Mobile Optimized.Find out all about it.
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Mobile Optimized.Find out all about it.

Downloading requires you to have access to the YouScribe library
Learn all about the services we offer
13 Pages


Mobile Friendly vs Mobile Optimized vs Responsive Design: Everything You Will Need To Know About The Mobile Version of Your Website Making a website mobile prepared is Pretty high on the request list for companies and organizations developing a new site. However, there are a flurry of terms surrounding cellular. Mobile friendly, mobile optimized, and a more recent term: reactive design. What is the difference between these? Why is it important?



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Published 24 November 2018
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mobile optimized.find out all about it.
Mobile Friendlyvs Mobile Optimized vs Responsive Design: What You Will Need To Know About The Mobile Version of Your Website
Making a website mobile ready is Fairly high on the request list for businesses and organizations creating a new website. But, there are a flurry of terms surrounding mobile. Mobile friendly, portable optimized, and a newer term: reactive design. What's the difference between them? Why is it significant?
In fall 2012 Peter Sondergaard, Senior vice president at Gartner, a world-wide IT investigation and research firm, projected that by 2014 there will be more web browsing from mobile devices than on conventional desktops or laptops. We have seen our own clients' site analytics for mobile users jump from an average of 5-8% in 2010 to 16-20% in 2011. 2012 is showing a similar increase. There's absolutely not any doubt that mobile cannot be ignored.
With mobile devices ranging from Handhelds to tablets, understanding how your site will display on the variety of formats is crucial. When terms like cellular friendly, cellular optimized, and responsive design appear in development discussions, you will know the difference.
Mobile friendly describes a site That displays right between your desktop/laptop computer and a mobile device such as a handheld phone (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). While it will appear smaller on a telephone and may not work flawlessly on a touchscreen tablet, a mobile friendly site will be perfectly functional. Many developers view mobile friendly as a"best practice" for all site developments.
Ensuring Your Site is mobile Friendly is crucial. As we discussed above, the proportion of mobile users is rapidly rising. What are the essential features of a mobile friendly site?
Text-based telephone numbers, physical addresses, or email Addresses that can trigger a call, directions, or email message from your mobile device
Slideshows or image rotators that function without Flash support (Adobe Flash is not supported by Apple and a few other mobile devices)
Small image sizes to allow for fast loading over Mobile connections--do not count on even a 3G connection
Here are some examples of mobile friendly websites:
A mobile optimized site is a far more advanced website. Mobile optimized means that the website will reformat itself to get a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and otherwise optimized images appear if the user is on an iPhone or other device.
Why reformat? Reformatting allows The website to easily engage a large cellular audience when key purchasing decisions
come up. More and more customers are turning to their mobile devices right from the shop. Having a site developed that enables the user to easily navigate and engage from the small displays of the handheld means reaching a decision faster.
What are some Great formatting Elements that go to a mobile optimized site?
Simplified navigation which is"thumb" friendly with Large touchpoints, particularly for critical contact information
Reduced graphics that don't disrupt the quest for Critical details such as product listings or commoditized articles
Avoid making users type unless absolutely necessary
Give users the option to view the desktop version of your site
Here are some mobile optimized Sites worth checking out of your handheld:
As website design continues to Evolve, a fantastic form of development has come into play. Reactive design is a method of developing a site that's totally flexible regardless of device. As opposed to detecting a particular browser type or device type, the website automatically orientates itself depending on the screen size of the device. A combination of reformatting and re-optimizing the website as a whole give a practical flexibility beyond imagination.
Responsive design, while more Costly to develop, is the wisest growth investment if you're dealing with a consumer or audience-base that is active on mobile devices or need to make purchases on the go. Impulse purchases are evident, but this is equally critical for commodity content such as blogs or news outlets.
Mobile browsing--from tablets to Smartphones--is growing at an unprecedented rate. The consumer's passion for immediate gratification of their informational needs requires effectively delivering your product (physical or intellectual) through the mobile web.
What about small business or a non-profit organization? Is cellular friendly good enough? Should an organization talk about a mobile optimized version? Will investing in a responsive design site bring a measurable return?
