Responsive Design.Find out all about it.
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Responsive Design.Find out all about it.

Downloading requires you to have access to the YouScribe library
Learn all about the services we offer
13 Pages
English

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Mobile Friendly vs Mobile Optimized vs Responsive Design: What You Will Need To Know About The Mobile Version of Your Site Making a website mobile ready is Fairly high on the request list for companies and organizations creating a new website. However, there are a flurry of conditions surrounding cellular. Mobile friendly, portable optimized, and a newer term: reactive design. What is the difference between them? Why is it important?

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responsive design.find out all about it.
Mobile Friendlyvs Mobile Optimized vs Responsive Design: Everything You Will Need To Know About The Mobile Version of Your Site
Making a website mobile prepared is Fairly high on the request list for companies and organizations creating a new website. But, there are a flurry of conditions surrounding cellular. Mobile friendly, mobile optimized, and a newer term: reactive design. What is the difference between these? Why is it important?
In fall 2012 Peter Sondergaard, Senior vice president at Gartner, a world-wide IT investigation and research company, estimated that by 2014 there'll be more web browsing from mobile devices than on conventional desktops or laptops. We've seen our own customers' website analytics for mobile users jump from an average of 5-8percent in 2010 to 16-20% in 2011. 2012 is showing a similar increase. There is not any doubt that mobile cannot be ignored.
With mobile devices ranging from Handhelds to tablets, understanding how your site will display on the selection of formats is crucial. When terms like cellular friendly, mobile optimized, and responsive design come up in development talks, you will know the difference.
MOBILE FRIENDLY WEBSITE
Mobile friendly refers to a site That displays right between your desktop/laptop computer and a mobile device such as a handheld phone (iPhone, Android, Blackberry) or tablets (iPad, Kindle, Galaxy, etc.). While it is going to appear smaller on a phone and might not work flawlessly on a touchscreen tabletcomputer, a mobile friendly site will be perfectly functional. Many developers view mobile friendly as a"best practice" for all website developments.
Ensuring your website is mobile Friendly is crucial. As we discussed previously, the proportion of mobile users is rapidly rising. What are the vital qualities of a mobile friendly site?
Text-based phone numbers, physical addresses, or email Addresses that can trigger a call, directions, or email message from your mobile device
Slideshows or image rotators that operate without Flash support (Adobe Flash is not supported by Apple and a few other mobile devices)
Small image sizes to allow for rapid loading over Mobile connections--don't count on even a 3G connection
Here are some examples of mobile friendly websites:
MOBILE OPTIMIZED WEBSITE
A mobile optimized website is a far more advanced website. Mobile optimized means that the site will reformat itself to get a list of handheld or tablet devices. Larger navigation buttons, reformatted content, and otherwise optimized images look when the user is on an iPhone or other apparatus.
Why reformat? Reformatting allows The site to readily engage a large mobile audience when key purchasing decisions come
up. A growing number of customers are turning to their mobile devices right in the store. Having a site developed that enables the user to easily navigate and engage from the small screens of the handheld means reaching a decision faster.
What are some Great formatting Elements that go into a mobile optimized website?
Simplified navigation that is"thumb" friendly with Massive touchpoints, particularly for critical contact info
Reduced images that don't interrupt the quest for Critical details such as product listings or commoditized articles
Avoid making users kind unless absolutely necessary
Give users the option to view the desktop version of your site
Here are some mobile optimized Websites worth checking from your handheld:
RESPONSIVE DESIGN WEBSITE
As website design continues to Evolve, a fantastic type of development has come into play. Responsive design is a method of developing a site that is totally flexible regardless of device. As opposed to detecting a particular browser type or device type, the site automatically orientates itself based on the screen size of the device. A combination of reformatting and re-optimizing the website as a whole give a practical flexibility beyond imagination.
Responsive design, while more Costly to develop, is the wisest growth investment if you're dealing with a consumer or audience-base that's busy on mobile devices or need to make purchases on the go. Impulse purchases are evident, but this is equally critical for product content such as blogs or news outlets.
WHAT ABOUT SMALL BUSINESS AND MOBILE WEB?
Mobile browsing--from tablets to Smartphones--is growing at an unprecedented rate. The customer's passion for immediate gratification of the informational needs requires effectively delivering your product (physical or intellectual) through the mobile web.
What about small business or a non-profit organization? Is mobile friendly good enough? Should an organization talk about a mobile optimized version? Will investing in a responsive design site bring a measurable return?
Excellent questions with answers only you can provide. Every situation will be different, but give significant thought of what percentage of your site visitors are on mobile devices? Google Analytics will inform you. What does your current site look like? Pull out your smart phone and find out.
If your eyes just flickered over To your smartphone and you do not know the answer...that may already be your answer.
Mobile Optimization
Mobile optimization is the process of ensuring that visitors who Access your website from mobile devices have an experience optimized for the device.
What is Mobile Optimization?
Every year people spend more and more time in their mobile Tablets and devices, but many websites still aren't made to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and much more to be sure you're not inadvertently turning mobile visitors away.
Mobile SEO Best Practices
If your site is already well optimized for search engines, there Are just a few additional things which you will need to consider when optimizing for mobile devices and Google's move to mobile-first indexing.
Page speed
Due to hardware and connectivity issues, page speed is even More important for mobile users than desktop users. Beyond optimizing images, you will want to minify code, leverage browser caching, and decrease redirects. More info on page speed can be found on our SEO Best Practices for Page Speed page.
Don't Block CSS, JavaScript, or graphics
In the old days, some mobile devices could not support all of These elements, so webmasters of mobile sites blocked one or all three. However, for the most part that's no longer true, and the Smartphone GoogleBot wants to be able to see and categorize the same content which users do. So don't hide it. These elements are also vital to helping Google understand if you have a responsive website or a different mobile solution.
Site design for mobile
Mobile devices are simplifying and revolutionizing the ways sites are designed. "Above the fold" no longer has meaning in a world where we scroll endlessly
Don't use Flash
The plugin may not be available on your user's phone, which Means they'll miss out on all the fun. If you want to make special effects, use HTML5 instead.
Don't use pop-ups either
It can be difficult and frustrating to try and close these on a mobile device. This might result in a high bounce rate.
Design For the fat finger
Touch screen navigation May Lead to accidental clicks if your Buttons are too big, too little, or in the path of a finger that's trying to get the page to scroll.
Optimize titles and meta descriptions
Remember that you're working with less display space when a user Searches using a mobile device. To show off your very best work in SERPS, be as succinct as possible (without sacrificing the quality of the data ) when generating names, URLs, and meta descriptions.
Use Schema.org structured data
Because of the limited screen area, a search result with abundant Snippets is much more likely to stand out than on a desktop. Read more about Schema.org structured data.
Optimize for local search
If your company has a local element, remember to optimize your Mobile content for local search. This includes standardizing your name, address, and phone number and including your city and state name in your site's metadata. More information on local SEO can be found here.
Mobile site configuration
Probably the most important decision you'll make when setting up A site is deciding whether you would like to use a responsive, dynamic serving, or different site configuration. Each has its advantages and disadvantages. Google prefers responsive layout but supports all 3 options as long as you have set them up properly.
Responsive web design
Responsively-designed websites use CSS3 media queries to serve the Same content to desktop and mobile users using a fluid grid and a flexible layout to automatically adapt to the size of a user's display.
Responsive designs utilize media queries to target the layout based on screen width, orientation, and resolution. For example, you may use the following CSS to teach browsers how to display content to get a screen that is 420 or fewer pixels wide:
Code Sample
@media screen and (max-width: 420px)
.class
[styles for This class here]
And to link to another stylesheet instead, put the next HTML in between your tags:
Code Sample
="" type="text/css" media="screen and (max-device-width: 480px)" rel="stylesheet">
Responsive designs allow you to have a variety of these media Queries so that users on miniature mobile displays, larger-than-average mobile displays, and even tablets can all see a website that seems designed for their devices.
Use a Google's Mobile Testing Tool to verify that your website is optimized for mobile.
Dynamic serving
If you don't have the resources for a complete site redesign or Want to show different content for mobile visitors than you do for desktop ones, one solution is to use one URL to display unique sets of HTML and CSS based on which kind of device your visitor is using (also called detecting user agents). This can be useful, for instance, if you are a restaurant that needs a mobile visitor (who may be wandering your neighborhood) to find a sampling of reviews and a map to your location instead of your full website.
Displaying different content based on the user agent is known as Dynamic serving and it is done with the Vary HTTP header, which looks like this:
Vary HTTP Header
GET /page-1 HTTP/1.1
Host: www.example.com
(. . .rest of all HTTP request headers...)
HTTP/1.1 200 OK
Content-Type: text/html
Vary: User-Agent
Content-Length: 5710
(... remainder of HTTP response headers...)
Example in the Google Developers Blog.
Simply put, this means that the content displayed will change Based on the user agent requesting the page.
Dynamic serving is not the perfect compromise that it might seem to be. For one, it depends on having an updated list of user agents, which means that every time a new mobile device comes to market that record has to be updated. And it's not unusual for desktops and mobile devices to be wrongly served with the HTML for another device. Read more about common pitfalls.
Separate mobile URL
Another option is to create a second, parallel site for mobile users. This lets you create totally custom content for mobile traffic. To avoid URL confusion, most parallel cellular sites use an"m" subdomain.
Parallel mobile sites can be as pristine as lively serving Sites at sending visitors to the right version, so make certain to make it simple for visitors who wind up in the wrong location to click over to their preferred experience.
You will also want to make sure that your site redirects are all in place and as Lean as possible to decrease page speed. And to avoid duplicate content issues, you will have to install rel="canonical".
SEO Basics: How to improve your mobile site
Here's the thing: your Website should be mobile-friendly. In fact, this might just be your number one priority. If you want to boost your mobile SEO, you have to improve the performance of your website, plus you have to make certain it offers users an superb mobile experience. In this SEO basics article, you'll find an overview of what you should do to boost your mobile website.
When is a site mobile-friendly?
A Website is mobile-friendly when it:
loads properly on a mobile device like a Smartphone or tablet,
loads lightning fast,
Presents content in a readable manner, without Users needing to pinch and zoom,
Offers ample room to navigate by touch,
Offers added value for mobile users,
is instantly understandable for search engines.
Why is cellular SEO important?
Mobile SEO makes sure Your mobile site gives the best possible presentation of your content to a mobile device user. Since our world is increasingly mobile-oriented, it has become imperative that your site is mobile-friendly. If your site is not, or not correctly, available for mobile users, you are going to lose out on a good ranking in the search engines and thus miss income. Therefore, you ought to do everything in your power to make the mobile version of your website as good as possible. In fact, it should be excellent!
Since the start of This year, Google uses the mobile version of the site to ascertain its rankings. If your site is not up to scratch, or if you present less content on your mobile site, you'll have a tough time getting a good ranking. If you do not have an adequate mobile version of your site however, you best make a fully functioning one, rather as a responsive design. Google has a excellent getting started guide to get you going.
How to Increase your mobile website
To improve your Mobile SEO, you want to focus on a couple of things:
Ensure Your site is responsive
Improve your site speed
Don't block JavaScript, HTML and CSS code
Don't use interstitials or pop-ups
Do not use too many redirects
Choose the correct viewport
Verify mobile-friendliness
Tell Google about your site
Responsive design
There are multiple Strategies to make your website available for mobile users. The most important one is responsive design, which is the tech Google advocates. With a responsive design, your site lives on one URL, which makes it easier for Google to understand and index it.
If you use WordPress, Odds are your theme is already responsive and can adapt to all screens. Make certain to check how your website scales in Google Chrome's Developer Tools. If it doesn't scale properly, you should speak with your web developer about fixing it -- or choose a different theme.
Improve your site speed
Among the most Important things you can do to enhance the mobile SEO of your website is to enhance the loading speed of the site. Again and again, studies show that people leave websites that load slowly, often never to return again. Speed has been a ranking element for years, and Google is increasingly focusing on fixing this common issue.
Optimize images
If There's one quick Win to improve your site speed, it's this: Boost your images. Do not load those 3000 x 2000 pixel HD images on your site. Scale them to the proper size and make them smaller with a tool such as ImageOptim or WordPress plugins such as WP Smush.
Minify code
Every request your Site has to make has an impact on site speed. You've got to work on reducing these requests. 1 way of accomplishing this is by minifying code. This means that your group and concatenate assets such as JavaScript and CSS, and because of this, the browser has to load fewer files, resulting in a faster site. This sounds hard to implement, but a plugin like WP Rocketcan take care of all your caching needs.
Browser caching
By using browser Caching, you are telling the browser that page elements that don't change often can be saved inside its cache. In this way, the browser only has to download fresh and dynamic content whenever it visits again. Again, this is something a plugin like WP Rocket can assist you with. Or you can also do it yourself if you like.
Reduce redirects
A redirect leads A visitor from one page that is requested to another, because the requested page was moved or deleted. While this contributes to a fantastic user experience if done well, the further redirects you use, the slower your site will be. Don't make endless redirects. Also, try not to keep links around that point to deleted articles which are redirected to new ones. Always make direct links.
Don't block assets like JavaScript, HTML and CSS
We've said it before, And we are going to keep saying it: Don't block assets like JavaScript, HTML and CSS. Doing this makes it harder for Google to access your website and that could lead to bad rankings. Assess your Google Search Console to see if you're blocking tools.
Improve legibility
Make Sure your mobile site is perfectly readable on mobile devices. Use different devices to check if your typography is in order and, when necessary, make adjustments . Typography can make or break the user experience of your website.
Improve tap target sizes
People hate it when Their finger can't hit a button, link or menu item without any fault. Sometimes designers haven't given enough thought about the size of the buttons. Mobile users get frustrated when navigation is hard or unnatural. Fix it.
Choose the Right viewport
The viewport Determines the width of this page for the device used to see it. By specifying a correct viewport, you make sure that visitors with particular devices get the right version of your site. Fail to do this, and you might just show your desktop site to a small-screen smartphone user -- a significant no-no.
Don't use interstitials or pop-ups
Starting this year, Google will penalize sites that use big pop-ups or interstitials to promote newsletters, sign-up forms or advertisements. These often get in the way of the user immediately accessing the content they asked. Do not use them, but if you have to, be sure that you abide by Google's rules.
Test your site and tell Google about it
Before you start Working on your mobile SEO, you need to run a Mobile-Friendly Test on Google to determine where you should begin. Throughout your work, you should keep testing to find out if you make progress. If your site is optimized, you want to inform Google about it so that it can be assessed and indexed. Use Search Console to stay on top of the performance of your site.
Investigate Google AMP
Accelerated Mobile Pages (AMP) is a new initiative by Google and others to find web pages to load super fast on mobile devices. By wrapping your content in particular HTML code, you can optimize the pages in ways that Google can use to give them special treatment. Pages are cached by Google and presented using a stripped down presentation to make certain it gets delivered at moderate speed.
AMP is still Relatively new, but growing quickly. Nearly every website can benefit from incorporating this technique. If you have a WordPress site, it is not hard to get started; simply put in the official plugin. This takes care of most of the installation. You may find more information on Google's guidelines.
Conclusion
Mobile is the future, but that future is now. Do everything you can to fix your mobile site and make it perfect, not only in Google's eyes, but, more importantly, your visitor's. Mobile SEO isn't only about great content and a flawless technical presentation, but more about creating a user experience to expire. Once you've achieved that, you're on your way to the top!
In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This did not come as a massive surprise since, as far back as 2015, Google reported that more searches were conducted on cellular than on any other device category.
In many industries, this may be conservative and, At the agency I head up in the united kingdom, Bowler Hat, our B2C
customers are seeing up to 85 percent of all site sessions conducted on mobile devices.
Suffice it to say, mobile has well and truly arrived. However, while responsive design has existed for some time now and is quite well-established, the majority of sites have a tendency to fall down on usability. That is, the majority of sites continue to be built for desktop and then dialed back for mobile. This form-fill that has been mildly annoying on desktop is an absolute pig on mobile. Even if it is responsive.
This is not good enough in the mobile-first world We are rushing toward in 2017.
In this article, I am going to look at the way you Can make certain you're truly optimizing for mobile users. We will consider the fundamentals of responsive page and design rate, but we'll also look beyond this at user experience tailored to mobile devices. We'll then wrap this up with a mobile optimization checklist that you can use to identify optimization opportunities.
Our goal here is to go the extra distance to Create fully mobile-focused sites; to delight our users and drive conversions; to utilize cellular optimization to develop a tactical advantage over the competition. And, of course, Google wants to delight mobile users so we can enhance engagement and search-engine ranking variables and also benefit from improved SEO. Better for users. Better for search engines. Win-win.
What Google wants
At this time of year, many SEOs are looking Forward, and, referring to an SEO best practices post for 2017, Google's Gary Illyes complimented those who
Listed below are three key Stats that I have lifted from Google's promotional materials that clearly illustrate the value of mobile optimization:
Today, more people search on cellular phones than computers.
People are five times more likely to Leave a site if it isn't mobile-friendly.
More than half of mobile users will abandon a Website if it takes more than three seconds to load.
Because more people search on mobile than on Computers, cellular creates more page views. If your site isn't mobile-friendly, users are less likely to stick around. And if your site is slow, they may not even wait for the page to load.
Add in the unreliability of cellular data networks Here and your site needs to be a mean, lean mobile-friendly machine, or you might not even get a shot at that customer.
The mobile-first index
The complete nail in the coffin for a Desktop-first approach to websites and search is the mobile-first index. Adopting this philosophy makes sense as more searches occur on mobile compared to desktop. Yet, at the moment, ranking is still primarily based on the desktop version of a site.
When this happens, the links and content of your Mobile site, along with any other factors -- speed, user experience and so on -- are the key drivers of your search engine visibility. Desktop will likely still be a factor, but it'll be in a secondary capacity. Mobile first.
The writing's on the wall here, people -- mobile Has been important for a good while now, but 2017 is the year that it will become the key component in your search for improved rankings and conversion rates from site visitors.
The good news is that this represents a Opportunity For people who really put in the work to develop an advantage over their competition. It will take work, but climbing over this obstacle is the way forward, and doing so before your rivals will put your site in better stead.
Mobile-friendly approach
Our primary focus in gaining this advantage would be to Look at just how we provide mobile-friendly content. There are three possible approaches::
Responsive web design
Dynamic content
Separate URLs (mobile website )
Responsive Site design is Google's recommended Way to tackle mobile-friendly websites and, as such, is the approach you should take if you don't have very strong reasons not to.
Reactive design has been around for a while, so This isn't a new idea. But, we still see sites that are technically responsive while not providing a solid experience for mobile users.
Ultimately, responsive design is Only a small Part of producing truly mobile-friendly sites.
Mobile optimization
Google has a number of tools for testing for mobile usability and, beyond that, Search Console has A cell usability report that details problems on a page-by-page level.
You should utilize these tools while developing Your new site and use Search Console to keep tabs on problems throughout the life of the site.
Search Console looks at the following mobile usability issues:
Flash usage -- Most Mobile browsers do not render Flash and, as such, you might want to use more modern technologies.
Viewport not configured --The viewport metatag aids browsers in scaling a page to suit a specific device.
Fixed-width viewport -- This Difficulty attempts to circumvent mobile design with fixed width pages and is best shelved when a responsive design is adopted.
Content not sized to viewport -- Here the page content Doesn't fit the window, and a User has to scroll. This can be fixed with relative rather than fixed widths.
Small font size -- This
Is a scaling issue and requires users to pinch the screen to zoom in.
Touch elements too close -- This is a frequent usability issue where it's too hard to tap a given element without also hitting the neighboring element.
Interstitial usage -- A Full-screen pop-up frequently represents poor user experience on a mobile device and is something that Google is seeking to crack down on in 2017.
These are the key technical elements that Google Is looking for and reporting on to webmasters.
Optimizing your site to eliminate these issues may Have positive effects on the way the usability of your site is graded by Google and certainly has positive consequences for users. Again, win-win.
Mobile optimization resources:
Mobile-Friendly Websites -- https://developers.google.com/webmasters/mobile-sites/
Mobile-Friendly Test -- https://search.google.com/search-console/mobile-friendly
Mobile Usability Report -- https://support.google.com/webmasters/answer/6101188?hl=en
Page speed
Page speed is significant on all devices, but it Can be critically important on mobile when users are out and about searching for quick answers. A page which may load relatively fast on a WiFi network may not be quite so snappy on a mobile data network. 4G has delivered some great speed improvements, but policy (in the UK, at least) is not something that may be relied upon.
There are, however, a Selection of best practices for Improving page speed and, once more, Google has come to our aid with the PageSpeed cheats instrument. This enables us to easily assess how quickly our pages load and get some pointers on what we can do to improve.
Page rate insights is now built into the Mobile-Friendly test:
https://search.google.com/search-console/mobile-friendly
https://testmysite.withgoogle.com/ -- the more attractive front end
To show how this works, I'll share Details below for a small local B2C business named Vinyl to Digital, which agreed for me to use them as a case study.
Here's the output from Google's testmysite.withgoogle.com tool: