Mobile Friendly.Find out all about it.
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Mobile Friendly.Find out all about it.

Downloading requires you to have access to the YouScribe library
Learn all about the services we offer
13 Pages


Mobile Friendly vs Mobile Optimized vs Responsive Design: Everything You Will Need To Know About The Mobile Version of Your Website Making a website mobile ready is Fairly high on the request list for companies and organizations developing a new website. But, there are a flurry of terms surrounding mobile. Mobile friendly, mobile optimized, and a more recent term: responsive design. What's the difference between them? Why is it important?



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Published 19 November 2018
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mobile friendly.find out all about it.
Mobile Friendlyvs Mobile Optimized vs Responsive Design: What You Need To Know About The Mobile Version of Your Site
Making a website mobile ready is Pretty high on the request list for businesses and organizations creating a new site. However, there are a flurry of conditions surrounding cellular. Mobile friendly, mobile optimized, and a newer term: reactive design. What's the difference between them? Why is it significant?
In fall 2012 Peter Sondergaard, Senior vice president at Gartner, a world-wide IT investigation and research firm, projected that by 2014 there'll be more web browsing from mobile devices than on traditional desktops or laptops. We have seen our own customers' site analytics for mobile users jump from an average of 5-8% in 2010 to 16-20% in 2011. 2012 is showing a similar increase. There is no doubt that mobile cannot be ignored.
With mobile devices ranging from Handhelds to tablets, understanding how your site will display on the variety of formats is crucial. When terms like cellular friendly, mobile optimized, and responsive design appear in development talks, you'll know the difference.
Mobile friendly describes a Website That displays accurately between your desktop/laptop computer and a mobile device such as a handheld phone (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). While it will appear smaller on a phone and may not work perfectly on a touchscreen tabletcomputer, a mobile friendly website will be perfectly functional. Many developers view mobile friendly as a"best practice" for all website developments.
Ensuring Your Site is mobile Friendly is crucial. As we discussed previously, the proportion of mobile users is rapidly rising. What are the essential qualities of a mobile friendly site?
Text-based telephone numbers, physical addresses, or email Addresses that could activate a call, directions, or email message from your mobile device
Slideshows or image rotators that operate without Flash support (Adobe Flash is not supported by Apple and some other mobile devices)
Small picture sizes to allow for fast loading over Mobile connections--do not count on even a 3G connection
Here are some examples of mobile friendly websites:
A mobile optimized site is a far more advanced website. Mobile optimized means that the website will reformat itself for a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and otherwise optimized images look if the user is on an iPhone or other apparatus.
Why reformat? Reformatting allows The website to readily engage a large mobile audience when key buying decisions come up. More and more consumers are turning to their mobile devices right in the store. Having a site developed that enables the user to
easily navigate and engage from the small displays of their handheld means reaching a decision quicker.
What are some Great formatting Elements that go to a mobile optimized site?
Simplified navigation which is"thumb" friendly with Large touchpoints, particularly for critical contact info
Reduced images that don't disrupt the quest for Critical information such as product listings or commoditized articles
Avoid making users kind unless absolutely necessary
Give users the option to view the desktop version of your site
Here are some mobile optimized Sites worth checking out of your handheld:
As site design continues to Evolve, a fantastic form of development has come into play. Reactive design is a method of developing a site that's completely flexible irrespective of device. As opposed to detecting a particular browser type or device type, the website automatically orientates itself based on the screen size of the apparatus. A blend of reformatting and re-optimizing the website as a whole give a sensible flexibility beyond imagination.
Responsive design, while more Costly to develop, is the wisest growth investment if you're managing a consumer or audience-base that's active on mobile devices or need to make purchases on the move. Impulse purchases are obvious, but this is every bit as critical for product content such as blogs or news outlets.
Mobile surfing --from tablets to Smartphones--is growing at an unprecedented pace. The customer's enthusiasm for immediate gratification of the informational needs requires effectively delivering your product (physical or intellectual) via the mobile web.
What about small business or a non-profit organization? Is cellular friendly good enough? Should an organization talk about a mobile optimized version? Will investing in a responsive design site bring a measurable return?
Exceptional questions with answers only you can provide. Every situation will be different, but give significant idea of what percent of your website visitors are on mobile devices? Google Analytics will tell you. What does your current site look like? Pull out your smart phone and find out.
If your eyes just flickered over To your smartphone and you don't know the answer...that may already be your answer.
Mobile Optimization
Mobile optimization is the process of ensuring that visitors who Access your website from mobile devices have an experience optimized for the device.
What is Mobile Optimization?
Every year people spend more and more time in their mobile Tablets and devices, but many websites still are not designed to account for different screen sizes and load times. Mobile optimization takes a look at website design, site structure, page speed, and much more to be sure you're not inadvertently turning mobile visitors away.
Mobile SEO Best Practices
If your site is already well optimized for search engines, there Are only a few additional things that you need to consider when optimizing for cellular devices and Google's move to mobile-first indexing.
Page speed
Due to hardware and connectivity issues, page speed is even More important for mobile users compared to desktop users. Beyond optimizing images, you will want to minify code, leverage browser caching, and decrease redirects. More information on page speed is seen on our SEO Best Practices for Page Speed page.
Don't Block CSS, JavaScript, or graphics
In the old days, some mobile devices could not support all of These elements, so webmasters of mobile sites blocked one or all three. But for the most part that's no longer true, and the Smartphone GoogleBot would like to be able to see and categorize the identical content which users do. So don't hide it. These elements are also vital to helping Google understand whether you've got a responsive site or a unique mobile solution.
Site design for mobile
Mobile devices are simplifying and revolutionizing the ways sites are designed. "Above the fold" no longer has meaning in a world where we scroll endlessly
Don't use Flash
The plugin may not be available in your user's telephone, which Means they will miss out on all of the fun. If you want to create special effects, use HTML5 instead.
Don't use pop-ups either
It can be difficult and frustrating to try and close these on a mobile device. This might result in a high bounce rate.
Design For the fat finger
Touch screen navigation May Lead to accidental clicks if your Buttons are too big, too small, or in the path of a finger that's trying to find the page to scroll.
Optimize titles and meta descriptions
Remember that you're working with less screen space when a user Searches with a mobile device. To show off your very best work in SERPS, be as concise as possible (without sacrificing the quality of the information) when creating titles, URLs, and meta descriptions.
Use structured data
Due to the limited screen space, a search result with abundant Snippets is even more likely to stand out than on a desktop computer. Read more about structured data.
Optimize for local search
If your company has a local element, remember to optimize your Mobile content for local search. This includes standardizing your name, address, and telephone number and including your city and state name in your site's metadata. More info on local SEO can be found here.
Mobile site configuration
Probably the most important decision you will make when setting up A website is deciding whether you would like to use a responsive, dynamic serving, or separate website configuration. Each has its benefits and drawbacks. Google prefers responsive design but supports all 3 choices as long as you have set them up properly.
Responsive web design
Responsively-designed websites use CSS3 media queries to serve the Same content to desktop and mobile users having a fluid grid and a flexible design to automatically adapt to the size of a user's screen.
Responsive designs utilize media queries to target the design based on screen width, orientation, and resolution. For example, you could use the following CSS to instruct browsers how to display content to get a screen that is 420 or fewer pixels wide:
Code Sample
@media display and (max-width: 420px)
[styles for This class here]
And to link to another stylesheet instead, place the next HTML in between your tags:
Code Sample
="" type="text/css" media="screen and (max-device-width: 480px)" rel="stylesheet">
Responsive designs allow you to have a variety of these media Queries so that users on tiny mobile screens, larger-than-average mobile displays, and even tablets can all see a site that looks designed for their devices.
Use a Google's Mobile Testing Tool to verify that your website is optimized for cellular.
Dynamic serving
If you don't have the resources for a complete site redesign or Want to show different content for mobile visitors than you do for desktop ones, one alternative is to use one URL to display unique sets of HTML and CSS based on what kind of device your visitor is using (also called discovering user representatives ). This may be useful, as an example, if you are a restaurant who needs a mobile visitor (who may be drifting your neighborhood) to find a sampling of reviews and a map to your location instead of your whole website.
