The Airport Area a new destination for tourism - Passenger Terminal Expo 2015
23 Pages
English
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The Airport Area a new destination for tourism - Passenger Terminal Expo 2015

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23 Pages
English

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THE AIRPORT AREA: A NEW DESTINATION FOR TOURISM Elisabeth Le Masson Member of the Board of Directors Hubstart Paris Region® Alliance, Aéroports de Paris, France Contents:  Introduction: the Hubstart Paris Region® Alliance  Worldwide tourism: a fast growing market, diversified needs  The Airport Area: new experiences for customers, new opportunities for economic development  A worldwide phenomenom  Case study: Paris-Charles de Gaulle Airport Area  Conclusion: the key factors of success Who are we? A non profitAlliancededicated to market theParis CDG Airport Area Alliance founded in 2009 Todaymore than 30 public & private partners Created to promote internationally the Paris CDG Airport Area and to attract foreign investors and companies What do we do?

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Published 10 March 2015
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Language English
Document size 2 MB

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THE AIRPORT AREA: A NEW DESTINATION FOR TOURISM
Elisabeth Le Masson Member of the Board of Directors Hubstart Paris Region® Alliance, Aéroports de Paris, France
Contents:
Introduction: the Hubstart Paris Region® Alliance Worldwide tourism: a fast growing market, diversified needs The Airport Area: new experiences for customers, new opportunities for economic development A worldwide phenomenom Case study: Paris-Charles de Gaulle Airport Area Conclusion: the key factors of success
Who are we?
A non profitAlliancededicated to market theParis CDG Airport Area
Alliance founded in 2009
Todaymore than 30 public & private partners
Created to promote internationally the Paris CDG Airport Area and to attract foreign investors and companies
What do we do?
We reinforcethe international reputation of the Paris CDG Airport Area We strengthenthe Airport Area international attractiveness by developing a “Best European Sustainable Airport Area” positioning We carry outmarketing & prospecting actions We coordinateinitiatives and mutualize budgets
A key economic sector
A fast growing sector
Worldwide tourism (1)
Contrasting Regional developments
Source: UNWTO
Worldwide tourism (2)
Increasing number of nationalities
Diversified expectations and needs
Breaking down market segments
The Airport Area: new experiences for customers, new opportunities for economic development (1)
The Airport Area: from a monofunctional territory…
The Airport Area: new experiences for customers, new opportunities for economic development (2)
… to a new destination for tourism
TRADE SHOWS, CONVENTIONS AND EXHIBITIONS
ISTANBUL The new hub for conference tourism
KUALA LUMPUR A rising destination for convention and trade shows in Asia
LEISURE AND RECREATION
SHANGHAI PUDONG A new Disneyland park
SINGAPORE Airport A wedding place
MEDICAL CENTERS
DUBAI The world’s hospital
INCHEON Medical Hub Airport
CINEMA
ATLANTA The Hollywood of the South