Mobile Optimized.Find out all about it.
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Mobile Optimized.Find out all about it.

Downloading requires you to have access to the YouScribe library
Learn all about the services we offer
13 Pages


Mobile Friendly vs Mobile Optimized vs Responsive Design: Everything You Will Need To Know About The Mobile Version of Your Site Making a website mobile prepared is Fairly high on the request list for businesses and organizations developing a new site. But, there are a flurry of conditions surrounding mobile. Mobile friendly, mobile optimized, and a more recent term: reactive design. What is the difference between them? Why is it important?



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Published 25 November 2018
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mobile optimized.find out all about it.
Mobile Friendlyvs Mobile Optimized vs Responsive Design: Everything You Need To Know About The Mobile Version of Your Site
Making a website mobile ready is Pretty high on the request list for businesses and organizations creating a new site. But, there are a flurry of conditions surrounding cellular. Mobile friendly, mobile optimized, and a more recent term: reactive design. What is the difference between them? Why is it significant?
In fall 2012 Peter Sondergaard, Senior vice president at Gartner, a world-wide IT investigation and research firm, estimated that by 2014 there will be more web browsing from mobile devices than on conventional desktops or laptops. We've seen our own customers' site analytics for mobile users jump from an average of 5-8% in 2010 to 16-20% in 2011. 2012 is showing a similar increase. There is not any doubt that mobile cannot be ignored.
With mobile devices ranging from Handhelds to tablets, understanding how your site will display on the selection of formats is crucial. When terms like mobile friendly, mobile optimized, and responsive design come up in development discussions, you'll know the difference.
Mobile friendly refers to a site That displays right between your desktop/laptop computer and a mobile device such as a handheld phone (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). While it is going to appear smaller on a phone and might not work flawlessly on a touchscreen tabletcomputer, a mobile friendly website will be perfectly functional. Many developers view mobile friendly as a"best practice" for all website developments.
Ensuring your website is mobile Friendly is crucial. As we discussed previously, the proportion of mobile users is rapidly rising. What are the vital features of a mobile friendly site?
Text-based phone numbers, physical addresses, or email Addresses that can trigger a call, instructions, or email message from your mobile device
Slideshows or image rotators that operate without Flash support (Adobe Flash is not supported by Apple and a few other mobile devices)
Small image sizes to allow for rapid loading over Mobile connections--do not count on even a 3G connection
Here are some examples of mobile friendly websites:
A mobile optimized website is a far more advanced website. Mobile optimized means that the site will reformat itself to get a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and differently optimized images look if the user is on an iPhone or other device.
Why reformat? Reformatting allows The site to readily engage a large cellular audience when key purchasing decisions come
up. More and more consumers are turning to their mobile devices right in the store. Having a site developed that enables the user to easily navigate and engage from the small screens of their handheld means reaching a decision quicker.
What are some good formatting Elements that go to a mobile optimized website?
Simplified navigation that is"thumb" friendly with Massive touchpoints, especially for critical contact info
Reduced images that don't interrupt the quest for Critical information such as product listings or commoditized articles
Avoid making users kind unless absolutely necessary
Give users the option to view the desktop version of your site
Here are some mobile optimized Sites worth checking from your handheld:
As site design continues to Evolve, a fantastic form of development has come into play. Reactive design is a way of developing a site that's totally flexible irrespective of device. Rather than detecting a specific browser type or device type, the website automatically orientates itself depending on the screen size of the apparatus. A combination of reformatting and re-optimizing the website as a whole give a practical flexibility beyond imagination.
Responsive design, while more Expensive to develop, is the wisest development investment if you are dealing with a consumer or audience-base that is active on mobile devices or need to make purchases on the move. Impulse purchases are obvious, but this is every bit as critical for commodity content such as blogs or news outlets.
Mobile browsing--from tablets to Smartphones--is growing at an unprecedented pace. The customer's enthusiasm for immediate gratification of their informational needs requires effectively delivering your product (physical or intellectual) via the mobile web.
What about small business or a non-profit organization? Is cellular friendly good enough? Should an organization discuss a mobile optimized version? Will investing in a responsive design site bring a measurable return?