Displaying different content based on the user agent is known as Dynamic serving and it's done with the Vary HTTP header, which looks like this:
Vary HTTP Header
GET /page-1 HTTP/1.1
(. . .rest of HTTP request headers...)
HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(... rest of HTTP response headers...)
Example in the Google Developers Blog.
Simply put, this means that the content displayed will change Based on the user agent requesting the page.
Dynamic serving is not the perfect compromise that it might look to be. For one, it relies on having an updated list of user agents, which means that each and every time a new mobile device comes to market that list needs to be updated. And it's not uncommon for desktops and mobile devices to be wrongly served with the HTML for another device. Read more about common pitfalls.
Separate mobile URL
Another option is to create a second, parallel site for mobile users. This lets you create completely custom content for mobile traffic. To avoid URL confusion, most parallel cellular sites use an"m" subdomain.
Parallel mobile sites can be as pristine as dynamic serving Sites at sending visitors to the perfect version, so make certain to make it simple for visitors who end up in the wrong place to click over to their preferred experience.
You will also want to make sure that your site redirects are all in place and as Lean as possible to reduce page speed. And to prevent duplicate content issues, you'll need to install rel="canonical".
SEO Basics: How to improve your mobile site
Here is the thing: your Website should be mobile-friendly. In actuality, this could just be your number one priority. If you want to boost your mobile search engine optimization , you have to improve the performance of your site, plus you need to be certain it offers users an superb mobile experience. In this SEO basics article, you'll find a summary of what you need to do to improve your mobile site.
When is a website mobile-friendly?
A site is mobile-friendly when it:
loads properly on a mobile device like a Smartphone or tablet,
loads lightning fast,
Presents content in a readable manner, without Users having to pinch and zoom,
Offers ample room to navigate by touch,
Offers added value for mobile users,
is instantly understandable for search engines.
Why is mobile SEO important?
Mobile SEO makes sure Your mobile site offers the best possible presentation of your content to a mobile device user. Since our world is increasingly mobile-oriented, it has become imperative that your website is mobile-friendly. If your site is not, or not correctly, available for mobile users, you're likely to lose out on a good ranking in the search engines and thus miss income. Therefore, you ought to do everything in your power to make the mobile version of your website as good as possible. In actuality, it should be excellent!
Since the beginning of This year, Google uses the mobile version of the site to determine its rankings. If your site isn't up to scratch, or if you present less content on your mobile website, you'll have a difficult time getting a good ranking. If you do not have a decent cellular version of your site yet, you best make a fully functioning one, preferably as a responsive design. Google has a great getting started guide to get you going.
How to Increase your mobile website
To improve your Mobile SEO, you need to focus on a few things:
Make sure your site is responsive
Improve your site speed
Don't block JavaScript, HTML and CSS code
Do not use interstitials or pop-ups
Do not use too many redirects
Choose the correct viewport
Verify mobile-friendliness
Tell Google about your site
Responsive design
There are multiple Ways to make your site available for mobile users. The most significant one is responsive design, and this is the tech Google advocates. With a responsive design, your site lives on a single URL, making it easier for Google to understand and index it.
If you use WordPress, Odds are your theme is already responsive and can adapt to all screens. Make certain to check how your website scales in Google Chrome's Developer Tools. If it doesn't scale correctly, you should talk to your web developer about fixing it -- or pick a different theme.
Improve your site speed
One of the most Important things you can do to enhance the cellular SEO of your website is to improve the loading speed of the site. Time and time again, studies show that people leave sites that load slowly, often never to return again. Speed has been a ranking factor for many years, and Google is increasingly focusing on fixing this frequent issue.
Optimize images
If There's one quick Win to increase your site speed, it is this: optimize your images. Don't load these 3000 x 2000 pixel HD images on your website. Scale them to the correct size and make them smaller with a tool like ImageOptim or WordPress plugins like WP Smush.
Minify code
Every request your Site must make has an impact on site speed. You've got to work on reducing these orders. One way of accomplishing this is by minifying code. This means that your group and concatenate resources such as JavaScript and CSS, and because of this, the browser needs to load fewer documents, leading to a faster site. This sounds difficult to execute, but a plugin such as WP Rocketcan look after all your caching needs.
Browser caching
By using browser Caching, you're telling the browser that page elements that don't change frequently can be stored inside its cache. This way, the browser only has to download new and dynamic content whenever it visits again. Again, this is something a plugin such as WP Rocket can assist you with. Or you could also do it yourself if you prefer .
Reduce redirects
A redirect contributes A visitor from one page that is requested to another, because the requested page was moved or deleted. While this leads to a good user experience if done well, the more redirects you use, the slower your site will be. Do not make endless redirects. Also, try not to keep links around that point to deleted posts which are redirected to new ones. Always make direct links.
Don't block assets like JavaScript, HTML and CSS
We have said it before, And we are going to keep saying it: Don't block resources like JavaScript, HTML and CSS. Doing this makes it harder for Google to get your site and that could lead to bad rankings. Check your Google Search Console to see whether you're blocking resources.
Improve legibility
Make sure that your mobile site is perfectly readable on mobile devices. Use different devices to check if your typography is in order and, when necessary, make adjustments . Typography can make or break the user experience of your website.
Improve tap target sizes
Folks hate it when Their finger can't hit a button, link or menu item without fault. Sometimes designers haven't given enough thought about the size of the buttons. Mobile users get frustrated when navigation is hard or unnatural. Fix it.
Choose the Right viewport
The viewport Determines the width of the page for the device used to see it. By specifying a suitable viewport, you make sure that visitors with specific devices get the right version of your website. Fail to do this, and you may just show your desktop site to a small-screen smartphone user -- a big no-no.
Don't use interstitials or pop-ups
Beginning this year, Google will penalize websites that use big pop-ups or interstitials to market newsletters, sign-up forms or ads. These often get in the way of the user immediately accessing the content they requested. Don't use them, but if you have to, be sure that you abide by Google's rules.
Test your site and inform Google about it
Before you start Working on your own mobile SEO, you need to run a Mobile-Friendly Test on Google to determine where you should start. During your work, you should keep testing to see if you make progress. If your website is optimized, you want to inform Google about it so that it can be checked and indexed. Use Search Console to remain on top of the performance of your site.
Investigate Google AMP
Accelerated Mobile Pages (AMP) is a new initiative by Google and others to get web pages to load super fast on mobile devices. By wrapping your content in special HTML code, you can optimize the pages in a way that Google can use to give them special treatment. Pages are cached by Google and presented with a stripped down presentation to make certain it gets delivered at light speed.
AMP is still Relatively new, but growing quickly. Nearly every site can benefit from incorporating this technique. If you have a WordPress site, it is not hard to get started; just install the official plugin. This takes care of most of the setup. You may find more details about Google's guidelines.
Mobile is the future, but that future is now. Do everything you can to fix your mobile website and make it perfect, not only in Google's eyes, but, more importantly, your visitor's. Mobile SEO isn't just about great content and a flawless technical presentation, but more about creating a user experience to expire. As soon as you've achieved that, you are on your way to the top!
In 2016, the inevitable happened, and mobile overtook desktop as the main device used to access websites. This didn't come as a huge surprise since, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category.
In many industries, this may be conservative and, In the agency I head up in the united kingdom, Bowler Hat, our B2C clients
are seeing around 85 percent of all website sessions conducted on mobile devices.
Suffice it to say, cellular has well and truly arrived. However, while responsive design has existed for some time now and is quite well-established, nearly all sites have a tendency to fall back on usability. That is, the majority of sites are still built for desktop and then dialed back for cellular. This form-fill that was mildly annoying on desktop computer is an absolute pig on mobile. Even if it's responsive.
This is not good enough at the mobile-first world We're racing toward in 2017.
In this Report, I am going to look at the way you Can make certain you're truly optimizing for mobile users. We will look at the fundamentals of responsive design and page rate, but we'll also look beyond this at user experience tailored to mobile devices. We will then wrap this up with a mobile optimization checklist which you can use to identify optimization opportunities.
Our goal here is to go the extra space to Create fully mobile-focused websites; to delight our users and drive conversions; to utilize cellular optimization to develop a strategic advantage over the competition. And, of course, Google wants to delight mobile users so we can improve engagement and on-page ranking factors and also benefit from enhanced SEO. Better for users. Better for search engines. Win-win.