Exceptional questions with answers only you can provide. Every situation will be different, but give significant idea of what percentage of your site visitors are on mobile devices? Google Analytics will tell you. What does your current site look like? Pull out your smart phone and find out.
If your eyes just flickered over To your smartphone and you do not know the answer...that may already be your solution.
Mobile Optimization
Mobile optimization is the process of ensuring that people who Access your site from mobile devices have an experience optimized for the device.
What is Mobile Optimization?
Every year people spend more and more time on their mobile Tablets and devices, but many websites still are not made to account for different screen sizes and load times. Mobile optimization requires a look at website design, site structure, page rate, and much more to make sure that you're not inadvertently turning mobile visitors away.
Mobile SEO Best Practices
If your site is already well optimized for search engines, there Are just a few additional things which you will need to consider when optimizing for cellular devices and Google's move to mobile-first indexing.
Page speed
Because of hardware and connectivity issues, page rate is even More important for mobile users compared to desktop users. Beyond optimizing images, you'll want to minify code, leverage browser caching, and reduce redirects. More information on page speed is found on our SEO Best Practices for Page Speed page.
Don't Block CSS, JavaScript, or images
In the old days, some portable devices couldn't support all of These elements, so webmasters of mobile sites blocked one or all three. But for the most part that is no longer true, and the Smartphone GoogleBot would like to have the ability to see and categorize the identical content that users do. So don't hide it. These elements are also critical to helping Google understand whether you have a responsive site or a different mobile solution.
Site design for mobile
Mobile devices are simplifying and revolutionizing the ways sites are designed. "Above the fold" no longer has meaning in a world where we scroll endlessly
Don't use Flash
The plugin may not be available in your user's phone, which Means they'll miss out on all of the fun. If you wish to make special effects, use HTML5 instead.
Don't use pop-ups either
It can be difficult and frustrating to attempt to shut these on a mobile device. This might result in a high bounce rate.
Design For the fat finger
Touch screen navigation May Lead to accidental clicks if your Buttons are too big, too small, or in the path of a finger that's trying to find the page to scroll.
Optimize titles and meta descriptions
Remember that you're working with less display space when a user Searches with a mobile device. To show off your very best work in SERPS, be as concise as possible (without sacrificing the quality of the information) when creating titles, URLs, and meta descriptions.
Use structured data
Due to the limited screen space, a search result with abundant Snippets is even more likely to stand out than on a desktop computer. Read more about structured data.
Optimize for local search
If your company has a local element, remember to optimize your Mobile content for local search. This includes standardizing your name, address, and telephone number and including your city and state name in your site's metadata. More info on local SEO are available here.
Mobile site configuration
Probably the most important decision you'll make when setting up A website is deciding whether you would like to use a responsive, dynamic serving, or different website configuration. Each has its advantages and disadvantages. Google prefers responsive layout but supports all 3 options as long as you have set them up properly.
Responsive web design
Responsively-designed websites use CSS3 media queries to serve the Same content to desktop and mobile users having a fluid grid and a flexible design to automatically adapt to the size of a user's screen.
Responsive designs utilize media queries to target the layout based on screen width, orientation, and resolution. For example, you may use the following CSS to instruct browsers how to display content for a screen that's 420 or fewer pixels wide:
Code Sample
@media display and (max-width: 420px)
[styles for This class here]
And to link to a separate stylesheet instead, put the following HTML in between your tags:
Code Sample
="" type="text/css" media="screen and (max-device-width: 480px)" rel="stylesheet">
Responsive designs allow you to have a variety of these media Queries so that users on tiny mobile screens, larger-than-average mobile screens, and even tablets can all see a website that seems designed for their apparatus.
Use a Google's Mobile Testing Tool to confirm that your site is optimized for cellular.
Dynamic serving
If you don't have the tools for a complete site redesign or Want to display different content for mobile visitors than you do for desktop ones, one solution would be to use 1 URL to display unique sets of HTML and CSS based on what kind of device your visitor is using (also called detecting user agents). This can be useful, as an instance, if you are a restaurant that needs a mobile visitor (who might be drifting your neighborhood) to see a sampling of testimonials and a map to your location rather than your full website.
Displaying different content based on the user agent is known as Dynamic serving and it is done with the Vary HTTP header, which looks like this:
Vary HTTP Header
GET /page-1 HTTP/1.1
(. . .rest of HTTP request headers...)
HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(... remainder of HTTP response headers...)
Example from the Google Developers Blog.
Simply put, this means that the content displayed will change Based on the user agent requesting the page.
Dynamic serving is not the perfect compromise that it might seem to be. For one, it relies on having an updated list of user agents, which means that every time a new mobile device comes to market that record has to be updated. And it's not uncommon for desktops and mobile devices to be wrongly served with the HTML for the other device. Read more about common pitfalls.
Separate mobile URL
Another option is to create a second, parallel site for mobile users. This lets you create totally custom content for mobile visitors. To prevent URL confusion, most parallel cellular sites utilize an"m" subdomain.
Parallel cellular sites can be as pristine as dynamic serving Websites at sending visitors to the perfect version, so be sure to make it easy for visitors who end up in the wrong location to click over to their favorite experience.
You will also want to make sure Your site redirects are all in place and as Lean as possible to reduce page speed. And to
prevent duplicate content issues, you'll need to install rel="canonical".
SEO Basics: How to improve your mobile site
Here is the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you wish to improve your mobile SEO, you have to improve the operation of your site, plus you have to make sure that it offers users an excellent mobile experience. In this search engine optimization basics article, you will find a summary of what you should do to improve your mobile website.
When is a website mobile-friendly?
A Website is mobile-friendly when it:
loads properly on a mobile device like a Smartphone or tablet,
loads lightning fast,
Presents content in a readable manner, without Users needing to pinch and zoom,
Offers ample room to navigate by touch,
Offers additional value for mobile users,
is instantly understandable for search engines.
Why is cellular SEO important?
Mobile SEO makes sure Your mobile site gives the best possible presentation of your content to a mobile device user. Since our world is increasingly mobile-oriented, it has become imperative that your site is mobile-friendly. If your site is not, or not properly, available for mobile users, you're likely to miss out on a good ranking in the search engines and thus miss income. Therefore, you ought to do everything in your power to make the mobile version of your site as good as possible. In fact, it ought to be excellent!
Since the start of This year, Google uses the mobile version of the website to ascertain its rankings. If your site is not up to scratch, or if you present less content on your mobile site, you'll have a tough time getting a good ranking. If you do not have a decent mobile version of your site yet, you best make a fully functioning one, preferably as a responsive design. Google has a great getting started guide to get you going.
How to improve your mobile website
To improve your Mobile SEO, you want to focus on a few things:
Make sure your site is responsive
Improve your site speed
Do not block JavaScript, HTML and CSS code
Do not use interstitials or pop-ups
Do not use too many redirects
Choose the correct viewport
Verify mobile-friendliness
Tell Google about your site
Responsive design
There are multiple Strategies to make your website available for mobile users. The most significant one is responsive design, which is the tech Google advocates. With a responsive design, your website lives on a single URL, which makes it easier for Google to understand and index it.
If you use WordPress, Chances are your motif is already responsive and can adapt to all displays. Be sure to check how your site scales in Google Chrome's Developer Tools. If it doesn't scale properly, you should speak to your web developer about fixing it -- or choose a different theme.
Improve your site speed
Among the most Important things you can do to improve the cellular SEO of your site is to enhance the loading speed of the website. Time and time again, studies indicate that people leave sites that load slowly, often never to return again. Speed has been a ranking element for many years, and Google is increasingly focusing on fixing this frequent issue.
Optimize images
If there is one quick Win to improve your site speed, it is this: Boost your images. Don't load these 3000 x 2000 pixel HD images on your site. Scale them to the proper size and make them smaller using a tool like ImageOptim or WordPress plugins like WP Smush.
Minify code
Every request your Site has to make has an effect on site speed. You've got to work on reducing these requests. One way of doing this is by minifying code. This means that your group and concatenate resources like JavaScript and CSS, and as a result, the browser needs to load fewer documents, leading to a faster site. This sounds difficult to execute, but a plugin such as WP Rocketcan take care of all your caching needs.