Excellent questions with answers only you can provide. Every situation will be different, but give serious idea of what percent of your site visitors are on mobile devices? Google Analytics will inform you. What does your current site look like? Pull out your smart phone and find out.
If your eyes only flickered over To your smartphone and you do not know the answer...that may already be your solution.
Mobile Optimization
Mobile optimization is the process of ensuring that visitors who Access your website from mobile devices have an experience optimized for your device.
What is Mobile Optimization?
Every year people spend more and more time in their mobile Devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page rate, and much more to be sure that you're not inadvertently turning mobile visitors away.
Mobile SEO Best Practices
If your site is already well optimized for search engines, there Are just a few additional things that you need to consider when optimizing for cellular devices and Google's move to mobile-first indexing.
Page speed
Because of hardware and connectivity issues, page rate is even More important for mobile users compared to desktop users. Beyond optimizing images, you will want to minify code, leverage browser caching, and decrease redirects. More information on page speed can be found on our SEO Best Practices for Page Speed page.
Don't Block CSS, JavaScript, or graphics
In the old days, some mobile devices couldn't support all of These elements, so webmasters of mobile sites blocked one or all three. However, for the most part that's no longer true, and the Smartphone GoogleBot wants to be able to see and categorize the identical content which users do. So don't hide it. These elements are also critical to helping Google understand whether you've got a responsive site or a unique mobile solution.
Site design for mobile
Mobile devices are simplifying and revolutionizing the ways sites are designed. "Above the fold" no longer has meaning in a world where we scroll endlessly
Don't use Flash
The plugin may not be available in your user's phone, which Means they will miss out on all of the fun. If you want to create special effects, use HTML5 instead.
Don't use pop-ups either
It can be difficult and frustrating to attempt to close these on a mobile device. This might lead to a high bounce rate.
Design For the fat finger
Touch screen navigation May Lead to accidental clicks if your Buttons are too big, too little, or in the path of a finger that's trying to find the page to scroll.
Optimize titles and meta descriptions
Remember that you're working with less screen space when a user Searches using a mobile device. To show off your best work in SERPS, be as succinct as possible (without sacrificing the quality of the data ) when generating names, URLs, and meta descriptions.
Use structured data
Due to the limited screen area, a search result with rich Snippets is even more likely to stand out than on a desktop. Read more about structured data.
Optimize for local search
If your business has a local element, remember to optimize your Mobile content for local search. This includes standardizing your name, address, and phone number and including your city and state name in your site's metadata. More information on local SEO can be found here.
Mobile site configuration
Probably the most important decision you'll make when setting up A website is deciding whether you want to use a responsive, dynamic serving, or separate website configuration. Each has its benefits and drawbacks. Google prefers responsive design but supports all three choices as long as you have set them up properly.
Responsive web design
Responsively-designed sites use CSS3 media queries to serve the Same content to mobile and desktop users having a fluid grid and a flexible design to automatically adapt to the size of a user's display.
Responsive designs utilize media queries to target the design based on screen width, orientation, and resolution. For example, you may use the following CSS to instruct browsers how to display content for a screen that's 420 or fewer pixels wide:
Code Sample
@media screen and (max-width: 420px)
[styles for This class here]
And to link to another stylesheet instead, place the following HTML in between your tags:
Code Sample
="" type="text/css" media="screen and (max-device-width: 480px)" rel="stylesheet">
Responsive designs Let You have a variety of these media Queries so that consumers on tiny mobile screens, larger-than-average mobile displays, and even tablets can all see a website that looks designed for their apparatus.
Use a Google's Mobile Testing Tool to confirm that your site is optimized for mobile.
Dynamic serving
If you do not have the resources for a complete site redesign or Want to show different content for mobile visitors than you do for desktop ones, one alternative would be to use one URL to display unique sets of HTML and CSS depending on which type of device your visitor is using (also called detecting user agents). This can be useful, for example, if you are a restaurant that wants a mobile visitor (who may be drifting your neighborhood) to see a sampling of reviews and a map to your place rather than your whole website.
Displaying different content based on the user agent is called Dynamic serving and it's done with the Vary HTTP header, which looks like this:
Vary HTTP Header
GET /page-1 HTTP/1.1
(. . .rest of HTTP request headers...)
HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(... rest of HTTP response headers...)
Example in the Google Developers Blog.
Simply put, this means that the content displayed will vary Depending on the user agent requesting the page.
Dynamic serving is not the perfect compromise that it might seem to be. For one, it relies on having an updated list of user agents, meaning each and every time a new mobile device comes to market that list needs to be updated. And it's not unusual for desktops and mobile devices to be wrongly served with the HTML for the other device. Read more about common pitfalls.
Separate mobile URL
Another option is to create a second, parallel site for cellular users. This allows you to create completely custom content for mobile traffic. To prevent URL confusion, most parallel cellular sites utilize an"m" subdomain.
Parallel cellular sites can be as imperfect as dynamic serving Websites at sending visitors to the right version, so be sure to make it easy for visitors who end up in the wrong location to click over to their preferred experience.
You will also want to make sure that your site redirects are all in place and as Lean as possible to reduce page speed. And to prevent duplicate content problems, you will need to install rel="canonical".
SEO Basics: How to improve your mobile site
Here is the thing: your site should be mobile-friendly. In actuality, this could just be your number one priority. If you want to improve your mobile SEO, you have to improve the operation of your website, plus you have to make sure that it offers users an superb mobile experience. In this search engine optimization basics article, you'll find a summary of what you should do to boost your mobile site.
When is a website mobile-friendly?
A site is mobile-friendly when it:
loads properly on a mobile device like a Smartphone or tablet,
loads lightning fast,
Presents content in a readable fashion, without Users needing to pinch and zoom,
Offers ample room to navigate by touch,
Offers added value for mobile users,
is instantly understandable for search engines.
Why is mobile SEO important?
Mobile SEO makes sure Your mobile site offers the best possible presentation of your content to a mobile device user. Since our world is increasingly mobile-oriented, it has become imperative that your site is mobile-friendly. If your site is not, or not properly, available for mobile users, you're likely to lose out on a good ranking in the search engines and so miss income. Therefore, you ought to do everything in your power to make the mobile version of your website as good as possible. In actuality, it should be excellent!
Since the beginning of This year, Google uses the mobile version of the website to determine its rankings. If your site isn't up to scratch, or if you present less content on your mobile website, you'll have a tough time getting a good ranking. If you don't have an adequate cellular version of your site yet, you best make a fully functioning one, preferably as a responsive design. Google has a excellent getting started manual to get you going.
How to Increase your mobile website
To improve your Mobile SEO, you need to focus on a few things:
Ensure Your Website is responsive
Improve your site speed
Don't block JavaScript, HTML and CSS code
Don't use interstitials or pop-ups
Do not use too many redirects
Choose the correct viewport
Verify mobile-friendliness
Tell Google about your Website
Responsive design
There are multiple Strategies to make your website available for mobile users. The most important one is responsive design, and this is the tech Google advocates. With a responsive design, your site lives on one URL, making it easier for Google to understand and index it.
If you use WordPress, Chances are your motif is already responsive and can adapt to all screens. Be sure to check how your site scales in Google Chrome's Developer Tools. If it doesn't scale properly, you should speak to your web developer about fixing it -- or pick a different theme.
Improve your site speed
One of the most Important things you can do to improve the cellular SEO of your site is to enhance the loading speed of the website. Time and time again, studies show that people leave sites that load slowly, often never to return again. Speed has been a ranking factor for years, and Google is increasingly focusing on fixing this frequent issue.
Optimize images
If There's one quick Win to improve your site speed, it is this: optimize your images. Don't load these 3000 x 2000 pixel HD images on your website. Scale them to the correct size and make them smaller with a tool such as ImageOptim or WordPress plugins such as WP Smush.
Minify code
Every request your Site must make has an impact on site speed. You have to work on reducing these requests. One way of accomplishing this is by minifying code. This means that your group and concatenate resources such as JavaScript and CSS, and because of this, the browser has to load fewer files, resulting in a faster site. This sounds difficult to execute, but a plugin such as WP Rocketcan take care of all your caching requirements.
Browser caching
By using browser Caching, you're telling the browser which page elements that don't change frequently can be saved inside its cache. In this way, the browser only has to download new and dynamic content whenever it visits again. Again, this is something a plugin such as WP Rocket can help you with. Or you can also do it yourself if you prefer .
Reduce redirects
A redirect contributes A visitor from one page that is requested to another, because the requested page was moved or deleted. While this leads to a fantastic user experience if done well, the more redirects you use, the slower your site will be. Do not make endless redirects. Additionally, try not to keep links around there to deleted articles that are redirected to new ones. Always make direct links.
Don't block assets like JavaScript, HTML and CSS
We've said it before, And we're going to keep saying it: Don't block assets like JavaScript, HTML and CSS. Doing this makes it harder for Google to get your site and that could result in bad rankings. Assess your Google Search Console to see whether you're blocking tools.
Improve legibility
Make Sure your mobile site is perfectly readable on mobile devices. Use different devices to check if your typography is in order and, when necessary, make changes. Typography can break or make the user experience of your website.
Improve tap target sizes
Folks hate it when Their finger can not hit a button, link or menu item without any fault. Sometimes designers haven't given sufficient thought about the size of the buttons. Mobile users get frustrated when navigation is hard or unnatural. Repair it.
Choose the Right viewport
The viewport Determines the width of this page for the device used to see it. By specifying a correct viewport, you make sure that visitors with particular devices get the ideal version of your site. Fail to do this, and you might just reveal your desktop site to a small-screen smartphone user -- a big no-no.
Do not use interstitials or pop-ups
Beginning this year, Google will penalize sites that use big pop-ups or interstitials to promote newsletters, sign-up forms or advertisements. These often get in the way of the user quickly accessing the content they requested. Do not use these, but if you have to, make sure you abide by Google's rules.
Test your site and inform Google about it
Before you start Working on your mobile SEO, you need to run a Mobile-Friendly Test on Google to determine where you should start. During your work, you should keep testing to find out if you make progress. If your site is optimized, you want to inform Google about it so that it can be assessed and indexed. Use Search Console to remain on top of the performance of your site.
Investigate Google AMP
Accelerated Mobile Pages (AMP) is a new initiative by Google and others to find webpages to load super fast on mobile devices. By wrap your content in particular HTML code, you can optimize the pages in ways that Google can use to give them special treatment. Pages are cached by Google and introduced using a stripped down presentation to make sure it gets delivered at light speed.
AMP is still Relatively new, but growing rapidly. Nearly every website can benefit from incorporating this technique. If you have a WordPress site, it is not tough to get started; just put in the official plugin. This takes care of most of the setup. You may find more information on Google's guidelines.
Mobile is the future, but that future is now. Do whatever you can to repair your mobile website and make it perfect, not just in Google's eyes, but, more importantly, your visitor. Mobile SEO is not only about great content and a flawless technical demonstration, but more about creating a user experience to expire. Once you've achieved that, you're on your way to the top!
In 2016, the inevitable happened, and mobile overtook desktop as the main device used to access sites . This didn't come as a massive surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category.
In many businesses, this may be conservative and, In the agency I head up in the united kingdom, Bowler Hat, our B2C clients
are seeing around 85 percent of all site sessions conducted on mobile devices.
Suffice it to say, mobile has well and truly arrived. Yet, while responsive design has existed for a while now and is fairly well-established, nearly all sites have a tendency to fall back on usability. That is, the majority of sites are still built for desktop and then dialed back for cellular. This form-fill that was mildly annoying on desktop computer is a complete pig on mobile. Even if it is responsive.
This is not good enough at the mobile-first world We're rushing toward in 2017.
In this article, I am going to look at the way you Can ensure you're really optimizing for mobile users. We will consider the essentials of responsive page and design rate, but we will also look beyond this at user experience tailored to mobile devices. We will then wrap up this with a mobile optimization checklist that you can use to identify optimization opportunities.
Our goal here is to go the extra distance to Create fully mobile-focused websites; to delight our customers and drive conversions; to utilize mobile optimization to develop a strategic edge over the competition. And, of course, Google would like to pleasure cellular users so we can enhance engagement and on-page ranking factors and also benefit from improved SEO. Better for users. Better for search engines. Win-win.
What Google wants
At this time of year, many SEOs are looking Forward, and, referring to a SEO best practices post for 2017, Google's Gary Illyes complimented those who
Listed below are three key Stats that I have lifted from Google's promotional materials that clearly illustrate the value of mobile optimization:
Today, more people search on cellular phones than computers.
Individuals are five times more likely to Leave a website if it isn't mobile-friendly.
More than half of mobile users will abandon a Website if it takes longer than three seconds to load.
Because more people search on mobile than on Computers, cellular generates more page views. If your site isn't mobile-friendly, users are less likely to stick around. And if your site is slow, they might not even wait for the page to load.
Add in the unreliability of mobile data networks Here and your site needs to be a mean, lean mobile-friendly machine, or you may not even get a shot at that customer.
The mobile-first index
The absolute nail in the coffin for a Desktop-first approach to websites and search is the mobile-first index. Adopting this philosophy makes sense as more searches happen on mobile compared to desktop. Yet, at the present time, ranking is still primarily based on the desktop version of a website .
When this happens, the links and content of your Mobile website, along with any other variables -- rate, user experience and so on -- will be the key drivers of your search engine visibility. Desktop will likely still be a factor, but it'll be in a secondary capacity. Mobile first.
The writing's on the wall here, folks -- mobile Has been significant for a good while now, but 2017 is the year that it will become the key component in your search for improved positions and conversion rates from website visitors.
The good news is that this represents a chance For people who really put in the work to develop an advantage over their competition. It will take work, but climbing over this obstacle is the way ahead, and doing this before your rivals will put your site in better stead.
Mobile-friendly approach
Our first focus in gaining this advantage is to Look at just how we provide mobile-friendly content. There are three possible approaches::
Responsive web design
Dynamic content
Separate URLs (mobile site)
Responsive website design is Google's recommended Way to tackle mobile-friendly websites and, as such, is the approach you should take if you don't have very strong reasons not to.
Responsive design has been around for a while, so This isn't a new idea. But, we still see sites that are technically responsive while not providing a strong experience for mobile users.
Ultimately, responsive design is just a small Part of producing truly mobile-friendly sites.
Mobile optimization
Google has a number of tools for testing for mobile usability and, beyond that, Search Console has A cell usability report that details problems on a page-by-page level.
You should utilize these tools while developing Your new site and use Search Console to keep tabs on issues throughout the life span of the website.
Search Console looks at the following mobile usability issues:
Flash use -- Most Mobile browsers do not render Flash and, as such, you might want to use more modern technologies.
Viewport not configured --The viewport metatag aids browsers in scaling a page to match a particular device.
Fixed-width viewport -- This Difficulty attempts to circumvent mobile design with fixed width pages and is best shelved when a responsive design is adopted.
Content not sized to viewport -- Here the page content does not match the window, and a User has to scroll. This can be fixed with relative rather than fixed widths.
Small font size -- This
Is a scaling issue and requires users to pinch the screen to zoom in.
Touch elements too close -- This is a common usability issue where it is too hard to tap a given element without also hitting the neighboring element.
Interstitial usage -- A Full-screen pop-up often represents poor user experience on a mobile device and is something which Google is looking to crack down on in 2017.
These are the key technical elements that Google Is searching for and reporting on to webmasters.
Optimizing your Website to eliminate these issues may Have positive effects on how the usability of your website is graded by Google and certainly has positive implications for users. Again, win-win.
Mobile optimization resources:
Mobile-Friendly Websites --
Mobile-Friendly Evaluation --
Mobile Usability Report --
Page speed
Page speed is important on all devices, but it Can be critically important on mobile when users are out and about looking for quick answers. A page which may load relatively quickly on a WiFi network might not be quite so snappy on a mobile data network. 4G has delivered some great speed improvements, but policy (in the UK, at least) isn't something which can be relied upon.
There are, however, a range of best practices for Improving page speed and, once more, Google has come to our aid with the PageSpeed insights tool. This enables us to readily assess how quickly our pages load and get some pointers on what we can do to improve.
Page rate insights is now built into the Mobile-Friendly test: -- the more attractive front end
To show how this works, I'll share Details below for a small local B2C business named Vinyl to Digital, which consented for me to use them as a case study.
Here is the output from Google's tool: