy between Audit Committee, Senior Management & Internal Audit to safeguard independence and trust  Red flags to watch out in preempting fraud and ensuring timely communication with employees, management, investors, regulators, etc  Instilling a culture of whistleblowing: What works & what does not  Will internal auditors become agents of change?: Impact of corporate governance / controls on stock price, corporate social responsibility & environmental  sustainability efforts
3.30
Moderator:Richard Archer,Founder,CG Management Solutions Ltd
Panellists: Neil Webster,Head of Audit, Wholesale Bank,Standard Chartered Bank Margaret Kwok,Head of Internal Audit,Hysan Development Company Limited Richard Moss,General Manager & Head of Business Continuity, Security & Governance Practice,BT, Asia Pacific
Afternoon Refreshments & Networking Break
To Register:Call (65) 63722201 Fax(65) 62271601 Email: xerene@conferences.com.sg
4.00INTEGRATING INFORMATION TECHNOLOGY WITH INTERNAL AUDIT Catalysing the UBS Internal Audit Function via an Integrated IT Plan  Mandate of the internal audit function: What is our charter and who are our stakeholders; roles and responsibilities of the internal audit function  Synergies through organisation structure: UBS Group Internal Audit organisation, leveraging global, regional and functional structure, including IT audit  Understanding the internal audit processes: Evolvement of the annual audit plan and continuous reassessment activities to align the plans to changing risk  environments. Types of IT reviews and approaches.  Integrating the internal auditing processes: Effective use of tools to optimise efficiencies in internal audit processes  The IT audit plan: What drives it? Understanding the IT risk factors impacting the audit plan Cynthia Cheong,Head Group Internal Audit IT – Asia Pacific,UBS AG 5.00Chairman’s Insights & Analysis Of The Day’s Proceedings 5.10End of Day One Friday, 23 May 2008 (Singapore) DAY TWO Wednesday, 28 May 2008 (Hong Kong) 9.00Chairman’s Opening Remarks & Interactive Chargeup Session Singapore Venue: Neil Webster,Head of Audit, Wholesale Bank,Standard Chartered Bank Hong Kong Venue: Richard Moss,General Manager & Head of Business Continuity, Security & Governance Practice,BT, Asia Pacific 9.20AUDIT CAPABILITIES & BUSINESS DRIVERS Auditing the World from Asia: A Strategic Perspective from Standard Chartered Bank  Ensuringthe necessary skills and experience exist within the Audit team at Standard Chartered Bank:  How to get the right mix between professional auditors and managers from the Business within the Audit Function  Maintaining effective communication within the global matrix organisation of Standard Chartered Bank: Case  To ensure everyone in the audit team understands the latest functional and geographical developments which may impact their own audit risk assessment and Study  assurance processes  Understanding business growth: The importance for Audit to grasp the business strategy and the key drivers behind the anticipated growth  Managing Standard Chartered Bank’s expectations in a rapidly expanding investment bank business:  To ensure Audit is positioned as a partner to all key stakeholders i.e. Group Audit Committee, Group Management, Wholesale Bank Management and Regulators  Anticipating the unexpected at Standard Chartered Bank:  Ensuring that Audit acts effectively in its Advisory capacity and helps management to anticipate future problems before they turn into operational losses Neil Webster,Head of Audit, Wholesale Bank,Standard Chartered Bank
10.30Morning Refreshments & Networking Break 11.00ENTERPRISE RISK MANAGEMENT & BUSINESS VALUE CREATION Singapore VenueImplementing Enterprise Risk Management (ERM): How does Internal Audit add Strategic and Operational Value to the Air FranceKLM Group?  Building a business case for an ERM approach at Air FranceKLM Group  Why and how did Air FranceKLM Group implement risk management?  Explaining the methods of assessing the risks at Air FranceKLM Group  Examining the rationale for separating strategic and tactical/operational risks  Linking ERM with business value: How did Air FranceKLM Group create an efficient and effective structure? Case  Articulating ERM’s relationship with SOX and other governance legislations Study  How to report to and whom to involve: Strengthening the ERM stakeholder communication process at Air FranceKLM Group  How to prevent pitfalls in ERM at Air FranceKLM Group  How to keep ERM alive after years at Air FranceKLM Group Ronald Alsen,Senior Vice President, Internal Audit,Air FranceKLM Group Hong KongINFORMATION TECHNOLOGY AUDIT & DATA INTEGRITY Venue Achieving Internal Audit Excellence at Hysan Development Company Limited: Developing an effective IT Audit framework  Building an IT audit plan in line with Hysan’s strategic business goals  Assessing the general IT control environment and its implications on Hysan’s audit processes  How Hysan conducts the review of business applications in its IT audit plan  How Hysan reviews IT development projects and improves its key audit drivers Case  Preparing a penetration test and evaluating system integrity Study  Application of CAATs (Computer Assisted Audit Techniques): Hysan’s experience in using IT audit tools Margaret Kwok,Head of Internal Audit,Hysan Development Company Limited
12.00 1.30
Extended Case Study
3.00 3.30
Extended Case Study
5.00 5.10
Lunch & Networking Break
FRAUD INVESTIGATION & THE RED FLAG
Critical Success Factors for Detecting & Preventing Fraud  Insights & Case Study from TNT  the Fraud Health Check  Designing a health check which actively searches for the signs of fraud and corruption in an organisation: TNT’s experience  TNT’s insights on obtaining tangible results and real findings, not "red herrings" with the use of physical document analysis  How to present a diagnosis and a balanced picture of red flags to senior management, as well as the proposed next steps  Delivering "real" value to the business at the bottom line, and improving proactive fraud capabilities at TNT  Progressing the findings, micro and macro investigation techniques and the management of expectations: Operational and strategic perspectives from TNT
Simon Scales,Deputy Director, Global Security & Compliance,TNT
Afternoon Refreshments & Networking Break
INTERNAL AUDIT & BUSINESS CONTINUITY
Shaping the Future  Enhancing BT's Business Strategy in Managing Operational and Reputational Risk  Examining how BT's international operations challenge risk assessment concepts and strategies  Illustrating the complex risk landscape and paradigms of the 21st century  How BT addresses the role of internal audit in managing BT's strategy and risk appetite  How internal security policies and controls are shaping BT's future  Explaining how the tools and techniques are used in managing BT's complex operational risks  Highlighting the lessons learnt and continuous improvement programmes for the near and longterm stakeholder outlook  Analysing the dynamic changes in complexity, tight coupling of technology, and intricate partnerships that will affect the way risk is managed and audited
Richard Moss,General Manager & Head of Business Continuity, Security & Governance Practice,BT, Asia Pacific
Chairman’s Insights & Analysis of The Day’s Proceedings
Close of Conference
RegistrationForm Maximising Internal Audit for Competitive Advantage Conference & Workshop 2123 May 2008, Sheraton Towers, Singapore2628 May 2008, The Excelsior, Hong Kong 5WaystoRegisterorEnquire Tel :(65) 6372 2201 1 Fax :(65) 6227 1601 2 ContactMs. Xerene Ng via:Email :xerene@conferences.com.sg 3 4 Web :www.conferences.com.sg 5 Post :Pacific Conferences Pte Ltd, 5 Shenton Way, #2608 UIC Bldg, Singapore 068808 Please register the following delegate(s) for the event (Please photocopy for more delegates) Conference & Workshop :Singapore, 2123 May 2008Hong Kong 2628 May 2008 FOR OFFICIAL USE 2Day Conference Only: Singapore,2223 May 2008Hong Kong, 2728 May 2008DCode: S1304 / H2223 1Day Workshop Only: Singapore,21 May 2008Hong Kong, 26 May 2008 I would like to claim 15% discount as a member ofIIA Hong Kong (Membership number): ____________ I would like to claim 10% discount as a member ofAIA ACCAHong KongISACA Hong KongRIMAS (Membership number): __________________ Dr/Mr/Mrs/Ms Delegate Name 1Position Email
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Early BirdRegular Payment Methods (Registration &(Registration &All payments to be made payable toPacific Conferences Pte LtdinS$orUS$and are Conference & Workshop Fee nett of bank charges.Bank charges are to be borne by registrants. PaymentBeforePaymentAfter 16 Apr 2008)16 Apr 2008)Please tick and fill in the following: Cheque / Bank Draft No.___________________________________________ Conference & WorkshopS$2695/ US$1925S$2995/ US$2125 Please mail payment in S$ or US$ with registration form to5 Shenton Way, #2608 UIC Bldg, Singapore 068808 2Day Conference Only S$1995/ US$1425S$2295/ US$1625Payment in USD can only be made via Bank Draft 1Day Workshop Only S$1195/ US$855S$1495/ US$1055  Overseasdelegates may pay byTelegraphic Transfer to Pacific Conferences Pte Ltd For Singapore location  Payment in Singapore Dollars (S$) A/C: 2013280519 Singapore Dollars (S$)  IMPORTANT NOTE 1. Singaporeregistered companies need to pay fee with additional 7% GST. For Hong Kong location – Payment in US Dollars (US$) 2.Group Discount:Groups of2or more booking at the same time from the sameA/C: 3749001001 –US Dollar (US$) United Overseas Bank, Anson Road Branch, 10 Anson Road #0101 International Plaza, company and of the same billing source will receive a 10% discount off the total Singapore 079903. delegate fees. 3. Onlycorporate registration will be accepted.Please fax confirmation of bank transfer to Xerene Ng at (65) 6227 1601 quoting your company's name, delegate's name and invoice number on your fax and bank transfer. 4.Payment is required with registration and must be received prior to the conference & workshop to confirm your place. 5.Confirmation will only be sent via email upon receipt of your payment. 6. Walkindelegates will only be admitted on the basis of space availability at the conference & workshop and with immediate full payment. 7. Feeincludes lunch, refreshments and documentation. 8. Theorganiser reserves the right to make any amendments that it deems to be in the Card Holder’s Name: _____________________ Signature: ________________ interests of the conference & workshop without any notice.  Conference & Workshop Venue & Hotel Reservation  Cancellations & ReplacementsSheraton Towers, SingaporeThe Excelsior, Hong Kong 39 Scotts Road, Singapore 228230281 Gloucester Road, Causeway Bay, Hong Kong A replacement is welcome if you are unable to attend. A full refund less 10% administrative Tel: 6737 6888Fax: 6737 1072Tel: (852) 2894 8888Fax: (852) 2895 6459 charge will be made for cancellation received in writing by23 Apr 2008. A 50% refund Email: reservation.singapore@sheraton.comEmail: wendyw@mohg.com and a set of conference/workshop documentation will be given for cancellation received Attn: Nelson Quek, Snr BD MgrAttn: Wendy Wong, Asst. Dir. of Catering by7 May 2008. Regrettably, no refund can be made for cancellation received after7 May Reservation shall be made by delegates directly with the hotel. Hotel bills are to be settled by 2008or for "no show" participant. You will however receive a set of documentation. delegates directly with the hotel. Hotel reservations and travel arrangements are the responsibility of the registrant.  Upcoming Conferences & WorkshopsVisit us @ www.conferences.com.sg Please send me the brochures for the following conferences as ticked belowfill in contact details above and return via fax) (Please February 2008April 2008  StrategicMedia Relations in Asia Conference, S'poreStrategic Marketing for Higher Education Providers, S’pore & Hong Kong  EffectiveMedia Campaign Planning Workshop, S’poreInnovative New Media Strategies to Optimise Student Engagement & Enrolment Workshop, S’pore & Hong Kong Executive Hoteliers Forum on Sales & Marketing and Revenue Management, S’pore & Hong Kong March 2008 Effective Revenue Management for Maximising Hotel’s Bottom Line Workshop, S’pore & Hong Kong  StrategicMedia Relations in Asia Conference, Hong Kong Managing Channel Partners, S’pore & Hong Kong  EffectiveMedia Campaign Planning Workshop, Hong Kong  Retail& Entertainment Marketing Conference, S’pore & Hong Kong  EffectivelyPlan, Develop & Measure the Success of Retail &  EntertainmentMarketing Workshop, S’pore & Hong Kong Copyright © 2008 Pacific Conferences Pte Ltd. All rights reserved. Registration Number: 200004188G