Browser caching
By using browser Caching, you're telling the browser that page elements that don't change often can be saved inside its cache. This way, the browser only has to download fresh and dynamic content whenever it visits again. Again, this is something a plugin like WP Rocket can assist you with. Or you can also do it yourself if you prefer .
Reduce redirects
A redirect leads A visitor from one page that is requested to another, because the requested page was moved or deleted. While this leads to a fantastic user experience if done well, the further redirects you use, the slower your website will be. Do not make endless redirects. Additionally, try not to keep links around that point to deleted posts that are redirected to new ones. Always make direct links.
Don't block assets like JavaScript, HTML and CSS
We've said it before, And we are going to keep saying it: Don't block assets like JavaScript, HTML and CSS. Doing so makes it harder for Google to get your website and that could result in bad rankings. Assess your Google Search Console to see if you're blocking tools.
Improve legibility
Make Sure your mobile site is perfectly readable on mobile devices. Use different devices to check if your typography is in order and, when necessary, make changes. Typography can make or break the user experience of your site.
Improve tap target sizes
Folks hate it when Their finger can't hit a button, link or menu item without any fault. Sometimes designers haven't given sufficient thought about the size of the buttons. Mobile users get frustrated when navigation is hard or unnatural. Repair it.
Choose the Right viewport
The viewport Determines the width of this page for the device used to view it. By specifying a suitable viewport, you make sure that visitors with specific devices get the ideal version of your site. Fail to do this, and you may just reveal your desktop site to a small-screen smartphone user -- a significant no-no.
Don't use interstitials or pop-ups
Beginning this year, Google will penalize websites that use large pop-ups or interstitials to market newsletters, sign-up forms or ads. These often get in the way of the user quickly accessing the content they requested. Do not use them, but if you must, be sure you abide by Google's rules.
Test your site and inform Google about it
Before you start Working on your mobile SEO, you should run a Mobile-Friendly Test on Google to determine where you should start. Throughout your work, you should keep testing to find out if you make progress. If your site is optimized, you want to tell Google about it so that it can be assessed and indexed. Use Search Console to stay on top of the operation of your site.
Investigate Google AMP
Accelerated Mobile Pages (AMP) is a new initiative by Google and others to get web pages to load super fast on mobile devices. By wrapping your content in special HTML code, you can optimize the pages in ways that Google can use to give them special treatment. Pages are cached by Google and presented using a stripped down presentation to make certain it gets delivered at moderate speed.
AMP is still Relatively new, but growing rapidly. Nearly every site can benefit from incorporating this technique. If you have a WordPress site, it is not hard to get started; simply put in the official plugin. This takes care of most of the setup. You may find more details on Google's guidelines.
Mobile is the future, but that future is now. Do everything you can to fix your mobile site and make it perfect, not only in Google's eyes, but, more importantly, your visitor's. Mobile SEO is not just about great content and a flawless technical presentation, but more about creating a user experience to die for. Once you've achieved that, you are on your way to the top!
In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn't come as a massive surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category.
In many industries, this may be conservative and, At the agency I head up in the united kingdom, Bowler Hat, our B2C customers are seeing around 85 percent of all site sessions conducted on mobile devices.
Suffice it to say, mobile has well and truly arrived. However, while responsive design has been around for a while now and is fairly well-established, nearly all sites tend to fall down on usability. That is, the majority of sites are still built for desktop and then dialed back for cellular. This form-fill that was mildly annoying on desktop is an absolute pig on mobile. Even if it is responsive.
This is not good enough at the mobile-first world We are rushing toward in 2017.
In this Report, I am going to look at how you Can ensure you are really optimizing for mobile users. We will look at the essentials of responsive design and page rate, but we will also look beyond this at user experience tailored to mobile devices. We'll then wrap this up with a mobile optimization checklist that you can use to identify optimization opportunities.
Our goal here is to go the extra distance to Create fully mobile-focused websites; to delight our customers and drive conversions; to utilize cellular optimization to develop a tactical edge over the competition. And, of course, Google wants to delight mobile users so we can improve engagement and on-page ranking factors and also benefit from improved SEO. Better for users. Better for search engines. Win-win.
What Google wants
At this time of year, many SEOs are looking Forward, and, referring to an SEO best practices post for 2017, Google's Gary Illyes complimented those who
The following are three key Stats I have lifted from Google's promotional materials that clearly illustrate the value of mobile optimization:
Today, more people search on cellular phones than computers.
Individuals are five times more likely to Leave a site if it isn't mobile-friendly.
Over half of mobile users will abandon a Website if it takes longer than three seconds to load.
Because more people search on mobile than on Computers, cellular generates more page views. If your site isn't mobile-friendly, users are less likely to stick around. And if your site is slow, they may not even wait for the page to load.
Add in the unreliability of mobile data networks Here and your site has to be a mean, lean mobile-friendly machine, or you may not even get a shot at that client.
The mobile-first index
The complete nail in the coffin for a Desktop-first approach to sites and search is your mobile-first index. Adopting this philosophy makes sense as more searches occur on mobile compared to desktop. Yet, at the moment, ranking is still primarily based on the desktop version of a site.
When this happens, the content and links of your Mobile website, along with any other factors -- speed, user experience and so on -- are the key drivers of your search engine visibility. Desktop will likely still be a factor, but it will be in a secondary capacity. Mobile first.
The writing's on the wall here, people -- mobile Has been significant for a good while now, but 2017 is the year that it will become the key component in your search for improved rankings and conversion rates from site visitors.
The good news is that this represents a Opportunity For those who really put in the work to develop an advantage over their competition. It will take work, but climbing over this obstacle is the way forward, and doing this before your rivals will put your site in better stead.
Mobile-friendly approach
Our first focus in gaining this advantage is to Look at just how we provide mobile-friendly content. There are three possible approaches::
Responsive web design
Dynamic content
Separate URLs (mobile website )
Responsive Site design is Google's recommended Way to tackle mobile-friendly sites and, as such, is the approach you should take unless you have very strong reasons not to.
Responsive design has been around for a while, so This isn't a new idea. However, we still see sites that are technically responsive while not providing a solid experience for mobile users.
Ultimately, responsive design is Only a small Part of creating truly mobile-friendly websites.
Mobile optimization
Google has a number of tools for testing for mobile usability and, beyond that, Search Console has A cell usability report that details problems on a page-by-page level.
You should utilize these tools while developing Your new site and use Search Console to keep tabs on problems throughout the life span of the site.
Search Console looks at the following mobile usability issues:
Flash usage -- Most Mobile browsers do not render Flash and, as such, you will want to use more modern technologies.
Viewport not configured --The viewport metatag helps browsers in scaling a page to suit a specific device.
Fixed-width viewport -- This Difficulty attempts to circumvent mobile design with fixed width pages and is best shelved when a responsive design is adopted.
Content not sized to viewport -- Here the page content Doesn't fit the window, and a User has to scroll. This can be fixed with relative instead of fixed widths.
Small font size -- This Is a scaling issue and requires users to pinch the display to zoom in.
Touch components too close -- This is a frequent usability issue where it is too hard to tap a given element without also hitting the neighboring element.
Interstitial usage -- A Full-screen pop-up often represents poor user experience on a mobile device and is something which Google is looking to crack down on in 2017.
These are the key technical elements that Google Is searching for and reporting on to webmasters.
Optimizing your Website to remove these issues may Have positive effects on the way the usability of your site is rated by Google and certainly has positive implications for users. Again, win-win.
Mobile optimization resources:
Mobile-Friendly Websites --
Mobile-Friendly Evaluation --
Mobile Usability Report --
Page speed
Page rate is important on all devices, but it Can be critically important on mobile when users are out and about searching for quick answers. A page which may load relatively quickly on a WiFi network might not be quite so snappy on a mobile data network. 4G has delivered some fantastic speed improvements, but coverage (in the UK, at least) is not something that may be relied upon.
There are, however, a range of best practices for Improving page speed and, once again, Google has come to our aid with the PageSpeed cheats instrument. This enables us to readily assess how quickly our pages load and get some pointers on what we can do to improve.
Page speed insights is now built into the Mobile-Friendly test: -- the more attractive front end
To show how this works, I'll share Details below for a small local B2C business called Vinyl to Digital, which consented for me to use them as a case study.