What Google wants
At this time of year, many SEOs are looking Forward, and, referring to an SEO best practices post for 2017, Google's Gary Illyes complimented those who
Listed below are three key Stats I have lifted from Google's promotional materials that clearly illustrate the value of mobile optimization:
Today, more people search on cellular phones than computers.
Individuals are five times more likely to Leave a site if it is not mobile-friendly.
Over half of mobile users will leave a Website if it takes longer than three seconds to load.
Because more people search on mobile than on Computers, cellular generates more page views. If your site is not mobile-friendly, users are less likely to stick around. And if your site is slow, they may not even wait for the page to load.
Add from the unreliability of mobile data networks Here and your site has to be a mean, lean mobile-friendly machine, or you may not even get a shot at that customer.
The mobile-first index
The complete nail in the coffin for a Desktop-first approach to sites and search is your mobile-first index. Adopting this philosophy makes sense as more searches happen on mobile than desktop. Yet, at the present time, ranking is still primarily based on the desktop version of a site.
When this happens, the content and links of your Mobile website, along with any other variables -- speed, user experience and so on -- are the key drivers of your search engine visibility. Desktop will likely still be a factor, but it will be in a secondary capacity. Mobile first.
The writing's on the wall here, folks -- mobile Has been important for a good while now, but 2017 is the year that it will become the key component in your quest for improved positions and conversion rates from site visitors.
The good news is that this represents a chance For people who really put in the work to develop an advantage over their competition. It will take work, but climbing over this barrier is the way ahead, and doing so before your rivals will put your website in better stead.
Mobile-friendly approach
Our first focus in gaining this advantage is to Look at just how we provide mobile-friendly content. There are three possible approaches::
Responsive web design
Dynamic content
Separate URLs (mobile website )
Responsive website design is Google's recommended Way to tackle mobile-friendly websites and, as such, is the approach you should take unless you have very strong reasons not to.
Responsive design has been around for a while, so This is not a new concept. But, we still see sites which are technically responsive while not providing a solid experience for mobile users.
Finally, responsive design is just a small Part of producing truly mobile-friendly sites.
Mobile optimization
Google has a number of tools for testing for mobile usability and, beyond that, Search Console has A cell usability report that details problems on a page-by-page level.
You should use these tools while developing Your new website and use Search Console to keep tabs on problems throughout the life span of the site.
Search Console looks at the next mobile usability issues:
Flash use -- Most Mobile browsers do not render Flash and, as such, you will want to use more modern technologies.
Viewport not configured --The viewport metatag helps browsers in scaling a page to suit a specific device.
Fixed-width viewport -- This Difficulty attempts to circumvent mobile design with fixed width pages and is best shelved when a responsive design is adopted.
Content not sized to viewport -- Here the page content does not fit the window, and a User must scroll. This can be fixed with relative rather than fixed widths.
Small font size -- This
Is a scaling issue and requires users to pinch the display to zoom in.
Touch components too close -- This is a common usability issue where it's too hard to tap a given element without also hitting the neighboring element.
Interstitial usage -- A Full-screen pop-up frequently represents poor user experience on a mobile device and is something which Google is seeking to crack down on in 2017.
These are the key technical elements that Google Is looking for and reporting on to webmasters.
Optimizing your Website to remove these issues may Have positive effects on how the usability of your website is rated by Google and certainly has positive consequences for users. Again, win-win.
Mobile optimization resources:
Mobile-Friendly Websites --
Mobile-Friendly Evaluation --
Mobile Usability Report --
Page speed
Page speed is important on all devices, but it Can be critically important on mobile when users are out and about searching for quick answers. A page which may load relatively quickly on a WiFi network might not be quite so snappy on a mobile data network. 4G has delivered some fantastic speed improvements, but coverage (in the UK, at least) is not something that may be relied upon.
There are, however, a range of best practices for Improving page speed and, once more, Google has come to our aid with the PageSpeed insights tool. This enables us to easily assess how quickly our pages load and get some pointers on what we can do to improve.
Page speed insights is now built into the Mobile-Friendly test: -- the more attractive front end
To show how this works, I'll share Details below for a tiny local B2C business called Vinyl to Digital, which agreed for me to use them as a case study.
Here's the output from Google's tool: